SEMA eNews Vol. 15, No. 45, November 8, 2012

Place Your Bid: SEMA Mustang Build Powered by Women Unveiled; Auction Ends This Friday

  automobile trade show, auto show, automobile events, sema show
SEMA Mustang Build Powered by Women, better known as “High Gear,” is now available for auction to raise money for the SEMA Memorial Scholarship Fund.
   
The SEMA Mustang Build Powered by Women, better known as “High Gear,” debuted in the Ford Motor Co. booth on the opening day of the 2012 SEMA Show. The ’13 Mustang GT is now available for auction to raise money for the SEMA Memorial Scholarship Fund. To place your bid or learn more details about the Mustang and auction, visit www.sema.org/auctions.

The Mustang Build made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months.

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA-member companies donated products and services, which include custom paint, customized wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

“This project could not have happened without the amazing support between SEMA, Ford Motor Co., Source Interlink Media (SIM), along with the many manufacturers who provided product for the Mustang and our awesome women build team members,” said Rose Kawasaki, SBN Vehicle Build Task Force chair.

“This project has confirmed the fact that there are a group of passionate female enthusiasts in the automotive industry, and this was an ideal undertaking to showcase the talent of women in our industry,” said Doug Evans, executive vice president for Source Interlink Media. SIM, which publishes dozens of leading automotive publications, including Hot Rod magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.

More information SEMA Mustang Build website is available online at www.sema.org/sema-mustang-build. More information on the SBN is available at www.sema.org/sbn or by contacting Bryan Harrison at BryanH@sema.org or 909-978-6691.
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