SEMA eNews Vol. 15, No. 43, October 25, 2012

Movers & Shakers: Gary Justice Receives Industry Appreciation Award; Moberg Promoted to COO of Brute Industries Inc.

  aftermarket news, automotive aftermarket news, aftermarket business
Left to right: Tom Ressler, Clayton Guinn, Mike Mobley, John Iannotte, Ryan Gebhardt.  John Iannotte presents award to Gary “Gearman” Justice at Nickels Performance.
   

Gary “Gearman” Justice Receives Industry Appreciation Award
Recently at the Nickels Performance Annual Appreciation Day Cookout, Gary “Gearman” Justice was presented the Industry Appreciation Award for his 25-plus years in the performance automotive aftermarket. Justice has been a great friend and mentor to the racers, jobbers and WDs during his career at Richmond Gear, and recent years at Motive Gear.

Moberg Promoted to COO of Brute Industries Inc.
Brute Industries Inc. promoted James Moberg to chief operating officer (COO). Moberg joined Brute Industries in 2010 as business development manager. In his new capacity as COO, he is in charge of all daily operations within the company and reports directly to owner Richard Heinz. According to Heinz, Moberg has proven himself to be invaluable to the growth of the company. “Jim has decades of experience not only as an accountant, but as vice president of operations and as vice president of business administration and finance. He has a keen financial sense as well as the leadership and organizational skills needed to oversee our product production, customer service and accounting,” states Heinz.

Bilstein Selects Schiefer Media Inc. as Advertising Agency  
Bilstein of America, aftermarket and motorsports division, has selected Schiefer Media as the company's new agency of record. Schiefer will manage Bilstein’s media buys (all forms of media) as well as their creative and public relations efforts. Bilstein reports that it will count on Schiefer’s comprehensive knowledge of the performance aftermarket industry as well as its expertise in strategic media buying/planning/execution. “Schiefer Media presented a stunning proposal and takes an innovative approach on servicing their clients,” said Steven Beaty, Aftermarket and Motorsport President of Bilstein. “We trust that their focus on new media and technologies will allow us to improve development of Bilstein’s brand voice in a crowded industry.”

  aftermarket news, automotive aftermarket news, aftermarket business
Mike Galimi was named editor of Race Pages, the official magazine of the NMRA Keystone Automotive Ford Nationals series.
   

ProMedia Names Mike Galimi as New Editor for Race Pages Magazine
ProMedia announced that Mike Galimi is the next editor of Race Pages, the official magazine of the NMRA Keystone Automotive Ford Nationals series and a leading content source for the high-performance Ford community. “I’m excited to become more involved in Race Pages and the NMRA series. My first printed work appeared in Race Pages in early 1999. It opened the door to a bigger role in this industry that eventually led to a fulltime calling,” commented Galimi. He has contributed on and off to the title since its inception and is recognized as being part of the original group of contributors. “Mike has been a long time friend and ambassador to NMRA and Race Pages. Bringing him on as the editor is exciting for us because of his rich history in Ford drag racing and vast experience with the NMRA series,” explains Steve Wolcott, ProMedia’s CEO. Race Pages is the official monthly publication of the NMRA Ford National Series. The magazine also serves the Ford high-performance community with technical articles, feature and lifestyle stories, and also racing coverage from NMRA events. 

Max-Trac Tire Co. Inc. Names Chris Barbara President
Max-Trac Tire Co. Inc. (dba Mickey Thompson Performance Tires & Wheels) has selected Chris Barbara as president. The company announced that Barbara is responsible for driving top-line profitable sales by expanding opportunities to grow the Mickey Thompson business. He will lead and execute a strategic plan that includes traditional and emerging opportunities, such as Internet sales, as well as development of new markets for existing products and product mix opportunities to drive increased profitability. Barbara brings 14 years of experience in the tire industry to his new position.

Advanced FLOW Engineering Opens aFe Power Factory Store
Advanced FLOW Engineering (aFe) announced the grand opening of the first aFe Power Factory Store, located at 232 Granite St., Corona, CA 92879. Hours of operations are Monday–Friday, 7:00 a.m.–5:00 p.m. (PST). The Factory Store will include Power Professionals to answer technical questions, shop for aFe and Takeda apparel and see what new products are being launched. aFe acquired the adjacent building next to aFe Headquarters earlier this year for the new R&D, shipping and factory location. After several months of planning and construction, the factory store opened to the public on Monday, October 15. Customers can relax in the lounge and enjoy refreshments while waiting for orders to be processed from the warehouse.

Meyer Distributing Inc. Adds New East Hanover, NJ, Hub

Meyer Distributing Inc. has added a new distribution hub in East Hanover, New Jersey. The new facility will directly feed the Northeast with next-day delivery and house one of the largest inventories of automotive accessories in the region, according on the company. "The strategic positioning of the East Hanover, New Jersey, distribution hub allows Meyer to vastly improve service frequency and delivery times to the entire Northeast," states Nick Gramelspacher, vice president of sales and marketing. "We are also establishing service to many regions, such as Long Island, Binghamton, Albany, New Hampshire, and Vermont to benefit our 3PL customers, our snow and ice equipment customers, and the automotive accessory division of Meyer Distributing. The new site has already been fully integrated with our distribution system and technology framework and will take service to a new level for customers in this market."