Artist rendering of Crush Recovery. Photo: Keg Digital Garage
	Jeep Builder Dave Doetsch with ’12 Jeep Wrangler Unlimited Rubicon 4x4 prior to its transformation as "Crush Recovery." Photo: Dave Doetsch

Dealers, jobbers, installers and other specialty-equipment industry enthusiasts attending the 2012 SEMA Show will be able to learn all about the dynamic Jeep and off-road lifestyle market through the new Off-Road Success Center, presented by OMIX-ADA/Rugged Ridge.

Located within the Truck, SUV & Off-Road section in booth #30147 at the 2012 SEMA Show, the center provides those interested in learning about the off-road market with a place to exchange ideas, learn new concepts for success and network with other like-minded people.

Check out the OMIX-Rugged Ridge video. When prompted, enter the password "sema."

A number of events and seminars will be held in the Off-Road Success Center, located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased.

One such event will be a social-media case study of legendary off-road enthusiast Dave Doetsch, builder of award-winning Jeepzilla and Black Widow, with online marketing expert, William Leake, CEO of Apogee Results. Doetsch will publicly unveil his latest project, "Crush Recovery," at the OMIX-ADA/Rugged Ridge Off-Road Success Center.