The Ideas Alive: Featuring the New Products Showcase is one of the SEMA Show's most popular attractions, with thousands of buyers and media visiting the area throughout the week.

The Ideas Alive: Featuring the New Products Showcase is one of the SEMA Show's most popular attractions, with thousands of buyers and media visiting the area throughout the week. Exhibitors still have time to submit products to be included in the Showcase.

• The first submission is free of charge to all exhibitors; additional entries are $150 each.
• After the Show, exhibitors will receive a list of leads of those who scanned their product in the Showcase.
• Buyers and media often visit the showcase before hitting the Show floor and identify the exhibitors they plan to visit during the Show.
• Every product submitted is photographed and featured in upcoming issues of SEMA publications.
• The photos are also made available and used by media throughout the year.

“Participating in the New Products Showcase is one of the easiest things an exhibitor can do to heighten product awareness,” said Peter MacGillivray, SEMA vice president of communications and events. “This is one of the best returns on investment that an exhibitor can make.”

Exhibitors can enter the New Products Showcase using the online form.