HRIA Pinewood Builder’s Challenge cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live.

The 2012 Hot Rod Industry Alliance (HRIA) Reception will include a live auction to support SEMA Cares and increase awareness for the third-annual HRIA Pinewood Builder’s Challenge. Fifteen well-known builders created one-of-a-kind miniature hot rods in the style of Pinewood derby cars. The cars were raced at the annual SEMA Pinewood Drag Races in Pomona, California. These cars will be on display at the annual SEMA Show and then 12 will be placed on eBay for auction from October 30–November 8, and three will be auctioned live. All proceeds from the auction will go to support SEMA Cares and its two children’s charities—Childhelp and Victory Junction.