SEMA eNews Vol. 15, No. 41, October 11, 2012

SEMA Mustang Build Powered by Women to Be Unveiled at SEMA Show Ford Booth

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The SEMA Mustang Build Powered By Women will debut in the Ford Motor Co. booth at the SEMA Show, Tuesday, October 30, at 10:00 a.m.
   
The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Co. booth, Tuesday, October 30, at 10:00 a.m.—the opening day of the 2012 SEMA Show in Las Vegas. The ’13 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months. Immediately after the unveiling, the vehicle will be auctioned to raise money for the SEMA Memorial Scholarship Fund. Details about the auction are available at www.sema.org/auctions.

“The SEMA Mustang Build is truly inspiring,” said Marla Moore, SEMA Businesswomen’s Network (SBN) chair. “The SBN is honored to host this historic project. We’re now excited to unveil and share the final creation with the industry at the upcoming SEMA Show.”

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA-member companies donated products and services, which include custom paint, customize wheels, a custom leather interior, high-performance suspension and a new supercharger autographed by industry legend Vic Edelbrock.

“This project could not have happened without the amazing support between SEMA, Ford Motor Co., Source Interlink Media, along with the many manufacturers who provided product for the Mustang and our awesome women build team members,” said Rose Kawasaki, SBN Vehicle Build Task Force chair.

“This project has confirmed the fact that there are a group of passionate female enthusiasts in the automotive industry, and this was an ideal undertaking to showcase the talent of women in our industry,” said Doug Evans, executive vice president for Source Interlink Media (SIM). SIM, which publishes dozens of leading automotive publications, including Hot Rod magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.

More information can be found on the SEMA Mustang Build website, or contact the vehicle build project manager—Senior Manager of Councils Bryan Harrison at BryanH@sema.org or 909-978-6691.