SEMA eNews Vol. 15, No. 40, October 4, 2012

SEMA Consumer Demand Index and Consumer Confidence Rebound in September

   66 trends
Hedges & Co. is posting new trends, facts and statistics about the automotive specialty-parts industry each day in its "66 Trends in 66 Days" blog series.
   
Hedges & Co.—a SEMA-member market research and database marketing firm—reports consumer confidence and the SEMA Consumer Demand Index (CDI) both rebounded in September. An analysis is posted on the Hedges & Co. website as part of its "66 Trends in 66 Days" series, leading up to the opening of the 2012 SEMA Show, October 30.

The SEMA CDI jumped to 45 for September, the highest level since October 2010 when it hit 57. Consumer confidence also posted a gain with a nine-point jump from August, marking its highest level since February.

The SEMA CDI is a measure of purchase intentions for automotive consumers over the next three months and tracks closely with consumer confidence. Hedges & Co. tracks CDI with consumer confidence because it creates a unique combination of intent to buy and how consumers feel about the economy.

Hedges & Co. is posting new trends, facts and statistics about the automotive specialty-parts industry each day in its "66 Trends in 66 Days" blog series. Visitors will learn about new consumer behavior, the future of the industry and much more. Recent posts have included vehicle owner demographics, mobile shopping trends, social media strategies and brand recognition pulled from Hedges & Co.'s proprietary BuyerZoom and BrandZoom market research reports.

Members of the automotive aftermarket are also invited to join the discussion by posting their own thoughts on the Hedges & Co. site. They can also join the discussion on Twitter by following @HedgesCompany or by searching for the hashtag #66trends.
Rate this article: 5 (2 votes)