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SEMA Council & Committee News: Follow the Wheel & Tire Council at the SEMA Show
|Visit WTC's website|
2012 WTC Long-Range Planning Meeting.
Networking at the 2011 WTC SEMA Show Reception.
Every SEMA Show takes on a life of its own and is remembered for the cars, new products, exhibits and, of course, parties. For the Wheel & Tire Council’s (WTC) Show planning committee, the decision was made to focus on what the organization’s membership continually says are the primary benefits of being a part of the group—education and networking.
WTC At a Glance
- WTC Meeting and Presentation: Monday, October 29, 2012: WTC presents, “Turning ‘Real’ Trends Into ‘Real’ Revenue” and “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” from 2:00 p.m.–4:30 p.m., LVCC Room S227.
- WTC Industry Awards and Networking Reception: Tuesday, October 30, 2012, from 5:00 p.m.–7:00 p.m. at the Renaissance Hotel Pool.
- WTC-powered session, “Selling Like a PRO,” Wednesday, October 31, 2012, from 11:00 a.m.–12:00 p.m., LVCC Room N258.
- WTC-powered session, “Recruit, Train and Hire Superstars,” Thursday, November 1, 2012, from 3:00 p.m.–4:00 p.m., LVCC Room N258.
For more details, contact Zane Clark at 909-978-6696.
The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 2.
WTC Offers Two SEMA Show Sessions for Wheel & Tire Professionals
On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.
In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.
The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.
To register, visit WTC Meeting and Presentation.
For more information, contact Zane Clark at 909-978-6696.
Are you on Facebook, LinkedIn or Twitter? WTC is!
Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.
WTC Column in SEMA Member News
|Visit ARMO's website.||
Is your business involved in the restoration segment and not yet an ARMO member? In addition to direct access with its 275 restoration company members, the Automotive Restoration Market Organization (ARMO) provides a number of other benefits, including education and outreach for small businesses in the restoration market, product exposure through an annual New Products Showcase and collective support of the restoration hobby.
Top Reasons to Join ARMO:
- Networking Opportunities: The primary strength of ARMO is its member companies. The organization provides multiple venues for ARMO members to interact and share ideas through its long-range planning meetings, new-products mixer at Spring Carlisle and the ARMO awards reception at the 2012 SEMA Show, as well as discussion groups on MySEMA and social media websites.
- Education: The annual ARMO education seminars at the Hotrod & Restoration Trade Show bring industry leaders and experts together to share their real-world experience with small-business owners, providing tips and insights to help them grow their businesses. The ARMO Restoration Trademark Licensing Guide provides ARMO members with the basic forms needed to begin the process of getting products licensed by an original-equipment manufacturer. The licensing guide is available through the SEMA Education Institute.
- Supporting Hobby Growth: ARMO recognizes the importance of the individual hobbyist to the industry and supports Collector Car Appreciation Day activities across the country. Every April, the ARMO New Products Showcase puts member company products directly in front of 100,000+ restoration enthusiasts each year at Spring Carlisle. In addition, ARMO’s “Take a Kid to a Car Show” (TKCS) program strives to get children involved in automotive hobbies at an early age. The interactive TKCS website provides information on how to get involved for kids and adults alike.
Contact ARMO’s staff liaison Jim Skelly at email@example.com for more information.
Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.
ARMO Column in SEMA Member News
Read ARMO's column featured in the September/October issue of SEMA Member News.
|Visit HRIA's website|
Ready to race.
Describe the inspirations behind the design of your pinewood car.
This year, I used one of the bodies from my new resin model car line—the ’69 Camaro Sport Wagon. The original design was something I had been playing around with one afternoon and ended up contributing the artwork to Camaro Performers magazine for use in their "Camaro Concepts" section. The concept was so well received that when I started my resin model company, it was the first car put into production and has been a great seller. The car's design is something that Chevrolet should've done. Who knows a how many more Camaros would've been sold had they offered the Camaro as a wagon?
Describe some of the materials and resources you used to build your car.
The chassis is the original piece of pinewood that SEMA provided me with. The wheels, just as last year’s car, are drawer knobs, and the body is cast resin.
Why is it important for you to participate in the Pinewood Challenge?
For me, it's exposure, the love of competition and the fact that the sale of the car helps kids and maybe inspires them to get involved in hot rodding as a hobbyist or a professional later in life.Are you on Facebook, LinkedIn or Twitter? HRIA is!
Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.
HRIA Column in SEMA Member News
|Visit LTAA's website.|
LTAA Chairman George Lathouris of Keystone Automotive is flanked by Nathan Cole and Brian Shelley of RV 4 Wheel & Performance Automotive. Cole and Shelley worked in front of a live audience to transform a ’12 Jeep Rubicon from “stock to show” during the recent LTAA Jeep Build at the Carlisle Truck Nationals August 3-4.
“We cannot thank the manufacturers who participated in this project enough,” said George Lathouris of Keystone Automotive Operations. “And what can I say about Bob Smeigh and his guys? Not only did they help show the quality and value of LTAA-member company products, but also demonstrated complete professionalism and attention to detail during every step. They really set the bar high for any future projects like this. We also have to thank Ed Scholly, Jim Vinarski and the entire Carlisle events team for being true event partners.”
All of the parts and accessories shown here and more were donated by LTAA companies for the live Jeep build out.
The finished product.
Thanks to LTAA Manufacturers
LTAA thanks the following manufacturers for donating product that made this LTAA Jeep Build a success:
- Dick Cepek Tires & Wheels
- Go Rhino!
- Hellwig Products
- Mickey Thompson Performance Tires & Wheels
- Rampage Products
- Rolling Big Power
- Skid Row Offroad
Are you on Facebook, LinkedIn or Twitter? LTAA Is!
Be sure to follow LTAA on all of your favorite social networking sites.
To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.
LTAA Column in SEMA Member News
|Visit MPMC's website.|
A random number lottery process is being used to select 100 lucky MPMC manufacturers from more than 130 applications, for the 2013 MPMC Media Trade Conference. The names of the 100 exhibitors will be released following confirmation and acceptance by each company.
Media registration will open in mid-October for the 2013 event, which occurs January 22–24, 2013, at the Embassy Suites Orange County North in Santa Ana, California.
MPMC Business Guidelines Manual
MPMC-member companies are reminded that the Business Guidelines Manual is now available online through the SEMA Education Institute (SEI). The pdf document is available for viewing, downloading and printing, and is full of information relevant to start ups and long-standing business alike. It was originally written by MPMC members, and by having it available online, the council hopes to continue that tradition by welcoming suggestions for changes or additional content.
You may access the Business Guidelines Manual through the MPMC link on the eLearning Center of SEI. If you have not done so already, simply enroll as an eLearner and you’ll be on your way. Enrollment takes only a few seconds, and helps SEI track use and engagement. If you have any questions, contact Jim Skelly at firstname.lastname@example.org.
MPMC Hall of Fame 2012MPMC has announced four inductees to the MPMC Hall of Fame, class of 2012. Congratulations to: Jim Cozzie, Keith Dorton, Run Funfar and Chris Thomson.
The four will be formally recognized at the annual MPMC Hall of Fame breakfast, Friday, November 30, 2012, at 8:00 a.m. at the PRI Show in Orlando. Inductees are selected by a special task force from nominations received from the MPMC membership.
“Once again, the task force has selected four very deserving individuals for induction into the MPMC Hall of Fame,” said MPMC Chairman Vic Wood of Hedman. More information on each of the inductees will appear in future issues of SEMA eNews.
Are you on Facebook, LinkedIn or Twitter? MPMC Is!
Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.
Take a Friend to a Race Fan Page
The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!
MPMC Column in SEMA Member News
Read MPMC's column featured in the September/October issue of SEMA Member News.
For information about MPMC, contact Jim Skelly.
|Visit MRC's website.|
Exclusively for professionals, sales agents and representatives, attendees of the Rep Technology Roundtable will learn how to take advantage of a technological economy and be more profitable. Attendees also will have the opportunity to ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data from such experts as SEMA Data Co-op CEO Jon Wyly; eTool Developers President and Founder Luanne Brown; UPSHIFT Marketing, Principal Bernard Bolisig; and Cie Studios Vice President of Business Development Tyler Tanaka.
At a Glance
- Sunday, October 28 – Rep Technology Roundtable: 3:30 p.m. to 6:00 p.m., Las Vegas Hotel (formerly the Hilton) Ballroom D
- Monday, October 30 – The Truth about Sales & Marketing: Who Works for Whom? 11:00 a.m. to 12:00 p.m., Las Vegas Convention Center, Room N257
- Wednesday, October 31 – How NOT to be a Showroom for Amazon: 9:30 a.m. to 10:30 a.m., Las Vegas Convention Center, Room N258
- Tuesday, October 29 – Friday, November 2: The Rep Center, located in the SEMA Members Lounge, Las Vegas Convention Center, Rooms N245 to N251
For more information, contact Zane Clark at 909-978-6696.
What Does it Mean to be a Sales Professional?
SEMA’s Manufacturers Rep Council (MRC) hosts a discussion group on Linkedin for professional reps and sales agents. Recently, MRC asked the question, “In one word, what does it mean to be a sales professional?”
The list as submitted by members of the Linkedin group includes:
Join the conversation; join MRC at www.sema.org/li-mrc. For more details on how to get involved or to learn how professional reps and agents can help your business, contact Zane Clark at 909-978-6696.
Need Help Getting Your Product to Market?
The SEMA Show offers exhibiting companies an array of tools and resources to ensure that their experience delivers value at and beyond the Show. For manufacturers with an established or new product line, the challenge often becomes how to best take advantage of the notoriety and exposure the Show can bring by getting their products to market effectively and efficiently. Many companies utilize an in-house sales team to accomplish this, while others opt to partner with a professional manufacturers' representative.
For the latter, and for those evaluating their sales strategy, SEMA’s Manufacturers' Rep Council (MRC) supports the Manufacturers' Representative Matching program during the Show. Located in the Exhibitor Services Manual, the Manufacturers' Representatives Matching Form connects manufacturers to MRC reps looking for new product lines. The completed forms are kept secure in the Rep Center, where MRC members can review and contact participating manufacturers to schedule a meeting.
In order to take advantage of this program, forms must be received by October 12, 2012. Enroll now by completing the Manufacturers' Representatives Matching Form.
Download The Top 10 Reasons for Hiring an Independent Sales Rep today. For more information, contact Zane Clark at 909-978-6696.
All-Star Line-up Set for the Rep Technology Roundtable
Exclusively for reps, this year’s SEMA Show will kick-off with a powerhouse session. On Sunday, October 28, 2012, attendees will learn how to take advantage of a technological economy and be more profitable. Technology, data and eCommerce have greatly impacted the way reps do business. Starting with a panel discussion moderated by Bryan Shirley, CPMR, attendees will then take part in intimate roundtable discussions led by such industry experts as:
- SEMA’s Data Co-op CEO Jon Wyly
- eTool Developers President and Founder Luanne Brown
- UPSHIFT Marketing Principal Bernard Bolisig, (formerly of Amazon.com's Performance Parts Category)
- Cie Studios Vice President of Business Development Tyler Tanaka
Attendees will have the opportunity ask questions and receive practical solutions that address critical areas, such as software applications, business efficiency, eCommerce, web development and product data.
Date: Sunday, October 28, 2012
Time: 3:30 p.m.–6:00 p.m.
Location: Las Vegas Hotel, Ballroom D
Price: MRC member: Free; SEMA member: $15; Non-member: $25
Are you on Facebook, LinkedIn or Twitter? MRC is!
Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.MRC Column in SEMA Member News
Read MRC's column featured in the September/October issue of SEMA Member News.
|Visit PRO's website.|
CDC installs a hood system during the 2011 TSTC at Wyotech’s Blairsville, Pennsylvania, campus.
Since 1990, Classic Design Concepts (CDC) has been an innovator in the design and manufacturing of quality systematic restyling components. Using OE-certified materials and manufacturing procedures that meet or exceed OE standards, CDC’s classic restyling designs offer factory fit and finish with a one-of-a-kind appeal.
PRO’s Technical Skills & Training Conference (TSTC), free with Show registration, is a roll-up-your-sleeves opportunity to sharpen technical skills, gain product knowledge and interact with key suppliers at five learning centers. Product categories include graphics, window and paint protection film, side steps, sunroofs, mobile electronics, custom interiors, heated seats, vehicle connectivity and more. Among the participating PRO-member manufacturers will be 3M, Brandmotion, CalTrend Automotive Products, Check Corp., Eagle Enterprises, Katzkin Leather, Kicker, Roadwire Leather Interiors, Rosen Entertainment Systems, Webasto Product North America, Go Rhino! and Big Country.
Registration is free with SEMA Show registration.
For event details, contact Zane Clark at 909-978-6696.
Industry colleagues network during PRO’s 2011 Novemberfest reception.
The SEMA Show PRO Experience
The SEMA Show is just around the corner and the Professional Restylers Organization (PRO)
has several exciting events and activities scheduled for your benefit.
From hands-on training to education and networking, PRO has something
to benefit every individual and business. Take a look at the PRO “At-a-Glance” calendar, register and save the dates:
- Tuesday, October 30, 2012: Novemberfest—SEMA’s version of the famed Octoberfest. PRO’s premier networking event that honors the industry.
- Thursday, November 1, 2012: Technical Skills & Training Conference (TSTC) at the PRO Garage. Live, interactive installation demonstrations that promote business efficiency and profitability.
- Thursday, November 1, 2012: Breakfast Meeting. Membership and interested guests discuss council business and industry opportunities over breakfast.
- Tuesday, October 30–Friday, November 2, 2012: Visit the PRO booth located in North Hall booth #12661 and learn how PRO can help your business.
To learn more, contact Zane Clark at 909-978-6696.
Are you on Facebook, LinkedIn or Twitter? PRO Is!
Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.
PRO Column in SEMA Member News
Read PRO's column featured in the September/October issue of SEMA Member News.
|Visit SBN's website.
Fellow SBNer Susan Carpenter has been working hard in updating the SBN members map, including adding new members and member location changes.
This map serves a great purpose. It allows SBN to find fellow members in our area so we can make connections year round. So check out the SBN members map and get to networking!
Join the discussion on MySEMA!
The SEMA Mustang Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford Motor Co., will be unveiled at this year’s SEMA Show. Pictured here are two Magnaflow employees installing a Magnaflow exhaust.
30 SEMA-Member Companies Supply Products for the SEMA Mustang Build Powered by Women
The all-female vehicle customization project known as the SEMA Mustang
Build Powered by Women, featuring a ’13 Ford Mustang GT donated by Ford
Motor Co., is on target for the unveiling of winning design “High Gear”
at this year’s SEMA Show,
Tuesday, October 30, 2012. The vehicle, which was painted at L&G
Enterprises and customized at Source Interlink Media’s headquarters in
El Segundo, California, will be auctioned on eBay immediately following
the reveal with proceeds slated for the SEMA Memorial Scholarship Foundation—an organization dedicated to fostering the next generation of automotive aftermarket leaders and innovators.
Forty aftermarket manufacturers, retailers and suppliers provided more than 50 high-performance components for this historic all-female SEMA Mustang Build. Custom installations and vehicle modifications include an E-Force Supercharger System from Edelbrock; front and rear brakes from Wilwood; a complete coilover suspension from H&R; sway bars from Whiteline USA; an exhaust system from MagnaFlow; a stereo system from Kicker; P Zero tires from Pirelli and Forgeline GA1R wheels with a custom finish. In addition to the customization of a Ford Mustang GT by an all-female build team, many of the products donated to the build came from women-owned companies.
“It was amazing to experience the huge amount of support offered by the SEMA-member companies,” stated Susan Carpenter, SEMA Businesswomen’s Network (SBN) product coordinator. “The response was overwhelmingly positive in support of the scholarship fund and to raise awareness of women in the automotive aftermarket. Many of the companies not only provided product at no charge, but also sent female representatives to install their product onsite.”
“From the beginning, we felt that the build would have a lot of great energy,” commented Lindy Jewell of H&R Special Springs. “I knew our suspension would be a perfect addition to this amazing project. We encourage and support these unique ideas to broaden aftermarket awareness.”
The SEMA Mustang Build Powered by Women, scheduled for completion in late August, involves five primary teams and team leaders, including the Powertrain Team (JoAnn Bortles), Paint and Body Team (Theresa Contreras), Undercarriage Team (Mollie Lewis), Interior and Stereo System Team (Kristin Cline) and the Quality Assurance Team (Jennifer LaFever).
“Being a part of this project has been thrilling,” stated Coelette Chenier, marketing coordinator, MagnaFlow. “With the help of my team member, Laurie Paolone, I learned how to successfully install an exhaust system as well as several other products. Now, I feel like I can do anything, and someday I’m going to customize a vehicle of my own.”
For a complete list of the supporting SEMA-member companies as well as a list of SBN team members and their bios, visit www.sema.org/SEMAMustangBuild. Follow the build progress online at www.youtube.com/MotorTrend and www.HOTROD.com.
Are you on Facebook, LinkedIn or Twitter? SBN is!
Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.
SBN Column in SEMA Member News
Read SBN's column featured in the September/October issue of SEMA Member News.
For information about SBN, contact Bryan Harrison.
|Visit SPC's website.|
Each year, the Street Performance Council (SPC) recognizes individuals for their contributions to the street performance industry of the special-equipment market. The winners of these awards will be recognized at the 2012 SEMA Show SPC & YEN Awards Reception taking place Wednesday, October 31, 2012, from 5:00 p.m.–7:00 p.m. at the Las Vegas Hotel. RSVP today!
Are you on Facebook, LinkedIn or Twitter? SPC is!
Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.
SPC Column in SEMA Member News
Read SPC's column featured in the September/October issue of SEMA Member News.
For information about SPC, contact Bryan Harrison.
|Visit YEN's website||
Each year, the SEMA Young Executives Network (YEN) recognizes the top individuals for their contributions to the industry. The winners of these awards will be recognized at the 2012 SEMA Show YEN Industry Awards Reception taking place October 30, 2012, from 5:00 p.m.–7:30 p.m. at the Las Vegas Hotel. Check out the previous year's award winners.
The Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The YEN Vanguard Award is presented to the individual, business, organization or sanctioning body that has had a positive effect on a young executive's career within the automotive industry.YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.
Are you on Facebook, LinkedIn or Twitter? YEN is!
Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.
YEN Column in SEMA Member News
Read YEN's column featured in the September/October issue of SEMA Member News.
For information about YEN, contact Bryan Harrison.
Join the SEMA Council Family
SEMA hosts 10 distinct councils and committees that represent focused niches within the specialty-equipment industry. These groups are comprised of elected volunteers (Select Committee) who guide and direct council activities while representing the membership at large. Although each council acts independently and represents a different segment, they are all focused on the betterment of the industry as a whole.
The value councils provide SEMA and the industry is beyond refute. It is inspiring to witness a diverse collection of company representatives, many of which are direct competitors, come together and develop educational, training, youth awareness and networking events that are, at the core, designed to give back and promote business. An equally important council function is to ensure that SEMA sustains a pulse on the industry and maintains a presence with its members.
The question is often asked, “Why should my company join a council?”
The answer is simple. SEMA councils open the doors and provide you
exposure to industry leaders, decision makers, trendsetters and a
community of like-minded individuals who share your passion and desire
to see business succeed and prosper. Once the doors are open, it is your
responsibility to take advantage of the benefits by becoming actively
Learn more today.