SEMA eNews Vol. 15, No. 38, September 20, 2012

WD-40 and Chip Foose Partner to Build Second SEMA Show Charity Truck

   f350
WD-40 and Chip Foose are partnering to build a ’12 Ford F-350 Super Duty that will benefit the Childhelp and Victory Junction children's charities.
   

WD-40 Co. and Chip Foose will partner again—this time with Source Interlink Media—to build a second truck—’12 Ford F-350 Super Duty—that will benefit the Childhelp and Victory Junction children's charities. The companies also will create new, limited-edition WD-40 Smart Straw cans that feature some of Chip Foose’s classic vehicle designs.

“This year, we’re upping the ante and building two vehicles—one that pays tribute to the WD-40 Company's history, and one that celebrates some of its newer specialty products that help auto pros like me get the job done right,” said Foose. “With the help of some great aftermarket partners and a lot of WD-40 brand products, we’ll be able to build two vehicles that honor those who work hard everyday.”

The second vehicle in this year’s build program is a custom ’12 Ford F-350 Super Duty work truck that will include Foose-inspired custom front- and rear-wheel flares, side rockers and a front chin spoiler, among other upgrades. The WD-40 Specialist/SEMA Cares Foose Ford F-350 represents the new WD-40 Specialist line of products. 

Following its debut at the 2012 SEMA Show inside the WD-40 Co. booth, this vehicle will be on the road for 16 months making special appearances, and then auctioned to help fund the SEMA Cares scholarship program.

“After raising a combined $400,000 for SEMA Cares with our last three project vehicle builds, we expect these trucks to turn a lot of heads and continue to help a great cause,” said Tim Lesmeister, vice president of marketing for WD-40 Co. “Working with Chip, who’s an expert in his trade and has been using our products his whole life, is a great fit and we look forward to showcasing more of his designs on some limited-edition cans this fall.”

The partnership with Foose is part of an integrated marketing campaign designed to educate automotive professionals and enthusiasts about how to use WD-40 Multi-Use Product and the new WD-40 Specialist line of products. Build partners include: Street Scene Equipment, Magnaflow, Pro Comp, Takit, Husky Liners, LEER Accessories, BASF Paint, L&G Enterprises, Polk Audio, Audio Innovations and Katzkin.

WD-40 Co. also is collaborating with Source Interlink Media to help get the word out about the charity truck builds. For more information on the trucks and the collectible cans, visit WD40.com/Foose.