SEMA eNews Vol. 15, No. 37, September 13, 2012

WD-40 and Chip Foose Partner to Design Two Charity Trucks, New Collectible Cans

   ford f100
WD-40 Co. and Chip Foose will build a ’53 Ford F-100 pickup to benefit the Childhelp and Victory Junction children's charities. The truck will be introduced at the 2012 SEMA Show.
   

WD-40 Co. and Chip Foose will partner again—this time with Source Interlink Media—to build two trucks—a ’53 Ford F-100 pickup and ’12 Ford F-350 Super Duty—that will benefit a good cause. The companies also will create new, limited-edition WD-40 Smart Straw cans that feature some of Chip Foose’s classic vehicle designs.

“This year, we’re upping the ante and building two vehicles—one that pays tribute to WD-40 Co.’s history, and one that celebrates some of its newer specialty products that help auto pros like me get the job done right,” said Foose. “With the help of some great aftermarket partners and a lot of WD-40 brand products, we’ll be able to build two vehicles that honor those who work hard everyday.”

The first Foose-inspired project vehicle is a ’53 Ford F-100 pickup that commemorates the 60th anniversary of WD-40 Multi-Use Product, and looks similar to the truck used to deliver the first case of the product in the early ’50s, when the company was called "Rocket Chemical Co." 

With an updated drivetrain, suspension, wheels, tires and paint, the finished WD-40/SEMA Cares Foose ’53 Ford F-100 will be introduced at the 2012 SEMA Show and make stops at key West Coast auto shows and events before being auctioned for charity at the Barrett-Jackson Collector Car Auction in Scottsdale, Arizona. Proceeds from the auctioned vehicle will benefit two SEMA Cares charities—Childhelp and Victory Junction.

“After raising a combined $400,000 for SEMA Cares with our last three project vehicle builds, we expect these trucks to turn a lot of heads and continue to help a great cause,” said Tim Lesmeister, vice president of marketing for WD-40 Co. “Working with Chip, who’s an expert in his trade and has been using our products his whole life, is a great fit and we look forward to showcasing more of his designs on some limited-edition cans this fall.”

The partnership with Foose is part of an integrated marketing campaign designed to educate automotive professionals and enthusiasts about how to use WD-40 Multi-Use Product and the new WD-40 Specialist line of products. Build partners include L&R Engine, K&N, LMC Truck, McGard, Painless Performance, Quiet Ride Solutions, Pirelli and BASF.

WD-40 Co. also is collaborating with Source Interlink Media to help get the word out about the charity truck builds. Stay tuned to next week's SEMA eNews for more information about the ’12 Ford F-350 Super Duty build.

For more information on the trucks and the collectible cans, visit WD40.com/Foose.

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