The Wheel and Tire Council (WTC) will present two SEMA Show sessions, Monday, October 29.

On Monday, October 29, the Wheel and Tire Council (WTC) will present two sessions focused on improving your business. According to Kelly Austin, WTC education chair, “WTC’s focus in delivering educational content is to be timely, relevant and meaningful." In response to the membership's desire to address issues, such as marketing, emerging trends, TPMS and tire safety, the WTC will host two sessions Monday, October 29, from 2:00 p.m.–4:30 p.m. at the Las Vegas Convention Center, South Hall room S227.  

In “Turning REAL Trends into REAL Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years’ experience in the automotive aftermarket and is the “counter intelligence” columnist for Modern Tire Dealer. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit your business by understanding what people search for and how they are searching for your products and your competitors.   

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws, Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation and the fitment of plus-size tires to vehicles and its relationship to vehicle handling and stability. Guests will get an understanding of tire-pressure requirements in various plus-sizing alternatives, learn about the vehicle's pressure labeling to conform to DOT safety requirements and good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.

To register, visit WTC Meeting and Presentation.

For more information, contact Zane Clark at 909-978-6696.