SEMA eNews Vol. 15, No. 34, August 23, 2012

SEMA Awards to Recognize Industry's Hottest Vehicle Platforms

   camaro
The Chevrolet Camaro won the SEMA Award for Hottest Car at last year's SEMA Show.
   
Recognizing the top trendsetting vehicle models, the SEMA Awards will be announced and presented to winning automakers during the 2012 SEMA Show in Las Vegas. Through the program, SEMA exhibitors who make products for those trendsetting vehicles will identify the vehicle platforms that they believe are best for accessorizing, and best for showcasing the industry’s coolest products.

“Each year, automakers come out with new and amazing models,” said Chris Kersting, SEMA president and CEO. “SEMA Show exhibitors invest significant resources and time in developing products for the most promising new models. The SEMA Award is a one-of-a-kind award that recognizes the vehicle models that SEMA exhibitors expect will be the major trendsetters for the year ahead.”

Show organizers will take a tally of every booth vehicle at the Show to identify the most prominent vehicle models in four categories (Hottest Car, Hottest Truck, Hottest 4x4-SUV, and Hottest Sport Compact). With each booth vehicle representing one vote, the most prominent models will be named the SEMA Award winners for the year.

“SEMA Show exhibitors are among the true visionaries of the industry," said Kersting. "The decision to display their newest products on a particular new model is a statement about what they see as the year’s hottest new cars and trucks.”

The SEMA Show typically includes more than 700 qualified booth vehicles. Last year's SEMA Award winners were the Chevrolet Camaro as the Hottest Car, the Ford F-Series as the Hottest Truck, the Jeep Wrangler as the Hottest 4x4-SUV and the Fiat 500 as the Hottest Sport Compact. The 2012 winners will be announced and presented during a press conference at the SEMA Show. For additional information about the SEMA Award program, visit www.sema.org/semaaward.

The 2012 SEMA Show takes place Tuesday–Friday, October 30–November 2, 2012, in Las Vegas. As the largest automotive trade gathering in the world, the annual event features nearly 2,000 manufacturers, 100,000 industry professionals, dozens of educational seminars and several networking opportunities. To learn more about the event, visit www.SEMAShow.com.