SEMA eNews Vol. 15, No. 21, May 24, 2012

Voting Open for Final Design of SEMA Mustang Build Powered by Women

Voting is now open to help select the final concept for the first-ever SEMA Mustang Build Powered by Women. From today to June 3, 2012, the public is invited to visit www.automobilemag.com, www.HotRod.com, www.mustangmonthly.com or www.MuscleMustangFastFords.com to view three different design concepts and vote on the one they would like to see used for the build. Voters will be entered into drawings to win several prizes.

Announced earlier this week, the SEMA Mustang Build Powered by Women is a collaboration between Ford Motor Co. and SEMA. Led by the SEMA Businesswomen’s Network (SBN), a 2013 Mustang GT donated by Ford will be completely modified utilizing the winning design from start to finish by women.

Beginning with three concepts developed by female designers and concluding with women volunteers performing the hands-on modifications, the project is meant to shine the light on females working in the automotive aftermarket and encourage more women to pursue careers in the industry.

High Gear

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Designed by SBN Member Jennifer Seely of Ford Motor Co.

High Gear—a luxury Mustang concept—is inspired by international products in categories such as jewelry, couture clothing and architecture. Designed to stimulate the senses by fusing luxury and power, the results are fresh and exciting, propelling Mustang into a whole new arena. Some of the highlights include Rosegold chrome accents throughout the exterior and interior, satin black body and plush quilted suede seats with a leather-wrapped interior. 

Chromatic

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Designed by SBN Member Jennifer Seely of Ford Motor Co.

The ultimate pop-culture edition Mustang. Taking a futuristic new design approach, this Mustang draws inspiration from elements in pop culture, such as street art and products, for an exciting color palate that is free of all boundaries and disciplines. The anthracite-colored chrome body as a base exemplifies the neon colors, bringing this mustang to life. Design details include: Anthracite-colored chrome exterior, bright cyan wheels, white leather racing interior, coupled with an aggressive track suspension and V8 roar.

Fast Metal


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Designed by SBN Member Theresa Contreras from L&G Enterprises

Taking this American musclecar to a whole other level, Theresa uses tone-on-tone dark metallic finishes and red accents for a dramatic design that underscores Mustang’s raw DNA, speed and power.

Source Interlink Media (SIM), a partner in the project, posted the three concepts on several of its websites so the public can vote for the ultimate design. The concept with the most votes will be used for the build, which will take place at the SIM Headquarters in El Segundo, California.

“Women play a significant role when it comes to customizing a vehicle,” said Bryan Harrison, Sr. manager of councils for SEMA and project manager on the build. “From purchasing the vehicle and determining what modifications to make, to executing the actual modifications and driving the customized vehicle, women are key players in the entire process. The SEMA Mustang Build demonstrates just how integral women are to customizing today’s cars and trucks.”

The completed vehicle will debut at the 2012 SEMA Show in Las Vegas, Nevada. The modified Mustang will then be auctioned off on eBay, with money raised to benefit the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators by awarding cash scholarships to winning applicants.

To learn more about the SEMA Mustang Build Powered by Women, visit www.automobilemag.com, www.HotRod.com, www.mustangmonthly.com or www.MuscleMustangFastFords.com or contact Bryan Harrison at bryanh@sema.org or 909-978-6691.