New “consumer segments” will be presented in the next SEMA webinar to help companies target potential customers by knowing what they are looking for from the industry.

SEMA-member companies have asked for more information on specialty-equipment consumers. This year we kicked off the first in a series of projects designed to uncover and profile sub-groups of consumers within the SEMA market. The SEMA Consumer Segmentation Study surveyed 3,000 consumers who purchased accessories to explore their motivation for modifying. New “consumer segments” will be presented to help companies target potential customers by knowing what they are looking for from the industry (not just by the car they drive).

Join the SEMA Education Institute (SEI) and Gavin Knapp, senior manager of SEMA’s Market Research Department, Thursday, April 26, at 10:00 a.m. (PDT) for a webinar that will highlight the results of this recent study.

During this session you will learn about:

• New SEMA consumer segments
• Motivations for accessorization
• How vehicle targets match consumer segments
• Accessories and modifications desired by consumer segments
• Profiles of consumer segments

Join Knapp Thursday, April 26, at 10:00 a.m. (PDT) to learn more about the consumers who are buying accessories.

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.

Register now!