Top 10 Stories From Our Archives
What Has SEMA Done For You Lately?
SEMA has announced its new customer-service features available to SEMA members. The association now has a designated phone line (909/610-2030), where members can call Monday–Friday, from 7:00 a.m.–5:00 p.m. Callers will have access to a specialized customer-service representative who can answer questions in a timely manner.
Also, SEMA's member inbox makes it easier to get a hold of SEMA personnel by connecting callers with the appropriate contact. Send us your inquiries at email@example.com.
Lastly, don’t forget members can access SEMA's Online Staff Directory anytime here.
U.S. classic cars are an increasingly common sight in the United Arab Emirates (UAE). SEMA representatives pose here with UAE government officials, the U.S. Consul General and local specialty-equipment distributors around a fully restored '32 Ford. SEMA was in Dubai to sign an MOU with the UAE government to assist in the development of the local specialty-equipment market through industry-friendly regulations.
“ESMA considers the signing of this MoU with SEMA as the starting point for the mutual cooperation between ESMA and SEMA,” said Mr. Badri, ESMA director general.
“The purpose of this MoU is to establish a formal exchange of information between ESMA and SEMA to establish an ongoing dialogue as the UAE government seeks to develop a legal framework to support its fledgling specialty-equipment market.
Based on this MoU, SEMA could help ESMA and other related parties in UAE, nominated by ESMA, by transferring its long experience in the specialty-equipment market to UAE, providing the advice and technical support, conducting joint training courses and workshops in this field, responding to ESMA's requests for market data and information on trends and anticipated developments worldwide. This would allow ESMA to benefit from SEMA’s educational services, providing ESMA with all information about trademarks, patents and copyrights, beside links to portals of useful information, keeping ESMA updated with all relevant legislative issues that arise,” Badri added.
“SEMA has a tradition of bringing government and industry together to promote the legitimate growth of the marketplace,” said Linda Spencer, director of international relations for SEMA. “This is an important step in creating harmony between business and regulators. We applaud ESMA in this forward-looking effort,” she added.
In the coming months, ESMA and SEMA will collaborate on educational programs and support services for stakeholders to gain a better understanding of the customization industry. The goal is to create a regulatory framework, which will lead to heightened safety and environmental solutions by engaging business and government.
“Specialty-equipment products are an important element of our business here in the Emirates,” said Mitch Perera, sales and marketing manager of Liberty Motorsports. “This work is addressing our business and the interests of our customers.”
After months of debate, the U.S. House of Representatives has approved legislation removing the costly 1099 reporting requirement from the health care law passed last year.
Under this legislation, businesses will no longer be required to issue 1099 forms to all vendors from whom they buy more than $600 worth of goods or services in any year, beginning in 2012. The provision has garnered widespread opposition on Capitol Hill, and President Obama called for its repeal during his State of the Union address. The requirement was intended to prompt vendors receiving 1099 forms to declare and pay taxes on the income. SEMA was a leader among small business organizations in supporting the repeal and was invited to participate in a press conference with the bill’s original sponsor, Rep. Dan Lungren (R-CA) urging support for the legislation.
SEMA will continue to urge support of the 1099 requirement repeal in the United States Senate. For more information, contact Dan Sadowski, Congressional Affairs Manager, at 202/783-6007, ext. 19, or e-mail firstname.lastname@example.org.
Select Committee members serve as the leadership body for the membership of a specific SEMA council or committee.
Have a business challenge that goes beyond the walls of your shop? See a change in the market that needs to be made? Have an idea, but need some industry muscle to make it happen? Then it may be time for you to volunteer to be a leader and nominate yourself for a Select Committee seat on one of SEMA's councils or committees.
The Select Committee serves as the leadership body for the entire membership of a specific council or committee. These volunteers are in tune with their market and have the drive needed to influence change.
There are currently 10 council and committee groups within SEMA, and each represents a collection of SEMA members that share a common business purpose or market segment. Councils work to identify related business goals, issues and challenges that require a special focus by the association. Here is more information about SEMA's councils and committees and the segments they represent.
Get started now by using the online nomination form here. The form is quick and easy to complete; no printing or faxing required. All nominations must be received by 5:00 p.m. on March 21, 2011.
For more information on SEMA council and committee or the nomination and election process, contact Arlene Wood at email@example.com.
- SEMA manufacturing members are invited and encouraged to grab the specs they need for the 2012 Fiat 500 during a SEMA Measuring Session on March 23.
The Fiat 500 is equipped with a 1.4L multi-air engine that produces 101 hp and is available with either a five-speed manual or six-speed automatic transmission.
During the session, manufacturers can crawl in and around the new coupe and cabriolet to take the measurements needed to develop products. Cameras are permitted for this session.
To participate, RSVP now. The deadline to sign up for the session in March 18. More information is available from Bill Wolf or Kelly Clancy.
Whether your company is large, small, growing, established or simply new to the market, now is the best time to join SEMA and take advantage of the benefits membership has to offer. The new online membership application is a user-friendly process that makes it even easier to become involved with SEMA.
SEMA offers several benefits to its members, including networking opportunities and business promotions. Upon becoming a member, your company will be designated a MySEMA profile where you can network with thousands of other industry professionals and participate in discussion groups, which are open for your questions, expertise and advice. Check out the SEMA councils on MySEMA. They are a great way to get involved in the aftermarket industry and provide an opportunity to help grow other companies within the business.
Don’t hesitate to call SEMA customer service at 909/610-2030 or e-mail firstname.lastname@example.org with any questions during your online membership application process.
Join today, and experience all SEMA has to offer!
- SEMA manufacturing members are invited and encouraged to grab the specs they need for the 2012 Scion iQ during a SEMA Measuring Session on March 15.
The iQ is the automaker's premium micro-subcompact and features a 1.3L four-cylinder with continuously variable transmission.
During the session, manufacturers can crawl in and around the new micro-subcompact to take the measurements needed to develop products. Cameras are permitted for this session.
To participate, RSVP now. The deadline to sign up for the session is March 11. More information is available from Bill Wolf or Kelly Clancy.
Nominations are now being accepted for the SEMA Hall of Fame. Submit your nomination online by using this link.
Nominations are being accepted until March 16, 2011, for the SEMA Hall of Fame. Created in 1969, the SEMA Hall of Fame is the most prestigious award presented to an individual by the association. It is designed to honor outstanding persons in the industry who have enhanced the stature of, or significantly contributed to, the industry and/or association's growth.
Nominations can be submitted online by following this link.
Read more about the SEMA Hall of Fame and the inductees enshrined in 2010 through the August 2010 issue of SEMA News. Last year's SEMA Hall of Fame inductees—Richard "Dick" McMullen, Chuck Schwartz and Van Woodell—are all featured, and their stories reveal how doing what they love resulted in major contributions that have left indelible positive marks on the specialty-equipment industry.
- Students preparing for careers in the automotive industry may be eligible to receive financial awards ranging from $1,000–$4,000 through the SEMA Memorial Scholarship Fund (SMSF). The scholarship application, which is due April 1, 2011, and requires college transcripts and letters of recommendation, is now available at www.sema.org/scholarships.
“Paying for a high-quality education is a challenge for many, particularly in today’s tough economy,” said Jamie Eriksen, SEMA education director. “SEMA is pleased to play a part in helping students prepare for careers in an innovative and exciting industry.”
Unlike financial aid and student loans, the SEMA Memorial Scholarship is a one-time award that does not have to be paid back. Awards are granted to eligible applicants based on academic achievements, work experience, community involvement, essay content and recommendations. Students may re-apply each year, provided that they still meet the eligibility criteria. A loan forgiveness award is also available to recent graduates who are working for SEMA-member companies and paying off existing student loans. Details and applications for both the scholarship and the loan-forgiveness awards are available at www.sema.org/scholarships.
Winners will be notified in the summer of 2011. Scholarship payments are sent directly to the student’s college, university, trade or vocational school to help offset the cost of tuition. Loan-forgiveness payments are sent directly to the financial institutions.
For complete details, visit www.sema.org/scholarships or contact Juliet Marshall at email@example.com or 909/978-6655.
Search for yourself on Google, Yahoo! and Bing. Can you find your business? Now search again for your type of business and location, such as “racing parts Los Angeles.” Does your business appear in the search engine results page? If your business listing or ad appears and looks great, then congratulations, you’re ahead of the crowd! If you’re like millions of other businesses that cannot be found on search engines, please join online advertising pro Jennifer Brunacini from WebVisible for a webinar Thursday, March 17, at 10:00 a.m. (PST). Learn several of the free and inexpensive ways to promote your business on search engines, with compelling and measurable results!
Subjects to be covered in this webinar include:
- Google Local
- Yahoo! Local
- Sponsored Links
- ROI Measurement
Brunacini has a diverse background in media and advertising. She works with regional and national businesses to develop effective online marketing services and search management strategies that drive sales. Don’t miss this informative session to learn how to promote your business using online local search tools.
Participate live or download the webinar when it’s convenient. And remember, SEMA webinars are free to SEMA members and only $29 for non-members.
Non-members, for more information and to register, click here.
Members, for more information and to register, click here.
SEMA News—March 2011
Privacy Advocates Deal Web Marketing a Blow With “Do Not Track”
By Joe Dysart
This kind of data is critical to the web-analytics programs currently running on virtually all commercial websites of any consequence, which slice-and-dice visitor info to continually make websites more user friendly and more effective. The backlash will also make it more difficult for companies to advertise on other websites, as Do-Not-Track features on newer browsers make it impossible for advertisers to target ads based on an individual’s web use.
For years, visitor tracking has been regarded with mixed feelings by web users, who are often at once charmed and creeped-out by a website’s ability to serve up content and ads specifically tailored to their interests—even if it is the first time they have visited the website. Ironically, one of the greatest blows to visitor tracking will come from Microsoft, which plans to offer a powerful Do-Not-Track feature in the next version of its browser, Internet Explorer 9 (IE9), due out in early 2011.
“Tracking Protection in IE9 puts people in control of what data is being shared as they move around the web,” said Dean Hachamovitch, vice president and head of Internet Explorer development at Microsoft. “It does this by enabling consumers to indicate what websites they’d prefer to not exchange information with.”
Simultaneously, visitor tracking will also be under attack from the Federal Trade Commission (FTC), which released a report in December 2010 advocating the use of Do-Not-Track technology web-wide. The agency is currently soliciting industry comment on how such a technology would be best implemented.
The FTC has been calling on the industry to implement innovations since 2008, according to David Vladeck, director of the FTC’s Bureau of Consumer Protection. “Although there have been developments in this area, an effective mechanism has yet to be implemented on an industry-wide basis,” he stated.
- Currently, a single visit to a website can trigger tracking by several
- FTC is pushing for “Do Not Track” features on new browsers.
- “Do Not Track” will make it harder for advertisers to track consumer
- Microsoft Internet Explorer 9 will be among the most protective.
“Today, consumers share information with more websites than the ones they see in the address bar in their browser,” said Hachamovitch. “This is inherent in the design of the web and simply how the web works. And it has potentially unintended consequences.”
Not surprisingly, the FTC’s push has been met with resistance from the advertising industry, which prefers self-regulation over marching orders from the feds.
Besides emboldening privacy advocates, the FTC’s move has been championed by the nonprofit Mozilla, maker of the
“While we’ll need more time to digest and evaluate the details, we’re encouraged by what we’ve seen so far,” said Harvey Anderson, Mozilla’s general counsel. “In particular, the FTC has proposed a set of principles that align well with the Mozilla manifesto and our approach to software development, including privacy by design, transparency user choice and no surprises.”
At least two influential legislators—Senator John Kerry and House Representative Ed Markey—are also in the fray, promising to introduce bills in 2011 that would curtail industry’s ability to monitor a person’s web activity without permission. Markey’s bill would attempt to cloak children’s web activity.
“The Internet presents access to incredible opportunities to learn and communicate that were unimaginable only a few years ago,” Markey said. “But kids growing up in this online environment also need protection from dangers that can lurk in cyberspace.”
Short term, the greatest threat to visitor tracking will come from Microsoft. The company has long possessed anti-tracking technology for Internet Explorer but has resisted rolling it out for fear of alienating advertisers as well as impairing its own advertising on the web.
“As one of the leading online advertisers and ad platform companies ourselves, Microsoft has a substantial interest in helping the online advertising industry grow,” said Rik van der Kooi, vice president of the Microsoft advertiser and publisher solutions group. “We believe that the convergence of new privacy tools and robust advertising growth can, in fact, coexist and we are uniquely positioned to provide leadership in both areas.”
Dubbed “Tracking Protection,” Microsoft’s anti-tracking must be turned on in Internet Explorer 9 by a user and then fed a Do-Not-Track list, which enables the browser to block companies a user is looking to avoid. Once released, a master Do-Not-Track list for Internet Explorer 9 is expected to be made available for download by privacy advocacy groups that specialize in identifying and monitoring firms known to track website visitors. In addition, users will be able to create their own Do-Not-Track lists for Internet Explorer 9 or edit lists created by privacy groups and others.
Microsoft’s approach to anti-tracking is especially potent. Unlike other technologies, the feature does not rely on companies tracking visitor behavior to agree to cease and desist tracking when alerted by a user’s browser. Instead, any company on a user’s list is simply prevented from tracking the user’s activity as long as tracking protection remains activated.
Granted, the backlash against visitor tracking is still in its early stages and could be mitigated by quantifiable self-regulation by web marketers, along with artful PR-massaging by groups like Better Advertising. But given Microsoft’s decision to roll out anti-tracking technology with Internet Explorer 9, the momentum is clearly with online privacy advocates.Joe Dysart is an Internet speaker and business consultant based in Manhattan, New York. Contact: 631/256-6602;
firstname.lastname@example.org; or www.joedysart.com
- Currently, a single visit to a website can trigger tracking by several
By Rebecca Wolfe
An internship can be a cost-effective way to recruit and identify/evaluate potential employees.
How can your industry help attract and “train up” the next-generation workforce? One way is to connect with colleges and universities to offer paid or unpaid internships to qualified, enthusiastic students. There is great value in offering these opportunities to students who are evaluating which industries they should pursue. And it’s also an effective way for a company to identify candidates for future employment; moreover, it can infuse a company with new energy and innovative ideas.
But how do you structure an internship to help ensure success for your company and an intern? Let’s take a look at some of the fundamentals of a structured internship program:
What Is an Internship?
An internship is a structured and monitored work or service experience for a student. During the internship, the student should have designated learning goals and be able to reflect upon the entire internship experience in terms of the knowledge they have gained. Both the student and the organization should benefit from an internship program. Internships may contain repetitive tasks, but must include at least one substantial project where students can offer solutions to a real business problem.
Why Should I Host Interns?
- It can be a cost-effective way to recruit and identify/evaluate potential employees.
- Highly motivated students with appropriate direction will bring fresh ideas and new perspectives to your organization.
- It allows students to gain real-world work experience.
- Interns will become advocates for your organization.
What Should My Intern be Responsible For?
- Be as specific as possible with job duties and responsibilities as your intern will need and want structure. This can be accomplished by developing a written job description and reviewing all expected work outcomes with the intern on a regular basis.
What Should the Intern Get Out of the Job?
- The intern should solve some type of business problem for your organization, as well as familiarize themselves with the overall efforts of the organization.
- The intern should accomplish challenging, but realistic responsibilities.
How to Get Started
1. Establish goals and create a plan for your internship program:
- What would you like the intern to do?
- If the internship is a paid position, will the intern be paid an hourly wage?
- Who will supervise the intern?
- What kind of workspace will the intern have?
2. Develop a job description:
- Will the student have a specific project you would like them to work on?
- Provide an overview of what your organization does so potential interns will better understand your business and industry.
- List potential projects, responsibilities and activities for your intern.
- Determine a possible arrangement for the structure of the internship.
3. Recruitment and selection:
- If you’re interested in hiring an intern with a specific major, it’s usually best to contact the campus’ central career services office or specific academic unit (i.e. Business or Engineering).
- Determine important individual attributes for success on the job and decide on how the intern’s job performance will be evaluated. Communicate with the intern regularly on his or her progress and share ideas about ways to improve.
- Assemble a list of relevant and legal behavioral-based interview questions. (For example: Tell me about a time when you worked as part of a team to accomplish an important goal or when you made a mistake. How did you handle those situations?)
- Once you have selected your intern, the intern should work to provide real solutions to business problems. Clearly outline what the learning outcomes are and give examples. For example, “Gain a greater overall understanding of the industry. How to work and communicate effectively on a team. Learn the basic framework for developing a marketing campaign.”
5. Onboard/orientation process:
- Have an established work area for your intern with phone, computer and e-mail access already set up when he or she begins work.
- Give the intern a solid overview of your organization, such as an organizational chart.
- Show him or her around the office and introduce them to as many people as possible.
- Clearly communicate policies and expectations for your intern.
- Throughout the process, give your intern substantial feedback about his or her performance.
7. Major project requirement:
- It is recommended that the student complete one major project during their internship experience.
- Develop an implementation plan to use technology (i.e. webcasts) as a way to improve communication and determine the most cost-effective uses of technology.
- Create marketing or business plans.
- Analyze data and outline how to communicate it in a meaningful way.
- Develop an implementation strategy for social media use.
- Research and propose new ways to reach target markets for new-product marketing.
- Research and establish network contacts to develop new business.
Legal Issues Regarding Unpaid Internships
The Fair Labor Standards Act requires employers to pay employees at least minimum wage for all hours of work performed. One exception is if the worker is considered a “learner/trainer.” The U.S. Department of Labor has developed six criteria for determining if a worker falls into this “unpaid” category.
The criteria are:
- The training, even though it includes actual operation of the employer’s facilities, is similar to training that would be given in a vocational school.
- The training is for the benefit of the student.
- The student does not displace regular employees and works under the close observation of a regular employee or supervisor.
- The employer provides the training and derives no immediate advantage from the activities of the student. Occasionally, employer operations may actually be impeded by the training.
- The student is not necessarily entitled to a job at the conclusion of the training period.
- The employer and the student understand that the student is not entitled to wages for the time spent training.
Are you hunting for a new job? The “Positions Available” section in the SEMA Member Classifieds lists more than 50 job openings around the country. Here are some of the latest classifieds posted to the website.
- Gale Banks Engieering, located in Azusa, California, is seeking a CAD designer/mechanical engineer to create drawings and solid models and design mechanical and electromechanical components for automotive performance products and systems. The successful candidate will have BSME degree and 2–3 years of experience drafting, designing and developing mechanical components and systems, writing bills of material, completing engineering documents and developing technical product manuals. Experience with foundry processes is desired.
- A company near Philadelphia is hiring a manager of new product development to oversee the sourcing, design, development and production of new automotive appearance and styling products and complete the administrative lifecycle of new products. The successful candidate must have an automotive background, a bachelor’s degree in business or engineering and at least 5–7 years of experience in a global sourcing/product development environment.
Keystone Automotive Operations, located in Quebec, Canada, is seeking a bilingual (French and English) outside sales representative. The candidate must possess knowledge of the Quebec and Atlantic Canada region, the ability to assist customers with store layout and merchandise displays and be able to work weekends at trade shows and events with minimal supervision. Extensive travel is a must.
AAM Competition LLC, located in Annapolis Junction, Maryland, is hiring an entry-mid-level sales associate with more than two years of sales experience, knowledge of MS Word and Excel and thorough knowledge of the automotive aftermarket industry.
New Products & Technology
SEMA News—February 2011
Tire Industry Showcase
More than 190 exhibitors registered for a booth in the 2010 SEMA Show’s new Global Tire Expo—Powered by Tire Industry Association (TIA). This section of the Convention Center was dedicated to the tire industry, serving as a focal point for buyers searching for the hottest tire-related trends and products. During registration, 16,390 buyers designated their intention to explore this category, noting an interest in tires and accessories, including both passenger and light-truck applications. To satisfy that desire, Global Tire Expo exhibitors unveiled the following products both on the Show floor and in the New Products Showcase.
Born from competition, the Grabber, an ultimate full-traction tire, was developed by skilled engineers and tested by off-road racers.
Cooper Tire & Rubber Co.
Cooper Discoverer S/T Maxx
PN: Discoverer S/T MAXX
The Cooper Discoverer S/T Maxx features Cooper’s proven and reliable three-ply Armor-Tek3 carcass construction
combined with a new cut- and chip-resistant tread compound.
Total Solution for Your TPMS Needs
Diagnostic TPMS tools for all models and makes
of domestic and import cars.
Xtra Seal Smart Sensor
The Xtra Seal Smart Sensor is a universal programable (OE) replacement TPMS sensor that is easy to learn/use and can be programmed in seconds.
VDO REDI-Sensor–TPMS Sensor
Big news from Continental Corp. VDO REDI-Sensor, the first true, multi-application TPMS sensor. A real game changer that simplifies TPMS.
ProContact With EcoPlus Technology
Phenomenal wet-braking capacity and year-round traction combined with fuel efficiency and reduced CO2 emissions make the ProContact with EcoPlus Technology a confident choice.
Dill Air Controls Products
Certified 8500 Gauge Check Station
Ensures the use of accurate air gauges when checking tire pressure. This item is especially useful for shops that need to comply with Section 95550 of California Title 17. Made in the United States.
The Sens.It system is a programmable TPMS solution for the replacement of OE TPMS sensors. Haltec offers this system in a unique starter kit, allowing tire shops to service greater than 95% of all foreign and domestic vehicles with only two sensors.
Josn Electronic Co. Ltd.
Three-in-One TPMS, Navigation and Reverse Camera +886-2-29993820
Three-in-one sleek 5-in. touchscreen tire-
pressure monitoring system (TPMS), GPS
navigation and back-up camera.
Josn Electronic Co. Ltd.
Wireless Color TFT TPMS
Five-tire TPMS; 100% wireless; three-minute instant installation; improve fuel saving up to 10%; extend tire life up to 13%.
Orange Electronic Co. Ltd.
Safety device combines both a GPS and TPMS systeminto one unit. Tire-pressure warning detection
with both visual and audible alarm while operating GPS.
Orange Electronic Co. Ltd.
Orange Programmable Sensor System Generation 2
Patent-pending TPMS scan/ID write tool combines OE scan with one-touch ID write of OE ID number onto the Orange sensor. Allows technician to bypass the auto relearn process.
Mickey Thompson Performance Tires & Wheels
Baja Claw TTC Radial
The Baja Claw TTC Radial construction is state-of-the-art with directional sidebiters, mud scoops, PowerPly three-ply sidewalls and is built with
Tire Profiles Inc.
PN: A3P System
The A3P System is an accurate, automotive, air-pressure system designed to meet the requirements of the new California CARB tire-inflation program.
Orange Electronic Co. Ltd.
2–10 Wheel TPMS for Truck, Trailer, Bus, RV
This multifunction TPMS system has the flexibility to retrofit onto any 2–10 wheel vehicle. Customize the display to any wheel configuration. Wireless range more than 60 ft.
Orange Electronic Co. Ltd.
OEC Simple Sensor
PN: Simple Sensor
Eliminate 155 unique OE TPMS replacement parts to six simple sensors. Patent-pending
ID write technology allows the technician
to bypass the auto relearning process.
Orange Electronic Co. Ltd.
An early-warning detection system for tire-pressure and temperature monitoring (TPMS). An easy-to-install in-tire system with a waterproof ULED display that can be seen in any light.
Pro Chem Inc.
Non-flammable, low VOC, retread-safe mounting and demounting lubricant also found to be an excellent hub piloted wheel assembly lubricant.
RightPSI is a patented tire cap that turns orange if your tire is low, black if it is not and yellow if overfilled. Visible from 15 feet away. You fill through our product. RightPSI is the only product of its kind that can be used as a tire-pressure gauge, tire-pressure fill point and over-fill indicator simultaneously.
Tomkins-Schrader, Plews Edelmann, Ideal Clamp Products
Amflo Air Hose Reel
Amflo 545HR-RET air hose reel includes 75-ft. x 3/8-in. 300-psi polyurethane air hose with field-repairable fittings. All-steel construction.
Vee Rubber Corp. Ltd.
Winter Season IV
Passenger snow tire. Studdable for superior ice
traction. Five circumferential grooves for wet traction. Multiple cross grooves and sipes for outstanding snow traction. Square/scalloped shoulder for deep snow traction.
Total TPMS Tool Kit
Get started servicing TPMS. The Total TPMS Tool Kit features the market-leading Tech400+ TPMS programming tool, mechanical tool kit, and a two-DVD training program. This is the only TPMS kit that has EZ-Sensor functionality and the System Rest Clicker.
Josn Electronic Co. Ltd.
Waterproof Handle Bar Wireless TPMS
PN: TD 5400 AX 02
Easy read-out display; 100% waterproof; 100% wireless.
Tomkins-Schrader, Plews Edelmann, Ideal Clamp Products
UltraLube Lubricant and Penetrant
UltraLube biobased lubricants are formulated from renewable,
biodegradable USA-grown crops. Meets or exceeds performance
of petroleum-based products. Offering four times lubricity of
SEMA News - February 2010
Exhibitors Embrace New Show Section
Changing the look and feel of a vehicle instantly, wheels and wheel accessories remain extremely popular with buyers and enthusiasts. In fact, for the 2010 SEMA Show a total of 17,839 buyers noted a specific interest in wheels, hubcaps and related accessories on their registration questionnaire. More than 140 exhibitors were on hand to satisfy their curiosity, exhibiting in a new Show section dedicated exclusively to wheels and related accessories.
The following pages spotlight the latest innovations from those companies, as seen in the 2010 SEMA Show New Products Showcase.
200-PSI OB2 Compressor
World’s fastest 12-volt air compressor designed for air-ride suspensions and off-road vehicles. Backed by a two-year manufacturer warranty; 200 psi; 3.8 cfm; and 100% duty.
American Force Wheels
19.5x6.75 Forged Direct Bolt-On Classic Dually Wheels
Available in a direct bolt-on fitment and a mirror finish, the 19.5x6.75 custom forged-aluminum wheels fit Chevy, GMC, Dodge and Ford dually trucks.
Forged Magnesium Wheel
PN: Forged Wheel
High-performance forged-magnesium alloy wheels for enthusiasts. Lower unsprung weight, shortening braking distances. Offers better acceleration and traction.
American Force Wheels
22x12 Forged Super Single Rebel Wheels
American Force direct bolt-on Super Single wheels feature a forged-aluminum construction and mirror finish for 3/4-ton single-rear-wheel trucks. Available in 20x10, 20x12, 22x10, 22x12 and 24x12 in.
American Eagle Wheel Corp.
Boss Modular 62
American Eagle Wheel introduces the new Boss Modular Series 62 multipiece wheel in 22x10.5; available in a multitude of finishes.
American Force Wheels
24x12 Forged Super Single Evo Wheel–Black
American Force direct bolt-on Super Single wheels feature a forged-aluminum construction and mirror finish with the option of black for 3/4-ton single-rear-wheel trucks. Available in 20x10, 20x12, 22x10, 22x12 and 24x12 in.
24x8.25 Direct Bolt-On ChaseDually Wheel
American Force direct bolt-on Chase wheels feature a forged-aluminum construction and mirror finish for dually trucks. Available in 22, 22.5, 24 and 26 in.
American Force Wheels
American Force Big-Rig adaptors convert 8- or 10-lug 3/4- and 1-ton trucks to the big-rig semi 10-lug bolt pattern. Chevy, GMC, Dodge and Ford.
Delta Wheel Co.
DZ 103 Black and Machine
PN: DZ 103
24-in. black and machine.
Delta Wheel Co.
SIK 004 Chrome With a Black Insert
24-in. chrome with a black insert. Unique design; wide fitment range; paintable inserts.
American Force Wheels
26x8.25 Forged Aluminum Titan Dually Wheel
Available in multiple designs, the American Force 26x8.25 Titan wheel is the industry’s first 26-in. wheel for dually trucks. Custom forged-aluminum and a mirror finish.
The ENKEI92 Classic Series wheel is made in Japan and will be available in 15x7 and 15x8 in 38 and 25 offsets. Designed with deep lips and aggressive offsets.
Borrani X-Ray wire wheels use a patented tubeless spoke-wire system. The rim design comes in 18-, 19- and 20-in. size widths from 7.5 to 10.5 in. wide.
American Force Wheels
Aftermarket Dually Cap and Lug Nut Kits
American Force is now making aftermarket center caps for dually trucks. Available in 1-, 2- and 4-in. heights, these caps come in chrome and black.
The Ultimate Wheel & Tire Plus Sizing Guide
Bolt Pattern Pro
The Bolt Pattern Pro. The newest and easiest way
to measure wheel and vehicle bolt patterns. Measures vehicle’s bolt pattern even when the wheel is bolted on the vehicle.
The Ultimate Wheel & Tire Plus Sizing Guide
Reverse Tire & Wheel Lookup (Best New Wheel and Related Product Winner)
Tire & Wheel Reverse Look Up Tool. Find what and how many vehicles a specific tire size and/or wheel bolt pattern will fit on.
GWG Wheels Inc.
Multi-spoke micro-chrome wheel with custom-painted inserts.
Tenzo RacingSports/DeModa Concepts
New for 2011. Available in 17 through 19 in. in black, bronze and charcoal finishes.
HRE Performance Wheels
Single-piece forged wheel for Porsche 997.2 pin drive centerlock; 6061 T6 forged aluminum; and TPMS compatible.
HRE Performance Wheels
Single-piece forged 6061 T6 aluminum wheel; custom applications; tested to TÜV; TPMS direct bolt-in.
Golden Apple Corp.
ADR Wheel ADR48
ADR48 Sickle. Available in 19x8, 19x10, 20x8 and 20x10 offsets and bolt patterns for most Japanese, European and domestic vehicles. Utilizes LRF paint technology.
All-new original Switch wheel. By starting and stopping the standard machining process, up to 32 different designs can be ordered from this one mold. The Switch is available in sizes 17, 18 and 19.
Carbon-fiber finish; deep concave profile; custom offsets; wheels are made to order; flow-formed design; technology allows the wheels to look 1-in. larger in diameter; high-quality flow-form production.
GWG Wheels Inc.
Split five-spokes with micro-finish paint, featuring a bold look and aggressive performance.
HRE Performance Wheels
Custom forged three-piece wheel. Multi-spoke design; 18- to 20-in. diameters; 7.5- to 14-in. widths.
IForged Performance Alloys/Forgestar Wheels
F15 (Best New Wheel and Related Product Runner-Up 714/826-8249
Custom offsets; wheels are made to order; flow-formed design; technology allows the wheels to look 1-in. larger in diameter; high-quality flow-form production; and modular construction.
PerformanceAlloys/Forgestar Wheels / 22-in. F14 Wheel
Deep concave profile; custom offsets; wheels are made to order; flow-formed design; technology allows the wheels to look 1-in. larger in diameter; high-quality flow-form production.
The Ultimate Wheel & Tire Plus Sizing Guide
The Ultimate Wheel & Tire Plus Sizing Guide
The fast and easy way to determine original
equipment and plus-size tire and wheel applications for cars, trucks, crossovers and SUVs.
Merceli Wheels & Mystique Wheels
Mystikol Wheels (Best New Wheel and Related Product Runner-Up)
PN: Mystikol Wheel
A one-piece wheel line that prioritizes fashion and functionality. Each Mystikol wheel is available in many custom finishes.
IForgedPerformance Alloys/Forgestar Wheels
Concave Series Legacy
Deep concave profile; custom offsets; wheels are made to order; forged design; modular construction.
Player Wheel Group
Custom alloy wheel.
Player Wheel Group
Limited 506 (Chrome With Black Inserts)
Custom alloy wheel.
Player Wheel Group
Shooz 011 (Chrome With Black Inserts)
PN: Shooz 011
Custom alloy wheel.
Kyowa Designs/Concept One
PN: RS-55 2010 38 55 CMBKF
RS-55 matte-black machine stainless chrome lip; 20x8.5; 20x10; 22x9; 22x10.5.
Black Ice Alloys |VB9–Sigma
Utilizing exclusive black + chrome finish technology, this spectacular five-spoke design features chiseled chrome spokes contrasted against black center detailing. The VB9 Sigma will be available in 17x7.5, 18x7.5, and 20x7.5 sizes for passenger applications.
V-Rock OffroadWheels | VR6–Drone
With lifted and stock fitments for five-, six- and eight-lug applications, the VR6–Drone showcases
a 10-spoke configuration perfect for harsh road
conditions. The notched spokes and rugged flange accentuate its heavy-duty appearance in 17-, 18- and 20-in. sizes.
Verde Custom Wheels | V32–Skylon
The Style V32–Skylon from Verde Custom Wheels is a modern update to the classic five-spoke design. With its futuristic look and one offset spoke, the V32 is available in 22x8.5, 20x8.5 and 18x8 sizes to fit most passenger applications.
Envy Style | VE01–Pelle
The VE01–Pelle wheel is available in 22x8.5 and
20x8.5 and features a unique three-spoke configuration with optional vented inserts that can be color-matched. The vented inserts can also be removed to create a completely different wheel appearance.
Verde Custom Wheels | V35—Mantis
The V35–Mantis features a split five-spoke design highlighted by spiked pieces that accentuate the split spokes and is available in 18x8 and 20x8.5 sizes for passenger applications.
PN: Wheel Software
Interactive vehicle design software that displays, markets and sells aftermarket wheels, tires and accessories.
Envy Style presents the bold yet seemingly timeless VE03–Monolyth with its revolutionary two-spoke pattern. Featuring clean lines and a subtle bezel, the Monolyth is available in 20x8.5 and 22x8.5 sizes.
Verde Custom Wheels | V33–Thorax
The Thorax features a machined face with intricate detailing along the spokes flowing into a smooth black lip. Available in 22x9.5 and 20x8.5 sizes,
the V33–Thorax is the perfect complement for aggressive-looking cars, trucks and SUVs alike.
U52-55 is made from 20-in. FWD and RWD to 28-in. finish chrome and black with a machined face and machined line.
The Wobblin Wheel is a revolutionary new wheel design that goes against everything that is “the norm” in the wheel industry. The wheel actually wobbles in perfect balance!
The new MINI Roadster has made several test runs lately, says spy shooter Brenda Priddy, who delivered these first shots of the hotter S model. Not looking much different from the MINI Coupe Concept that debuted at the 2009 Frankfurt Motor Show, the production model has a steeply raked windshield and a very abrupt greenhouse.
Aside from the obvious S badge on display, the hood scoop, more aggressive fascias, sportier wheels and center-mount dual exhaust tell us this MINI is faster than most. There is also a small, retractable spoiler hiding under the swirly camo.
Priddy says that hiding under the hood should be the 208hp, 1.6L turbocharged four-cylinder. A smaller gasoline or diesel motor should be offered as well. Watch for the official debut later this year.
Photo Credit: Brenda Priddy & Company
Law & Order
SEMA-model legislation to create a vehicle titling and registration classification for street rods and custom vehicles was approved unanimously by the Washington State Senate. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 30 years old and manufactured after 1948. Under the bill, kit cars and replica vehicles will be assigned a certificate of title bearing the same model-year designation as the production vehicle they most closely resemble. Among other things, the measure exempts street rods and customs from a range of standard-equipment requirements (only equipment required in the model year that the vehicle resembles) and emissions inspections; provides that vehicles titled and registered as street rods and custom vehicles may only be used for occasional transportation, exhibitions, club activities, parades, tours, etc., and not for general daily transportation; and permits the use of blue dot taillights. The bill now moves to the House for consideration.
For details, contact Steve McDonald at email@example.com.
SEMA is opposing a bill in the Oregon legislature that would severely limit vehicle suspension, body lift and wheel/tire alterations. Specifically, the measure would ban vehicles whose bumpers are elevated more than 3 in. over the original manufactured bumper clearance. Identical legislation was last introduced in Oregon in 2001. Among other things, the bill discriminates against hobbyists and aftermarket parts makers by leaving it solely to the vehicle manufacturers to choose bumper heights; would force owners of modified vehicles to spend large sums of money to reinstall original components; and would ban useful alterations that provide adequate clearance for on/off-road capability and accommodate heavy loads, larger tires, improved suspension and water-fording capability. The bill would also impose a fine of up to $360 per offense for vehicles that exceed the 3-in. clearance requirement.
SEMA-model legislation to create a vehicle registration classification for street rods and custom vehicles and provide for special license plates for these vehicles was approved by the Senate Transportation Committee. The bill will now be considered by the Senate Finance Committee. The bill defines a street rod as an altered vehicle manufactured before 1949 and a custom as an altered vehicle at least 25 years old and manufactured after 1948. Among other things, the measure allows for the use of non-original materials; creates a titling and registration criterion that assigns these vehicles the same model-year designation as the production vehicle they most closely resemble; only holds street rods, customs and replicas to the equipment standards specified by law during the model year listed on the title of the vehicle; and provides for a one-time registration and plate fee of $100.
Legislation that originally sought to increase the age requirement for vehicles eligible for registration as “collector vehicles” was amended and approved by the Washington House Transportation Committee. Under the amended bill, vehicles seeking registration as collector vehicles and the one-time registration fee would only be required to be at least 30 years old—not 40 years old as the original bill required. The amended bill also deletes provisions that would have created penalties for violating the limited-use provisions. The measure now only requires the Department of Licensing to establish a method for law enforcement to readily access collector vehicle information using the collector vehicle’s plate number, which will aid in ensuring a plate is being used on its properly assigned vehicle.
Legislation to increase the age requirement for vehicles eligible for registration as “antique, rare or special-interest motor vehicles” has been introduced in the Connecticut General Assembly. Under the SEMA-opposed bill, vehicles seeking registration under these classes would be required to be at least 25 years old. Currently, vehicles 20 years old or older are eligible for such status and a reduced assessment for personal property tax purposes. Antique, rare or special-interest motor vehicles are currently assessed at a rate of $500 and owners pay personal property taxes on that amount. The Connecticut Joint Committee on Planning and Development is scheduled to hold a hearing on the bill in early March.
A bill in the North Dakota State Legislature to severely restrict the modification of any motor vehicle that alters the manufacturer's original suspension, steering or brake system has been amended and approved by the House Transportation Committee. At the insistence of SEMA and the North Dakota hobbyist community, among the provisions that were deleted from the bill are those requiring the state highway patrol to issue an inspection certificate for all modifications (without indicating objective criteria that would be used to determine which modifications are legal) and requiring fenders on all vehicles regardless of whether or not they were originally manufactured with this equipment.
The bill will next be considered by the full House of Representatives. For details, contact Steve McDonald at firstname.lastname@example.org.
The U.S. Environmental Protection Agency (EPA) will continue to allow tires to be recycled by burning them as fuel by an industrial facility. Supported by SEMA, the decision preserves an important recycling option, which accounts for more than 50% of annual scrap-tire disposals. The EPA had initially ruled that the tires would be classified as solid waste, requiring the removal of metal before being burned. Paper mills, cement kilns and electric power plants are the major fuel users of recycled tires. In its final rule, the EPA still prevents whole tires previously discarded in waste tire piles from being combusted without sufficient processing.
For more information, contact Stuart Gosswein at email@example.com.
The U.S. Environmental Protection Agency (EPA) approved hydrofluoroolefin (HFO-1234yf) as an acceptable substitute chemical for R-12 and other chlorofluorocarbon refrigerants in new motor vehicles. The chemical is intended to replace R-134a, R-12 (“freon”) and other refrigerants since it is believed to have far less global warming potential. However, the “1234yf” rule only applies to new vehicles. It may not be used in retrofitted vehicles or by “do-it-yourselfers” to recharge vehicle air conditioners, pending further review.
Questions may be directed to Stuart Gosswein at firstname.lastname@example.org.
The SEMA CIAPE China Business Development Conference enables SEMA manufacturers to meet one-on-one with qualified Chinese buyers.
SUVs are the fastest-growing segment in China In 2010, accounting for 14% of the passenger-vehicle market, and are expected to grow to 16% by 2015.
“The luxury car and SUV segments are gaining share in recent years, especially from 2008,” Jenny Gu, a senior analyst with J.D. Power & Associates in Shanghai, told SEMA. “One major reason is that the percentage of second-time buyers is increasing, and their first choice is an SUV or a luxury car.”
In addition to locally produced SUVs from all of the world’s top brands, 51.7% of all imports during the first eight months of 2010 are SUVs based on new-vehicle registration data, noted a recent Fourin China Automotive Intelligence Report. Leverage this market by participating in a creative, new low-cost program—the SEMA China International Auto Parts Expo (CIAPE) and China Business Development Conference.
Taking place in Beijing, September 7–10, SEMA manufacturers will participate in one-on-one meetings with qualified Chinese buyers. More information is available at www.sema.org/china or by contacting Linda Spencer at email@example.com.
SEMA News—March 2011
Using an Export Management Company
An export management company—EMC—provides a manufacturer with a one-stop-shop approach for sales outside the United States. EMCs handle everything from finding overseas customers to complying with applicable overseas laws and making shipping arrangements.
Rose Kawasaki, vice president of Exports International, said that the reasons some companies haven’t ventured overseas could include not knowing where and how to begin the process; not having enough staff to take care of international accounts; language barriers; and concerns about protecting their international property rights.
An EMC provides a manufacturer with a one-stop-shop approach for sales outside the United States. EMCs handle everything from finding overseas customers to complying with applicable overseas laws and making shipping arrangements. Some of the EMCs even assume the entire risk of foreign payments, taking possession of the product in the United States.
“EMCs typically offer a wide variety of services in addition to selling the product, including product development, credit services, consolidation and freight management,” said Peter Marr, president of Owens Classic International. “Most companies consider their export management company as an extension of the factory. They discuss market strategies, product strategies and brand development with this ‘export division’ of the company. The closer the coordination between the EMC, factory and international clients, the greater the success of the program.”
Export Sales Staff
EMCs serve as a manufacturer’s export staff, taking on the responsibility of developing and retaining export accounts. They can develop and implement comprehensive market-specific sales strategies for each manufacturer client.
“Each country varies in size, popularity of vehicle brands, needs and fashionable appeal, so each country needs to be studied on an individual basis for every exporter and every new product,” said Louise Haidar, director of Eximgo. “Our company does a thorough market study, including pricing, standards and any special needs.”In addition to actual sales, EMCs handle other tasks associated with getting product from the manufacturer into the hands of overseas customers. Some EMCs handle the full range of SEMA-member product categories, while others specialize in specific niches.
Wade Kawasaki, CEO and founder of Exports International, said that his company custom tailors each relationship to best serve the market and maximize the manufacturer’s sales.
“We seek out new or existing overseas distribution customers that best align with the manufacturer’s products,” he said. “Each region has its own, unique distribution systems. Understanding those systems has allowed Exports International to not only sell product, but also structure overseas distribution as a benefit for long-term sustainable profitability for the manufacturers we work with and our customers worldwide.”
Kawasaki pointed out that opening several distributors for a particular manufacturer brand in a small country such as Trinidad doesn’t make sense. It would be more practical to have only one reputable distribution source to service that country and surrounding areas.
“In a larger country, our approach would be very different,” Kawasaki said. “Understanding the overseas market, finding the right partner, listening to the pulse of the area along with knowing the trends are important.”
Owens Classic Vice President Tracy Marr added that locating overseas customers for U.S. manufacturers is a large part of what the company does. Marr said that Owens Classic International has developed more than 300 customer contacts over 30-plus years.
Range of Services Provided
SEMA members visit a shop in Beijing. Typically, overseas customers don’t have the ability to place orders on the magnitude of usual monthly orders in the United States—something that EMCs specialize in. Some companies, noted Express Parts’ Joanne Craig, “will use EMCs for specific markets or for supplying their products to international customers who cannot order within the minimum requirements.”
“We handle all types of parts and products and will export anywhere in the world,” said Joanne Craig, vice president of Express Parts. “We send daily shipments of all types and sizes. We ship everything from packages as small as a posted envelope to full ocean containers. It is all dependent on what the export client needs. We are also HazMat [hazardous material] trained and certified for the shipment of aerosols, batteries and paints.”Export management company representatives said that tariffs and other fees imposed by governments are certainly a barrier in some countries but are not as large a problem as they might first appear. “Most major countries are now part of the World Trade Organization,” commented Peter Marr. “Duties, taxes, brokerage fees, air freight or inland freight costs can [also] have a huge impact on the seller’s ability to sell product where incomes and standards of living are not as high as in the United States. Our goal is to help our customers minimize their duties and taxes, thereby improving the competitiveness of the products we sell.”
Wade Kawasaki said that his company has partnered with manufacturers to come up with creative solutions to make their products more competitive even though tariffs are sometimes a barrier to certain markets, and all of the EMC representatives noted that these export intermediaries are designed to be a one-stop shops. The range of services differs based on manufacturers’ needs, Haidar said, so Eximgo offers everything from simple introductions to help with full turnkey warehousing and distributing across Europe.
Broad Ranges and Specific Niches
Some EMCs handle the full range of SEMA-member product categories while others specialize in specific niches. Eximgo is based in the United Kingdom and has worked with U.S. and international aftermarket companies for 20 years. The firm specializes in assisting U.S. companies that want to break into European markets and European firms seeking a foothold in the United States. Haidar said that the company handles most outdoor, 4x4, pickup and specialty products for both OE and aftermarket sales for mostly European vehicles.
Some EMCs handle the full range of SEMA-member product categories while others specialize in specific niches.
Tracy Marr added that Owens Classic primarily handles accessories for trucks and 4x4s, although it also occasionally handles accessories for cars and CUVs.
“Because we sell to many different channels of distribution in each country, we have opportunities for products that are sold in the DIY markets along with products that are installed by the official vehicle importers at the port of entry to many countries,” she said. “Because many of the countries we sell into are small, our customers rely on us for a wide range of products. In some countries, there may be only one importer that brings in accessories, performance parts, U.S. vehicle parts and chemicals.”
Wade Kawasaki said that Exports International began in racing and performance but has become a full-service provider; the firm now has direct relationships with more than 200 brand-name companies across the full spectrum of SEMA-
Handling Smaller Orders
EMCs can fill a niche for manufacturers who only sell to customers with pre-set minimum orders. EMCs excel in filling these smaller orders and getting them to market by consolidating various shipments, thus being able to deliver the products in a cost-effective manner. Craig noted that Express Parts assists clients with the smaller orders that they do not want to handle directly, and Wade Kawasaki said that his company’s greatest strength is being able to economically fulfill small orders. Kawasaki also said that an EMC can effortlessly rev up to shipping-container quantities as business for the U.S. client grows. And Craig said that some companies use EMCs for specific markets or for supplying their products to international customers who cannot order within the minimum requirements, although there must be agreements about the markets that are open and the pricing offered on such sales.
Removing Overseas Payment Risks
Demand is growing overseas for U.S.-branded specialty products. SEMA and EMCs are both good resources to help connect with these buyers.
“Our U.S. manufacturers are never involved in any international credit or currency risks,” Peter Marr said. “We absorb all of that. Many of our clients have had open-account status with our firm for more than 25 years. We evaluate the risks, determine the currency of the transaction and sometimes obtain credit insurance where it is needed.”
Craig said that Express Parts performs similar services, taking ownership of the merchandise and responsibility for collection from export customers.
“This is an advantage for the U.S. manufacturer,” Craig said. “The products are distributed into foreign markets without the hassle and risk of overseas collection.”
Other EMCs may assist the client with a range of services but not take ownership, seeking instead to mitigate the risks of nonpayment. One export intermediary noted that it has products sent to its facilities to ensure the accuracy of the shipments and invoices but does not assume liability for overseas payments. This company said that such service benefits its clients because all shipments are verified and checked for damage prior to leaving the United States, greatly reducing the manufacturer’s risk in collecting funds from overseas customers.
SEMA member manufacturers can positively impact their bottom lines by seeking customers outside their home markets…
“Take time to do some research, speak to colleagues who are having success abroad or contact a member EMC to ask for their advice and expertise,” advised Rose Kawasaki. “With the simplicity of the Internet and social networking options, the world is a much smaller place. SEMA members are very fortunate that the U.S. automotive aftermarket segment is considered the heartbeat of enthusiasts and that countries look to us to capture the lead on the next best thing, no matter what country they are located in.”
SEMA has made it a priority to help its members export. For more information about SEMA’s resources to expand your overseas sales, contact SEMA Director of International Relations Linda Spencer via e-mail at firstname.lastname@example.org.
People, Places & Racing News
- BONUS MONEY: The IZOD IndyCar Series will offer a $5 million bonus for a driver from outside the series who can come in and win the season finale at Las Vegas Motor Speedway October 16. The event will be known as the IZOD IndyCar World Championships.
SHUT DOWN: De Ferran Dragon Racing has shut down because of a lack of sponsorship. The team had previously signed driver Tony Kanaan, but Kanaan was unable to secure funding for the IZOD IndyCar Series season.
MERGER: Sam Schmidt Motorsports has merged with the FAZZT Racing Team that fields an entry in the IZOD IndyCar Series for driver Alex Tagliani.
NEW RULES: The Knoxville (Iowa) Raceway Masters Classic for 360 sprint cars will no longer permit drivers with more than 10 starts in a winged 410 sprint car during the last two years to compete in the annual event, which features drivers age 50 or older.
MONEY ISSUES: Ray Evernham has sued George Gillett Jr. for the $19.3 million he is still owed from the sale of Evernham Motorsports NASCAR Sprint Cup team to Gillett in 2007. Gillett no longer owns the team, which is now known as Richard Petty Motorsports.
WIDE OPEN: Morgan Lucas (Top Fuel), Robert Hight (Funny Car) and Jason Line (Pro Stock) opened the NHRA Full Throttle Drag Racing Series season with victories during the Kragen O’Reilly Auto Parts NHRA Winternationals at Auto Club Raceway at Pomona, California, Sunday.
DROUGHT BUSTED: Jeff Gordon put an end to his 66-race winless streak by winning the NASCAR Sprint Cup Series event at Phoenix International Raceway in Avondale, Arizona, Sunday afternoon.
MOD MONEY: Terry Phillips drove to victory during the USRA Winter Meltdown for modifieds at Southern New Mexico Speedway in Las Cruces, New Mexico, pocketing $20,000 for his efforts.
FEES WAVED: Because the Bahrain Grand Prix was canceled, Formula One boss Bernie Ecclestone will not charge event officials the standard $31 million sanctioning fee.
SUBSCRIBE: National Speed Sport News has been published weekly since 1934. To subscribe to National Speed Sport News, click here for more information.
LUCAS, HIGHT, LINE CLAIM FIRST VICTORIES OF 60TH CELEBRATION AT SEASON-OPENER IN POMONA: The 2011 NHRA Full Throttle Drag Racing season and 60th anniversary year of the NHRA kicked off with a bang Sunday at the season-opening Kragen O’Reilly Auto Parts NHRA Winternationals at Auto Club Raceway in Pomona, California. In Top Fuel, Morgan Lucas and his Geico Powersports/Lucas Oil dragster team were able to power their way through the competition, including teammate and high school classmate Shawn Langdon in the final round, to secure their first Winternationals title and fourth win of Lucas’ career.
“The thing about it is (the Winternationals) is probably one of the most special races there is,” said Lucas. “In my eyes, it’s here, Gainesville, Indy and the Finals. Those are the races that if you’re going to win one, those are the ones you want to win, and maybe a little, in a selfish way, the Lucas Oil Nationals in Brainerd just because of family.”
The win also marked the first time Lucas has ever led the points in Top Fuel. His teammate and runner-up Langdon is close behind in the second spot. In Funny Car, 2009 world champion Robert Hight drove his Auto Club Ford Mustang past a highly competitive class, including Bob Tasca, team owner John Force, Ron Capps and 2010 Funny Car champion runner-up Matt Hagan in the final round to secure his third Winternationals title and 19th career win.
“To win the Winternationals, their first race of the year, at Auto Club Raceway, is just awesome,” said Hight. “You look at the class, it ain’t that easy to get wins. Look at the guys I had to beat today. It’s not that easy.”
Pro Stock also saw its share of excitement to open the season, as former world champion Jason Line held off 2010 world champion runner-up Greg Stanfield in the final round to earn his 22nd career win in his Summit Racing Pontiac GXP and take the points lead to start off the season.
“My confidence wasn’t that high (entering eliminations), but I kept thinking about Greg (Anderson, teammate) last year at Vegas and Dallas, where he qualified in the bottom half,” said Line. “I thought, ‘you know, if we can get down the right lane decent enough to win first round, then we have a shot at it.’ We actually went .53 and .53 in the right lane. The car, I would say, it was phenomenal.”
To see all the results for the Kragen O’Reilly Auto Parts NHRA Winternationals, visit NHRA.com.
VISITMYRTLEBEACH.COM NAMED SPONSOR OF NHRA 4-WIDE NATIONALS: Standing in front of a 40-ton sand sculpture of an NHRA Top Fuel dragster, zMAX Dragway officials announced last week VisitMyrtleBeach.com as the new title sponsor of the second annual VisitMyrtleBeach.com NHRA 4-Wide Nationals, April 14–17 at zMAX Dragway. Myrtle Beach, South Carolina, popularly known as “The Grand Strand,” has been one of the South’s most popular tourism destinations for years, and VisitMyrtleBeach.com will now attach its name to the most unique event in drag racing at the sport’s premier facility. The 4-Wide Nationals is the only event on the NHRA Full Throttle Drag Racing Series calendar where competitors break from the traditional form of two-wide drag racing to race four wide with a 32,000hp assault on “the Bellagio of dragstrips.” For more information on this story or to purchase tickets to this event, visit NHRA.com.
NHRA KICKS OFF OFFICIAL 60TH CELEBRATION WITH TIRE KINGDOM GATORNATIONALS KICKOFF PARTY MARCH 10: In celebration of the 60th anniversary year of NHRA Drag Racing, the stars of the NHRA Full Throttle Drag Racing Series will help get the celebration started with the official Tire Kingdom NHRA Gatornationals Kickoff Party Thursday, March 10, at the Ale House in Gainesville from 6:00 p.m.–8:00 p.m. Some of the biggest names in NHRA Full Throttle Drag Racing, including Tony Schumacher, Jack Beckman, Matt Hagan, Spencer Massey and Johnny Gray, just to name a few, will participate in a Q&A and autograph session, and fans will be treated to plenty of giveaways, music and fun. The Ale House is located at 3950 Archer Road. Tickets are still available for the 42nd annual Tire Kingdom NHRA Gatornationals and can be purchased by visiting NHRA.com.
TIRE KINGDOM NHRA GATORNATIONALS, GAINESVILLE RACEWAY, March 10–13: The second stop in the 2011 NHRA Full Throttle Drag Racing Series and first race for the Pro Stock Motorcycle class, this showdown in the swamplands of Florida will bring added excitement as the NHRA celebrates its 60th anniversary. Defending event winners include Tony Schumacher (Top Fuel); Tim Wilkerson (Funny Car); Jason Line (Pro Stock) and Eddie Krawiec (Pro Stock Motorcycle). For tickets, call 800/844-NHRA or go online at NHRATIX.com. For media credentials, please contact Senior Communications Manager Scott Smith at email@example.com.
SUMMITRACING.COM NHRA NATIONALS, THE STRIP AT LAS VEGAS MOTOR SPEEDWAY, April 1–3: The NHRA Full Throttle Drag Racing Series makes the first of two stops in Sin City and its third stop of the 2011 season. Defending event winners include Larry Dixon (Top Fuel); John Force (Funny Car); and Mike Edwards (Pro Stock). For tickets, call 800/644-4444 or go online at Ticketmaster.com. For media credentials, please contact Media Relations Manager Zak Elcock at firstname.lastname@example.org.
VISITMYRTLEBEACH.COM NHRA 4-WIDE NATIONALS, zMAX DRAGWAY, April 14–17: The NHRA Full Throttle Drag Racing Series returns to the “Bellagio of dragstrips” for the only 4-wide national event on the calendar. Defending event winners include Cory McClenathan (Top Fuel); John Force (Funny Car); Mike Edwards (Pro Stock); and Matt Smith (Pro Stock Motorcycle). For tickets, call 800/455-FANS (3267) or go online at Ticketmaster.com. For media credentials, please contact Public Relations Director Michael Padian at email@example.com.
HE SAID, SHE SAID
DOWN, BUT FAR FROM OUT: Defending NHRA Full Throttle Top Fuel world champion Larry Dixon, after losing the first round at the Kragen O’Reilly Auto Parts NHRA Winternationals: “It’s disappointing but not life-threatening. The good that came out of the weekend is that we leave Pomona with the national elapsed time record (3.770 seconds), and we were able to bring that record to our camp. The bar was set high when they set it, and I’m proud that the Al-Anabi team has it now.”
60 YEARS IN NHRA HISTORY
1954, THE BEGINNING OF THE SAFETY SAFARI: In 1954, a four-man crew headed by former Pomona police sergeant Bud Coons, headed off across the country towing a trailer full of equipment, to bring the message of NHRA drag racing and dragstrip preparation to the whole country. Known as the Drag Safari, this group paved the way for what we now call, the Safety Safari, a safety and track preparation crew that travels to all 22 events on the NHRA Full Throttle Drag Racing schedule.
INSIDE THE NUMBERS
2: Only two drivers have ever won back-to-back races to start the season in the Top Fuel category. Gary Ormsby won both the Winternationals and Houston event to start the 1989 season, while Gary Scelzi won the Winternationals and Phoenix race to start the 1997 season. Morgan Lucas will look to become the third person added to that list as the season heads to Gainesville and the Tire Kingdom NHRA Gatornationals, March 10–13.
DID YOU KNOW…
…that NHRA Mobile, the popular mobile application that gives NHRA fans access to real-time results, news, race schedules and more through their cell phones and mobile devices, will now offer video highlights from each NHRA Full Throttle Drag Racing Series event? The package will include race action highlights from No. 1 qualifiers in each NHRA Full Throttle Drag Racing Series category as well as eliminations highlights featuring the final-round runs for each pro category. Other video clips will feature winning drivers’ interviews as well as footage of any eventful activities that may occur during a race weekend. For more information, click here.
For more information, contact NHRA Media Relations at 626/914-4761 or visit the NHRA Media Center online.
Jeff Rayburn Named Heavy-Duty and Turbocharger Sales Manager at MAHLE Clevite Inc.
MAHLE Clevite Inc. appointed Jeff Rayburn as heavy-duty and turbocharger sales manager. He will be responsible for leading the company's overall heavy-duty strategy. The company reported that while maintaining his own heavy-duty accounts, Rayburn—who has more than 29 years of sales experience in the heavy-duty and automotive aftermarket industries—will work closely with the MAHLE Clevite sales team to further expand their knowledge of the heavy-duty aftermarket.
“The Forum Wars” Returns for Season Two
Royal Purple announced that the online series “The Forum Wars” returns to the web this April. Filming for the series took place in January at Royal Purple Raceway located in Baytown, Texas. The rules were simple: One driver for all three events; no tuning or adjustments between events; and tires must be UTQG 140 or higher and the same tires must be used for all of the events, which included drag race, autocross and slalom. The eight episodes of season two will feature: Mitsubishi Evo X 08 vs. ’11 Subaru STI; Supra vs. Ford GT; Viper ACR vs. Corvette Z06; Challenger vs. ’10 Camaro; Civic Si vs. Volkswagen GTI; Mustang GT 5.0 vs. Nissan 370z (modded); BMW M3 vs. Mercedes C63; Porsche Turbo vs. Nissan GT-R; Civic Si vs. Mazdaspeed 3. According to Royal Purple, “The Forum Wars” season two teasers and series debut date will be posted on theforumwars.tv fan pages on Facebook, Streetfire.net, Cardomain.com, the royalpurpleinc YouTube channel and Vimeo in March. Full episodes can be viewed each week at www.theforumwars.tv.
Drayson Racing to Enter the EVCUP
Drayson Racing, the green technology race team run by former British Government Minister of Science Lord Paul Drayson, will race in the new zero-emissions EVCUP, the first electric-vehicle race series that launches this summer. Drayson Racing—which raced to success in the international Le Mans Series in the United States, Europe and Asia last year—will enter a race-bred Westfield iRACER in the Sports EV (electric vehicle) series within the EVCUP. The EVCUP series begins in August with four events in the United Kingdom before going to Spain, Portugal and the United States.
International AERO Products Named Official Car Care Line of Edelbrock
International AERO Products today announced that its line of car care products has been endorsed by Vic Edelbrock, Jr., and Edelbrock LLC. The partnership makes AERO the official surface care company for Edelbrock and Edelbrock racing. International AERO Products will be used to detail all Edelbrock vehicles, including its mobile displays seen at car shows around the country, Edelbrock’s R&D vehicles, Vic Edelbrock Jr.’s personal cars and the vintage sports cars on the Edelbrock race team. Every Edelbrock transporter will also carry International AERO Products. International Aero Products will be mobilizing consumer marketing teams all over of the country that will visit car shows, auto stores, and car clubs. The teams will also plan special events and product demonstrations. All of the AERO vehicles will feature Edelbrock branding, and Edelbrock trucks will stock AERO product at shows and events.
Bossco Partners With "More for Less"
Bossco International announced that it added Northern California retail chain “More for Less” to its outlet list for the Luma Lite. “This is our first convenience store outlet for the Luma Lite,” explained Cliff Wright, inventor and CEO of the company. “‘More for Less’ is also looking at several other products that we manufacture, and we are thrilled to have them on board.”
The ’12 Nissan NV1500 is equipped with a 261hp, 4.0L V6 engine; a standard roof; and a full-length, fully-boxed ladder frame.
Interested in the ’12 Nissan NV Commercial Van? Access the Body Builder's Guide for Free!
Available in four different models, the ’12 Nissan NV1500 is equipped with a 261hp, 4.0L V6 engine; a standard roof; and a full-length, fully-boxed ladder frame. Additional features include 243-degree wide-opening rear doors and 234.1 cu. ft. of cargo space.
For SEMA members interested in the all-new ’12 Nissan NV commercial van, technical information/specs and a free body builder’s guide can be accessed by contacting:
LCV & Fleet Aftermarket Engineering
Nissan North America
- SEMA Council & Committee News: Help Shape Your Market at ARMO's Long-Range Planning Meeting in Indianapolis
Visit ARMO's website.
Upcoming ARMO Events—Save Those Dates!
What: ARMO Long-Range Planning Meeting
When: Wednesday, March 16, 2011, 10:00 a.m.–3:00 p.m.
Where: Indiana Convention Center, Indianapolis
Mark your calendar for the annual ARMO Long-Range Planning (LRP) meeting, Wednesday March 16, 2011, in Indianapolis. This year’s LRP is being held in conjunction with the Hotrod & Restoration Show. Since so many ARMO members already attend this event, we are hoping to see a strong turnout for the LRP. The Convention Center location makes it convenient to most downtown hotels, and lunch will be provided. A meeting notice will be mailed and e-mailed to ARMO members shortly. Please R.S.V.P. to Gina Ledesma at firstname.lastname@example.org.
What: ARMO Education Seminars at the Hotrod and Restoration Show
When: Saturday, March 19, 2011. Session 1: 8:00 a.m.–9:00 a.m.; Session 2: 9:15 a.m.–10:15 a.m.
Where: Indiana Convention Center, Indianapolis
ARMO will once again host two seminars on Saturday, March 19, 2011, at the Hotrod and Restoration Show. Session 1 is “The Art of Selling” presented by Dick Dixon. Session 2 is a panel discussion on “Internet Marketing on a Budget.” The panelists are Erick Saltrick of Steele Rubber Products, Tyler Tanaka of Cie Studios and Robert Basha of Auction 123. ARMO Chairperson Laura Bergan of American Collector Car Insurance will moderate the discussion, which focuses on Internet marketing plans for small businesses. ARMO members may register for both sessions through the Hotrod & Restoration Show website or by RSVP to Gina Ledesma at email@example.com.
What: ARMO New Products Showcase
When: April 27–May 1, 2011
Where: Spring Carlisle, Carlisle, Pennsylvania
ARMO will once again host the ARMO New Products Showcase at Spring Carlisle. This event continues to be one of the premier benefits of ARMO membership.
More than 100,000 automotive hobbyists attend Spring Carlisle each year, and the ARMO Showcase Tent is located at the very center of the show in prime position, guaranteeing your products will be seen. This is a fantastic opportunity for ARMO-member companies to put their new products in front of one of the largest gatherings of restoration enthusiasts in the country each year. But the product exposure does not stop at Spring Carlisle. ARMO has each product professionally photographed during the event. The photos and descriptions are then uploaded to SEMA eNews and the ARMO website on sema.org, where they are available for viewing 24/7. In addition, the photos are displayed in a looping video in the ARMO booth during the SEMA Show in Las Vegas. Participation is open to all ARMO-member companies, and it’s FREE!
Look for online registration to begin very shortly through the ARMO website at www.sema.org/armo, and be sure to take advantage of this opportunity.
Are you on Facebook, LinkedIn or Twitter? ARMO Is!
Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.
ARMO Column in SEMA Member News
Read ARMO's column featured in the January/February issue of SEMA Member News.
Visit HRIA's website
HRIA Releases Education & Training Day Workshop Schedule
Education & Training Day
Presented by the Hot Rod Industry Alliance, a SEMA Council
Thursday, March 17, 2011, 8:00 a.m.–6:30 p.m.
Hotrod & Restoration Trade Show
Indiana Convention Center, Indianapolis
Ever wonder how to use baking soda for car restoration? Find out how at the HRIA Education and Training Day. Many of the industry’s best and most influential manufacturers offer workshops on installations, new products, marketing, selling techniques and tips for running your business. With 40 seminars, this daylong event supports HRIA’s mission to offer quality educational programs benefiting all aspects of our members' businesses.
To see a complete list of the sessions offered, click here.
Not only does this event provide an unparalleled educational experience, but it allows attendees the opportunity to network and build relationships with industry leaders and peers.
“The seminars are of immense value to the presenters and attendees as a terrific opportunity to exchange real-world useful information. The one-on-one face time is a super bonus to the event,” says Brent VanDervort of Fatman Fabrications.
The workshops are free on a first-come, first-served basis, so make sure you register and get there early—rooms do fill up fast!
The Hotrod & Restoration Trade Show is produced exclusively for the hot-rod, street-rod, musclecar and restoration markets. To register or for more information, call 800/576-8788 or visit www.hotrodshow.com.
Interested parties can register here. Registration deadline is February 22, 2011.
Have You Registered a Patent or Trademark? Your Competition Has.
Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.Are you on Facebook, LinkedIn or Twitter? HRIA is!
To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.
With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (firstname.lastname@example.org).
Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.
HRIA Column in SEMA Member News
Visit LTAA's website.
New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.
Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.
Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.
Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!Are you on Facebook, LinkedIn or Twitter? LTAA Is!
Be sure to follow LTAA on all of your favorite social networking sites.
To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.
LTAA Column in SEMA Member News
Visit MPMC's website.
MPMC Media Trade Conference Another Success Story!
After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.
“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”
A photo gallery of the event can be found here.
Are you on Facebook, LinkedIn or Twitter? MPMC Is!
Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.
Take a Friend to a Race Fan Page
The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!
MPMC Column in SEMA Member News
Read MPMC's column featured in the January/February issue of SEMA Member News.
For information about MPMC, contact Jim Skelly.
Visit MRC's website.
MRC Partners with TeleNotes
The Manufacturers' Rep Council has partnered with TeleNotes to provide another exciting council member benefit. TeleNotes will help you capture and utilize business data to drive sales. With almost 10 years of national sales experience, TeleNotes can help your company achieve revenue growth through more effective and productive sales teams, and consistently improve your productivity by 20%–40%. Through this partnership, TeleNotes offers their services to MRC members at an exclusive, discounted rate. For more details, contact Staci Bostock, SEMA council manager, at email@example.com or directly 909/978-6693.
Are you on Facebook, LinkedIn or Twitter? MRC is!
Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.MRC Column in SEMA Member News
Read MRC's column featured in the January/February issue of SEMA Member News.
Visit PRO's website.
Think Outside the Shop: Training to Boost Sales and Profits
“One of the main reasons for going to TSTC is to bring together the installer and manufacturer to learn proper installation of their products and the way they are designed to work; not only to become proficient at installing, but to also understand the benefits their product brings to your customer. The more qualified installers there are, the stronger presence the aftermarket will have in the consumers’ mind, knowing there are qualified people to install these products, as well as manufacturers that have quality products to sell. This program benefits everyone if we work as a team (of PRO).”
—Raymond Ott, Auto Trim Cleveland, Cleveland, Ohio
- Looking for new business opportunities?
- Want to expand your product lines?
- Interested in receiving hands-on training?
- Keen on learning new sales techniques and strategies?
- Want to network with leading manufacturers, installers and restylers?
If the answer is “yes,” then make plans now to attend the second annual Technical Skills & Training Conference, March 28, 2011, at WyoTech Blairsville in Blairsville, Pennsylvania.
Restylers: Help Shape the Industry’s Future
On March 29, 2011, the Professional Restylers Organization (PRO) will host its Long-Range Planning meeting (LRP) at Wyotech Blairsville in Blairsville, Pennsylvania. The LRP serves as a critical council function and helps to determine the group’s agenda over the next 12 to 24 months. As PRO looks to the future to assesses how it can best represent the restyling segment of the specialty-equipment industry, it becomes increasingly evident that participation will be a fundamental building block.
The industry is evolving and whether it be technology, sales, technical training or networking, the challenges and opportunities your business faces on a daily basis is not unique. As a collective body, we become more in tune and better suited to move forward and prosper. This starts with your input and will continue through PRO’s effort.
The LRP will take place the day following PRO’s second-annual Technical Skills & Training Conference. This must-attend event delivers tremendous value for attendees by offering premier hands-on training and networking opportunities. This year’s conference will also feature a dedicated session on "Sales Training." The panel discussion will feature industry insight from Jon Titman of Automotive Essentials and a dealership representative. The panel will be moderated by PRO Chairman Karl Stearns and focus on best practices for maximizing sales and building dealer relationships.
Get Involved. To participate in the PRO LRP and TSTC event, visit www.sema.org/tstc.
Twelve PRO-Member Manufacturers to Present Training Workshops at TSTC 2011
The second annual Technical Skills & Training Conference, sponsored by SEMA’s Professional Restylers Organization (PRO), will feature a dozen PRO-member accessory manufacturers presenting hands-on training in a wide range of product categories. The conference, open to PRO members as well as nonmembers, is slated for Monday, March 28, at Wyotech Blairsville in Blairsville, Pennsylvania. During the all-day event, manufacturers will deliver practical information and training aimed at sharpening installation and business skills. Product categories run the gamut from sunroofs, leather interiors, towing equipment and spray-on bedliners to paint protection film, wraps, graphics, mobile electronics and stainless steel accessories.
The manufacturer roster includes Artlux, Cequent Performance Products, Classic Design Concepts, Eagle Enterprises, Innovative Creations, Katzkin Leather, Restylers’ Choice, Roadwire, Rosen Entertainment, Signature Automotive Products, 3M and Webasto Product North America. Each week, for the next six weeks, two participating manufactuers will be highlighted briefly in SEMA eNews, beginning with Artlux and Signature Automotive.
As a manufacturer of spray-on bedliners, Artlux offers restylers and accessory specialists the opportunity to diversify their business and differentiate themselves from their competitors by creating a “business within a business” that will help generate a new revenue stream and bring them one step closer to being a one-stop shop. During its training session, “Spray-on Bedliners 101,” Artlux experts will share their experience and knowledge of the business by demonstrating different types of equipment, explaining solvent-based and solid chemicals, sharing the best techniques for prepping and spraying, as well as presenting the profitability of adding spray-on liners to a shop’s current product mix.
Signature Automotive Products, formerly Inalfa Sunroofs, is a manufacturer and distributor of aftermarket roof systems. The Signature line of inbuilt sunroofs includes four models that feature different glass and overall dimensions for applications ranging from sporty compacts to flat-roofed SUVs and trucks. The sunroofs incorporate the Mark Optimum OE mechanism developed by Tier One supplier Inalfa Roof Systems. Other recent enhancements include upgrades to the side rails, interior mounting frame, water channels, electronics and the external trim ring and, for the Signature 845 sunroof, curved side rails and other components designed specifically for ease of installation in sloped-roof vehicles. Signature’s trainers and technical experts will provide step-by-step training in the installation of its sunroofs, including cutting the vehicle roof, installation of the sunroof module, electronic hook-up and headliner wrapping.
For more information on the Technical Skills & Training Conference, including the attendee registration form, go to www.sema.org/tstc.
PRO Releases Preliminary List of Speakers
On March 28, 2011, the Professional Restylers Organization (PRO) will host the second annual Technical Skills & Training Conference at Wyotech Blairsville in Blairsville, Pennsylvania. Every restyling, auto trim and accessories business needs tools to get the job done right—not just tools of the trade, but also resources to sharpen installation and business skills. That’s why PRO has teamed up with WyoTech Blairsville to deliver:
• Installation Workshops
• Hands-on Training
• Product Knowledge
• Sales-Training Seminar
Leading the way will be:
1. Artlux: Artlux is a vertically integrated chemical company that conducts research and development, manufactures and distributes TOFF spray-on bedliners and equipment all over the world. By owning every part of the process, Artlux prides itself in making high-quality protective coating systems while maintaining a green standard.
2. Cequent Performance Group: Cequent, a TriMas company, is an operating group that is a leading designer, manufacturer and marketer of a broad range of accessories for light trucks, sport/utility vehicles, recreation vehicles, passenger cars and trailers of all types.
3. Classic Design Concepts: Since 1990, Classic Design Concepts has been an innovator in the design and manufacturing of quality systematic restyling components. Using OE-certified materials and manufacturing procedures that meet or exceed OE standards, CDC’s classic restyling designs offer factory fit and finish, with one-of-a-kind appeal.
4. Innovative Creations Inc.: For the past 20 years, Innovative Creations Inc. (ICI) has been manufacturing high-quality automotive accessories. When you purchase an ICI product, not only are you getting the best product money can buy, but you're also getting the service and support you need and expect from a leader in the automotive industry.
5. Katzkin Leather: The quality of Katzkin interiors rivals the look, feel and durability of even the finest interiors offered by auto manufacturers. Superior craftsmanship, world-class engineering and extraordinary design capabilities have made Katzkin a world leader in automotive interiors. Exercise your freedom of choice.
6. Restylers Choice: Offers an industry-leading distributor of pinstripes, vinyl graphics, spoilers, chrome accessories, clear bras, rear-window graphics and vehicle wraps geared to the professional restyler. The company is also a growing manufacturer with several brands of rear-window graphics, spoilers, vinyl graphics kits and chrome accessories.
7. Roadwire: Roadwire innovated the aftermarket leather interior industry and has become one of the world’s leading providers of OEM leather interiors and OEM-styled and custom aftermarket leather-trimmed interiors. Continuously recognized as innovators in design and craftsmanship, Roadwire is a proud member of SEMA and PRO.
8. Rosen Entertainment: Rosen offers in-dash navigation systems, DVD headrest and overhead systems.
9. 3M: 3M offers Scotchgard and Venture Shield paint-protection films, automotive window films and a headlight lens restoration system.
10. Webasto Product North America: Webasto has been family-owned since its foundation in 1901. The company has been supplying the automotive industry for more than 75 years. Today, it is split into the divisions Convertible, Roof & Body and Global Comfort Solutions for heating and air-conditioning systems.
Come for the training, stay for the PRO open meeting and the hosted networking reception. PRO Members: $25 for first attendee per company; $15 for each additional attendee: Non-members: $50 for first attendee per company; $30 for each additional attendee. Fee includes all workshop sessions, hands-on training, a continental breakfast and the networking reception.
Space is limited so register today!
Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?
What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!
The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.
Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.
Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at firstname.lastname@example.org or email@example.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.
NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at firstname.lastname@example.org. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.
Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at email@example.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.
ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at firstname.lastname@example.org. The purpose of this group is to promote industry standards and to improve the perception of aftermarket installations throughout the restyling industry. ProPledge offers dealers a warranty program and is committed to delivering quality products and services.
There are so many other things the council leadership does throughout the year. You are the expert at what your business needs, and this council wants to deliver. Feel free to get in touch with us or come to one of our PRO events. Our hope is that if you haven’t been a part of PRO yet, you will be in 2010 and beyond.
Are you on Facebook, LinkedIn or Twitter? PRO Is!
Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.
PRO Column in SEMA Member News
Read PRO's column featured in the January/February issue of SEMA Member News.
Visit SBN's website.
SEMA Businesswomen’s Network Debuts Speed Networking Event Video
The SEMA Businesswomen’s Network (SBN) has released its 2010 Speed Networking Breakfast, Powered by SBN event video. If you attended this sold-out event—or even if you missed it—you must check out the video so you can plan ahead to attend this year’s event.
While the SBN Speed Networking Breakfast is not exclusively for women, it clearly focuses on recognizing women who significantly contribute to the aftermarket and performance industries.
With special thanks to James and Melissa Lawrence of PowerTV, who covered this event, we are able to share the highlights with our members. Captured on video are glimpses of the event, which includes an exclusive interview with SBN's 2010 Woman of the Year Award recipient Kellie Colf of Aftermarketer Club Inc., and Zan Martin of Martin & Company Advertising. Both discuss the significance of each award.
Also accepting an SBN Award was Wade Kawasaki of Exports International, who was awarded the 2010 Athena Award for his support of women in the automotive aftermarket industry. And presenting the Mentor of the Year Award to a deserving John Menzler of Comp Performance Group was Joe St. Lawrence of RTM Productions Inc.—Titanium Sponsor of the event.
SBN’s annual breakfast event held during SEMA Show week is a great opportunity to network, learn and forge new relationships with others who share the same goals and interests of growing the automotive aftermarket industry and promoting the success of all.
Check out the following links to view video and photos from the 2010 SBN Annual Speed Networking Breakfast:
The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.
And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?
Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!
Don’t Be Out of the Loop—Stay in Touch
The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.
On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!
Discover the SEMA Mentoring Program—Powered by the SBN
“I’ll get by with a little help from my friends…” - Joe Cocker
Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.
“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.
Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.
Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.
So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.
Visit the SEMA Mentoring Program now.
Are you on Facebook, LinkedIn or Twitter? SBN is!
Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.
SBN Column in SEMA Member News
Read SBN's column featured in the January/February issue of SEMA Member News.
For information about SBN, contact Angela Lee.
Visit SPC's website.
Participate in the automotive aftermarket at a whole new level by joining the SPC.
The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.
Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.
This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman
Are you on Facebook, LinkedIn or Twitter? SPC is!
Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.
SPC Column in SEMA Member News
Read SPC's column featured in the January/February issue of SEMA Member News.
For information about SPC, contact Angela Lee.
Visit WTC's website
Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?
What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!
The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.
Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.
Science and Technology Task Force
Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at email@example.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.
Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at firstname.lastname@example.org. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.
Communication and Marketing Task Force
Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at email@example.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.
SEMA Show Task Force
David Insull (American Tire Distributors) chairs this group and can be reached at firstname.lastname@example.org. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.
There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.
Are you on Facebook, LinkedIn or Twitter? WTC is!
Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.
WTC Column in SEMA Member News
Visit YEN's website
SEMA Loan Forgiveness Program
Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.
“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”
Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”
The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.
Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.
YEN Member of the Month Spotlight
Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.
Are you on Facebook, LinkedIn or Twitter? YEN is!
Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.
YEN Column in SEMA Member News
Read YEN's column featured in the January/February issue of SEMA Member News.
For information about YEN, contact Angela Lee.
Photo Courtesy Source Interlink Media Archives
At left is actor Martin Sheen, next to him is Pete Chapouris, and behind them is Chapouris’ trend-setting ’34 Ford three-window coupe. The trio was captured during the filming of The California Kid, an ABC television movie of the week starring Sheen and Vic Morrow. Brollier and Hot Rod magazine staffer Gray Baskerville were on the set to catch some of the action for a story to appear in the magazine’s October issue.
It’s only fitting that Baskerville was the one doing the story. He had, a year or so earlier, caught wind of Chapouris’ hot rod under construction and turned the buildup into a series of articles for Rod & Custom magazine. At the same time, Baskerville chronicled another ’34 coupe project, this one by Jim “Jake” Jacobs. Both cars were remarkable for their time in that they weren’t of their time—they were traditional hot rods, throw-backs to the top-chopping, louver-punching trends of the ’50s when doing such a thing wasn’t yet cool.
Baskerville knew cool, though, and his articles culminated in a special “Chopped Top Issue” of Rod & Custom in November 1973, with the two hammered coupes gracing the cover. Countless rodders were influenced by this issue, and it also caught the eye of Howie Horowitz, producer of the “Batman” TV series, who was looking for a special car to feature in his upcoming TV movie. He wanted Chapouris’ flamed Ford, and that’s how this trio wound up on Aqua Dulce Road in the Soledad Canyon area north of Los Angeles on this June day.
Sheen would go on to make a name for himself as an actor; Chapouris would do the same in the rodding world. After Baskerville introduced them, Chapouris and Jacobs formed Pete & Jake’s, originally a hot-rod repair business that grew into a manufacturer of rodding parts. The pair sold their business in 1987, and Chapouris worked for SEMA for a few years before returning to the rod-building business. In 1995, he opened the Pete Chapouris Group, also known as PC3g, which was later reborn as the new SO-CAL Speed Shop (with the blessings and help from original founder Alex Xydias).
Along the way Chapouris has built, or had a hand in building, a number of notable rods, including the Eliminator coupe and two “HogZZilla” custom motorcycles for ZZ Top’s Billy Gibbons. He was also involved in the restoration of several historic hot rods for Bruce Meyer, including the Doane Spencer roadster, Pierson Brothers coupe and Xydias’ original SO-CAL Speed Shop belly tank lakester.
The Kid lives, too. It moved to Missouri when Jerry Slover bought the Pete & Jake’s rod parts business from Chapouris and Jacobs.
Shows & Events
- Every restyling, auto trim and accessory business needs tools to get the job done right. Not just tools of the trade, but resources to sharpen installation and business skills, too. That’s why the Professional Restylers Organization (PRO), a
SEMA council, teamed up with WyoTech Blairsville to deliver the Technical Skills and Training Conference.
Display vehicles at the SEMA Show serve as eye candy for visitors and cool canvases for custom crafters. Whether being outfitted for work, play or somewhere in between, display vehicles are an effective and vivid way to showcase the functionality and style of the specialty-equipment market.
Relive the SEMA Show one display vehicle at a time through the vehicle photo gallery located at enjoythedrive.com. Highlighted this week is Subaru and its collection of Imprezas that made the trip to Vegas for the annual Show. There are more than 2,000 vehicle photos available on the site, and each photo is available for download.
- Following are dates and locations for several upcoming SEMA-sponsored shows, webinars and activities. Click on an item for more details.
- 2012 Scion IQ Measuring Session: March 15, 2011, 9:00 a.m.–4:00 p.m., SEMA Headquarters, Diamond Bar, California
- SEMA Hall of Fame Nominations Deadline, March 16, 2011
- SEMA Webinar: "Local Search: Free & Low-Cost Strategies to Get New Customers from the Web," March 17, 2011, 10:00 a.m.–11:00 a.m.
- Hotrod & Restoration Show, March 17–19, 2011, Indiana Convention Center, Indianapolis
- 2012 Fiat 500 Measuring Session: March 23, 2011, 8:30 a.m.–3:30 p.m., QEK, Auburn Hills, Michigan
- Technical Skills & Training Conference, March 28, 2011, Blairsville, Pennsylvania
- SEMA Webinar: "Industry Trends: How Accessories Influence New Car Sales," March 31, 2011, 10:00 a.m.–11:00 a.m.
- SEMA Memorial Scholarship Fund Application Deadline, April 1, 2011
- Automotive Restoration Market Organization (ARMO) New Product Showcase, April 27–May 1, 2011, Carlisle, Pennsylvania
- SEMA Exhibitor Summit, May 2–4, 2011, Las Vegas
- Light Truck Accessory Alliance (LTAA) New Products Showcase, August 4–7, 2011, Carlisle, Pennsylvania
- SEMA CIAPE China Business Development Conference, September 7–10, 2011, Beijing, China
- 2011 SEMA Show: Tuesday–Friday, November 1–4, 2011, Las Vegas Convention Center, Las Vegas
For association-related travel, contact Manya Petropaki (email@example.com) at Travel Store USA, 949/930-9268.
Hot Links To Cool Sites
SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to firstname.lastname@example.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail.
- Edelbrock Foundry Services
- Street & Performance Inc.
- Street Vizions
- PaceSetter Performance Products
- Whole Hog Technologies
SEMA-member companies have posted several new listings for job opportunities (view all here). Working for a SEMA-member company has many advantages. In addition to working for a company that supports and contributes to the success of the overall industry, being employed by a SEMA-member company enables employees to participate in webinars, access free market research, join SEMA committees and more.
The newest classified listings posted under Positions Available include:
- Sales and Marketing Specialist
- Auto Parts Counter – Part Time
- Manufacturing Engineer
- Outside Sales
- Product Development and R&D Fabricator
SEMA members: Have a job opening that you need filled? Members are invited to post classified ads on www.sema.org/classifieds free of charge. Categories available are: Positions Available, Positions Wanted, Rep Opportunities, WD Opportunities, For Sale, Items Wanted, Business Opportunities and Internships. Visit the SEMA Classifieds site for details.