SEMA eNews Vol. 14, No. 40, October 6, 2011

Learn How to Use Local Restylers Effectively

 

  dealer day
  Dealer Day is a one-day program specifically designed to teach car dealers best practices for integrating accessories at dealerships for increased revenue.

For many franchised dealers, the prospect of operating an accessory program can appear to be a daunting and challenging undertaking. Concerns over liability, resources, fluctuating trends, inflated costs and obsolete inventory creates a level of uncertainty that can thwart a proven revenue stream. In many instances, a dealer will dabble in accessories by equipping a stock vehicle from time to time or by responding to a customer’s request to personalize their car or truck. This approach yields mixed results and may be perceived as “more of a hassle than it’s worth.” The potential of accessories and the positive impact on operations cannot truly be measured within these parameters. Yet, questions over implementation and execution persist, resulting in a negative opportunity cost at a time when every dollar added to the bottom line and every unit sold is critical. So, what can dealers do?

Dealer Day 2011, to be held Wednesday, November 2, in the Las Vegas Convention Center at the SEMA Show, will help dealers take the guesswork out of the equation. In the panel discussion, “How to Partner With the Right Accessories Installer,” attendees will get an insider’s perspective from a professional restyler, industry-leading manufacturer and an actual dealer on how to best identify and utilize local installers. Partnering with a true professional who protects your business, understands the market and assures the highest customer satisfaction is an unparalleled and necessary resource. A restyler with the training and experience acts much like a consultant in that he or she can assist in vehicle design, marketing, program processes and inventory management—all the while reducing a dealer’s fixed expenses and time.

This informative session will feature veteran panelists Bill North, Classic Design Concepts; Joey Johnston, Tops and Trends; and Ron Leslie, Katzkin Leather. The panel will share various perspectives on how dealers can identify professional restylers and how to make the most of this relationship.

Dealer Day is a one-day program specifically designed to teach car dealers best practices for integrating accessories at dealerships for increased revenue.

Make sure you partner with the right accessories installer—review a detailed event agenda or register at Dealer Day Registration. See you in Vegas!

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