SEMA eNews Vol. 14, No. 30, July 28, 2011

Unlock the Secrets of Google Analytics

 

  khademi
  Courtney Khademi

You’re investing a lot of time and resources into your online marketing efforts. You’ve got landing pages, keywords, videos, social networking and online ads. But at the end of the day, are you hitting your goals? How much of your efforts are translating into conversions and ultimately sales? Are you using the best possible data?

Join Google staffer Courtney Khademi for a SEMA Education Institute (SEI) webinar Thursday, August 4, at 10:00 a.m. (PDT), as she does a walk-through of Google Analytics—a powerful and free tool that can give you insight into your web traffic and evaluate your marketing effectiveness. During this session, Khademi will explain the key features of Google Analytics and how to use them to write better-targeted ads, strengthen your marketing initiatives and create higher-converting websites.

Since joining Google, Khademi’s work has focused on partnering with Google’s clients on the strategic development of their online advertising. She specializes in Google Analytics and its application to search engine optimization and display marketing.

Metrics are essential to the success of your company’s online efforts. Don’t miss this incredible opportunity to learn directly from Google about the effective use of their free analytics tool. Join SEI and Google, Thursday, August 4, at 10:00 a.m. (PDT) for this informative webinar.

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Members: Click here for more information and to register.

Non-Members: Click here for more information and to register.