SEMA eNews Vol. 14, No. 30, July 28, 2011

Promote Your Booth With Pre-Show Advertising

  Cover of the SEMA Show Daily

Pre-show publications, including the SEMA Show Daily, provide the ideal opportunity for exhibitors to advertise new products, project vehicles and special events and activities.

Promotion is sometimes overlooked in pre-Show planning because the emphasis is on developing new products, building project vehicles and finishing booth displays. However, once the doors to the SEMA Show open, companies that invest in promotion typically experience increases in traffic, which translate into more leads and more connections with key decision makers.

One way to generate buzz for your new products and services is by using paid advertising and sponsorship packages to further elevate your company's profile at the Show, generating both traffic to your booth and getting buyers focused on your products.

There are packages and programs designed to fit every budget, including advertising in SEMA News, the SEMA Show Daily, the Show Directory and the Pocket Guide.

For complete details, including special discounts, contact Joe Sebergandio at Motor Media, 818/248-4449 or e-mail Joe at sales@motormediainc.com.

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