SEMA eNews Vol. 14, No. 22, June 2, 2011

Best Practices for E-mail Marketing

  kelly
  Michael Kelly

E-mail gives you the opportunity to reach a large, targeted group of customers and prospects at a relatively low cost. It delivers the highest ROI of all direct marketing channels. When done right, e-mail can be an extremely effective marketing tool. When done wrong, it can be detrimental to your company and brand.

Join Michael Kellly of ClickMail Marketing on Thursday, June 9, at 10:00 a.m. (PDT) for a SEMA Education Institute webinar as he discusses e-mail best practices. Kelly brings more than 20 years of experience in the telecommunications and messaging industries and is one of the founders of ClickMail. During this session Michael will discuss:

  • Developing your e-mail goals and strategy
  • Tips on how to increase response rates and click-through rates
  • E-mail design and functionality
  • How to reduce unsubscribe requests
  • Measuring e-mail campaign performance

Attendees will also receive a complimentary copy of "The E-mail Marketing Cheat Sheet," a useful reference guide for future campaigns.

Learn how to develop and execute highly effective e-mail campaigns that will help your company’s message break through the clutter. Join Kelly for this instructive webinar on Thursday, June 9, at 10:00 a.m. (PDT).

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.

Members, click here for more information and to register.

Non-members, click here for more information and to register.