SEMA eNews Vol. 14, No. 9, March 3, 2011

Meet One-on-One With Buyers in the Chinese Market

  china
  The SEMA CIAPE China Business Development Conference enables SEMA manufacturers to meet one-on-one with qualified Chinese buyers.

SUVs are the fastest-growing segment in China In 2010, accounting for 14% of the passenger-vehicle market, and are expected to grow to 16% by 2015.

“The luxury car and SUV segments are gaining share in recent years, especially from 2008,” Jenny Gu, a senior analyst with J.D. Power & Associates in Shanghai, told SEMA. “One major reason is that the percentage of second-time buyers is increasing, and their first choice is an SUV or a luxury car.”

In addition to locally produced SUVs from all of the world’s top brands, 51.7% of all imports during the first eight months of 2010 are SUVs based on new-vehicle registration data, noted a recent Fourin China Automotive Intelligence Report. Leverage this market by participating in a creative, new low-cost program—the SEMA China International Auto Parts Expo (CIAPE) and China Business Development Conference.

Taking place in Beijing, September 7–10, SEMA manufacturers will participate in one-on-one meetings with qualified Chinese buyers. More information is available at www.sema.org/china or by contacting Linda Spencer at lindas@sema.org.