SEMA eNews Vol. 14, No. 7, February 17, 2011

SEMA Council & Committee News: PRO to Host Long-Range Planning Meeting at Wyotech Blairsville on March 29

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Restylers: Help Shape the Industry’s Future

On March 29, 2011, the Professional Restylers Organization (PRO) will host its Long-Range Planning meeting (LRP) at Wyotech Blairsville in Blairsville, Pennsylvania. The LRP serves as a critical council function and helps to determine the group’s agenda over the next 12 to 24 months. As PRO looks to the future to assesses how it can best represent the restyling segment of the specialty-equipment industry, it becomes increasingly evident that participation will be a fundamental building block.

The industry is evolving and whether it be technology, sales, technical training or networking, the challenges and opportunities your business faces on a daily basis is not unique. As a collective body, we become more in tune and better suited to move forward and prosper. This starts with your input and will continue through PRO’s effort.

The LRP will take place the day following PRO’s second-annual Technical Skills & Training Conference. This must-attend event delivers tremendous value for attendees by offering premier hands-on training and networking opportunities. This year’s conference will also feature a dedicated session on "Sales Training." The panel discussion will feature industry insight from Jon Titman of Automotive Essentials and a dealership representative. The panel will be moderated by PRO Chairman Karl Stearns and focus on best practices for maximizing sales and building dealer relationships.

Get Involved. To participate in the PRO LRP and TSTC event, visit www.sema.org/tstc.

Twelve PRO-Member Manufacturers to Present Training Workshops at TSTC 2011

The second annual Technical Skills & Training Conference, sponsored by SEMA’s Professional Restylers Organization (PRO), will feature a dozen PRO-member accessory manufacturers presenting hands-on training in a wide range of product categories. The conference, open to PRO members as well as nonmembers, is slated for Monday, March 28, at Wyotech Blairsville in Blairsville, Pennsylvania. During the all-day event, manufacturers will deliver practical information and training aimed at sharpening installation and business skills. Product categories run the gamut from sunroofs, leather interiors, towing equipment and spray-on bedliners to paint protection film, wraps, graphics, mobile electronics and stainless steel accessories.

The manufacturer roster includes Artlux, Cequent Performance Products, Classic Design Concepts, Eagle Enterprises, Innovative Creations, Katzkin Leather, Restylers’ Choice, Roadwire, Rosen Entertainment, Signature Automotive Products, 3M and Webasto Product North America. Each week, for the next six weeks, two participating manufactuers will be highlighted briefly in SEMA eNews, beginning with Artlux and Signature Automotive.

As a manufacturer of spray-on bedliners, Artlux offers restylers and accessory specialists the opportunity to diversify their business and differentiate themselves from their competitors by creating a “business within a business” that will help generate a new revenue stream and bring them one step closer to being a one-stop shop. During its training session, “Spray-on Bedliners 101,” Artlux experts will share their experience and knowledge of the business by demonstrating different types of equipment, explaining solvent-based and solid chemicals, sharing the best techniques for prepping and spraying, as well as presenting the profitability of adding spray-on liners to a shop’s current product mix.

Signature Automotive Products, formerly Inalfa Sunroofs, is a manufacturer and distributor of aftermarket roof systems. The Signature line of inbuilt sunroofs includes four models that feature different glass and overall dimensions for applications ranging from sporty compacts to flat-roofed SUVs and trucks. The sunroofs incorporate the Mark Optimum OE mechanism developed by Tier One supplier Inalfa Roof Systems. Other recent enhancements include upgrades to the side rails, interior mounting frame, water channels, electronics and the external trim ring and, for the Signature 845 sunroof, curved side rails and other components designed specifically for ease of installation in sloped-roof vehicles. Signature’s trainers and technical experts will provide step-by-step training in the installation of its sunroofs, including cutting the vehicle roof, installation of the sunroof module, electronic hook-up and headliner wrapping.

For more information on the Technical Skills & Training Conference, including the attendee registration form, go to www.sema.org/tstc.

PRO Releases Preliminary List of Speakers

On March 28, 2011, the Professional Restylers Organization (PRO) will host the second annual Technical Skills & Training Conference at Wyotech Blairsville in Blairsville, Pennsylvania. Every restyling, auto trim and accessories business needs tools to get the job done right—not just tools of the trade, but also resources to sharpen installation and business skills. That’s why PRO has teamed up with WyoTech Blairsville to deliver:

• Installation Workshops
• Hands-on Training
• Product Knowledge
• Sales-Training Seminar
• Networking

Leading the way will be:

1. Artlux, TOFF Sprayed-on Bedliners: Artlux is a vertically integrated chemical company that conducts research and development, manufactures and distributes TOFF all over the world. By owning every part of the process, Artlux prides itself in making high-quality protective coating systems while maintaining a green standard.
2. Classic Design Concepts: Since 1990, Classic Design Concepts has been an innovator in the design and manufacturing of quality systematic restyling components. Using OE-certified materials and manufacturing procedures that meet or exceed OE standards, CDC’s classic restyling designs offer factory fit and finish, with one-of-a-kind appeal.
3. Cequent Performance Products: Cequent, a TriMas company, is an operating group that is a leading designer, manufacturer and marketer of a broad range of accessories for light trucks, sport/utility vehicles, recreation vehicles, passenger cars and trailers of all types.
4. Eagle Enterprises: Founded in 1993, Eagle Enterprises Inc. is the “classic business success story.” The company's core business has centered around the design and manufacturing of graphics in various market sectors and represents a diverse product line ranging from decals to roll stripes and numerous other products.
5. Innovative Creations Inc.: For the past 20 years, Innovative Creations Inc. (ICI) has been manufacturing high-quality automotive accessories. When you purchase an ICI product, not only are you getting the best product money can buy, but you're also getting the service and support you need and expect from a leader in the automotive industry.
6. Katzkin Leather: The quality of Katzkin interiors rivals the look, feel and durability of even the finest interiors offered by auto manufacturers. Superior craftsmanship, world-class engineering and extraordinary design capabilities have made Katzkin a world leader in automotive interiors. Exercise your freedom of choice.
7. Restylers Choice: Offers an industry-leading distributor of pinstripes, vinyl graphics, spoilers, chrome accessories, clear bras, rear-window graphics and vehicle wraps geared to the professional restyler. The company is also a growing manufacturer with several brands of rear-window graphics, spoilers, vinyl graphics kits and chrome accessories.
8. Roadwire: Roadwire innovated the aftermarket leather interior industry and has become one of the world’s leading providers of OEM leather interiors and OEM-styled and custom aftermarket leather-trimmed interiors. Continuously recognized as innovators in design and craftsmanship, Roadwire is a proud member of SEMA and PRO.
9. Signature Automotive Products LLC: Signature is widely recognized as an expert in sunroofs and open-air systems delivered and installed globally. Capitalizing on the synergy of its OEM heritage as an innovative leader in sunroof design, engineering and service, Signature Automotive strives every day to provide the best products and services to its aftermarket customers.
10. Webasto: Webasto has been family-owned since its foundation in 1901. The company has been supplying the automotive industry for more than 75 years. Today, it is split into the divisions Convertible, Roof & Body and Global Comfort Solutions for heating and air-conditioning systems.

Register Today!

Have you ever wondered how to get more involved in the SEMA Professional Restylers Organization (PRO) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their PRO efforts, and for that we say, “thank you,” to those companies!

The leaders of the PRO gathered earlier this year in Lima, Ohio, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the PRO-member companies. The past 18 months have been extremely challenging for all of our companies, and the council is dedicated to utilizing SEMA’s resources to further benefit each PRO member.

Guiding the group’s effort was the council’s mission statement to “address the challenges facing the restyling segment of the automotive aftermarket and to develop effective strategies for dealing with industry-specific issues.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Education Task Force
Brian Champa (Check Corporation) and Bill North (Webasto Product North America) co-chair this task force and can be reached at bchampa@checkcorp.com or bill.north@webasto-us.com. The education task force is charged with developing successful programs for members to enhance their businesses. The Technical Skills & Training Conference (TSTC) recently launched, and the group is tasked with expanding the number of events each year to ensure that training and education become primary drivers for our industry.

NovemberFest Task Force
Mike Stanifer (Innovative Creations Inc.) chairs this group and can be reached at mike@icionline.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making PRO’s awards reception the place to be and offering a fun forum to bring passionate members with common interests together.

Membership Task Force
Joey Johnston (Tops & Trends) chairs this group and can be reached at joey@topsandtrends.com. The success of any council or initiative is dependent upon its members. This task force focuses on growth, promotion and retention. It is important that we mentor new members on council activities, events, meetings and benefits.

ProPledge Task Force
David Stringer (Insignia Group) chairs this group and can be reached at dstringer@insigniagroup.com. The purpose of this group is to promote industry standards and to improve the perception of aftermarket installations throughout the restyling industry. ProPledge offers dealers a warranty program and is committed to delivering quality products and services.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs, and this council wants to deliver. Feel free to get in touch with us or come to one of our PRO events. Our hope is that if you haven’t been a part of PRO yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? PRO Is!

Be sure to follow PRO on all of your favorite social networking sites. To find these sites, go to www.sema.org/pro and use the links in the top right-hand corner.

PRO Column in SEMA Member News

Read PRO's column featured in the January/February issue of SEMA Member News.

For information about PRO, contact Zane Clark or call 909/978-6696.


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Upcoming ARMO Events—Save Those Dates!

What: ARMO Long-Range Planning Meeting
When: Wednesday, March 16, 2011, 10:00 a.m.–3:00 p.m.
Where: Indiana Convention Center, Indianapolis

Mark your calendar for the annual ARMO Long-Range Planning (LRP) meeting, Wednesday March 16, 2011, in Indianapolis. This year’s LRP is being held in conjunction with the Hotrod & Restoration Show. Since so many ARMO members already attend this event, we are hoping to see a strong turnout for the LRP. The Convention Center location makes it convenient to most downtown hotels, and lunch will be provided. A meeting notice will be mailed and e-mailed to ARMO members shortly. Please R.S.V.P. to Gina Ledesma at ginal@sema.org.

What: ARMO Education Seminars at the Hotrod and Restoration Show
When: Saturday, March 19, 2011. Session 1: 8:00 a.m.–9:00 a.m.; Session 2: 9:15 a.m.–10:15 a.m.
Where: Indiana Convention Center, Indianapolis

ARMO will once again host two seminars on Saturday, March 19, 2011, at the Hotrod and Restoration Show. Session 1 is “The Art of Selling” presented by Dick Dixon. Session 2 is a panel discussion on “Internet Marketing on a Budget.” The panelists are Erick Saltrick of Steele Rubber Products, Tyler Tanaka of Cie Studios and Robert Basha of Auction 123. ARMO Chairperson Laura Bergan of American Collector Car Insurance will moderate the discussion, which focuses on Internet marketing plans for small businesses. ARMO members may register for both sessions through the Hotrod & Restoration Show website or by RSVP to Gina Ledesma at ginal@sema.org.

What: ARMO New Products Showcase
When: April 27–May 1, 2011
Where: Spring Carlisle, Carlisle, Pennsylvania

ARMO will once again host the ARMO New Products Showcase at Spring Carlisle. This event continues to be one of the premier benefits of ARMO membership.

More than 100,000 automotive hobbyists attend Spring Carlisle each year, and the ARMO Showcase Tent is located at the very center of the show in prime position, guaranteeing your products will be seen. This is a fantastic opportunity for ARMO-member companies to put their new products in front of one of the largest gatherings of restoration enthusiasts in the country each year. But the product exposure does not stop at Spring Carlisle. ARMO has each product professionally photographed during the event. The photos and descriptions are then uploaded to SEMA eNews and the ARMO website on sema.org, where they are available for viewing 24/7. In addition, the photos are displayed in a looping video in the ARMO booth during the SEMA Show in Las Vegas. Participation is open to all ARMO-member companies, and it’s FREE!

Look for online registration to begin very shortly through the ARMO website at www.sema.org/armo, and be sure to take advantage of this opportunity.

Are you on Facebook, LinkedIn or Twitter? ARMO Is!

Be sure to follow ARMO on all of your favorite social networking sites. To find these sites, go to www.sema.org/armo and use the links in the top right-hand corner.

ARMO Column in SEMA Member News

Read ARMO's column featured in the January/February issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.


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Save the Date: February 25, 2011; Location: Cobo Center – Detroit

HRIA will host its Annual Long-Range Planning meeting in conjunction with Championship Auto Shows Detroit Autorama, taking place February 25–27, 2011.

Enjoy this great show and participate in the one meeting that does the most to drive industry issues. HRIA will open its doors to any interested party who wants to make a difference. If you have a question, concern, idea or just want a better understanding of how the process works, get off the sidelines and join the cause! HRIA is here to serve your business and our industry but cannot do it without your help. To learn more and get involved, visit www.sema.org/hria or call Zane Clark at 909/978-6696.

HRIA Releases Education & Training Day Workshop Schedule

Education & Training Day
Presented by the Hot Rod Industry Alliance, a SEMA Council
Thursday, March 17, 2011, 8:00 a.m.–6:30 p.m.
Hotrod & Restoration Trade Show
Indiana Convention Center, Indianapolis

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Ever wonder how to use baking soda for car restoration? Find out how at the HRIA Education and Training Day. Many of the industry’s best and most influential manufacturers offer workshops on installations, new products, marketing, selling techniques and tips for running your business. With 40 seminars, this daylong event supports HRIA’s mission to offer quality educational programs benefiting all aspects of our members' businesses.

To see a complete list of the sessions offered, click here.

Not only does this event provide an unparalleled educational experience, but it allows attendees the opportunity to network and build relationships with industry leaders and peers.

“The seminars are of immense value to the presenters and attendees as a terrific opportunity to exchange real-world useful information. The one-on-one face time is a super bonus to the event,” says Brent VanDervort of Fatman Fabrications.

The workshops are free on a first-come, first-served basis, so make sure you register and get there early—rooms do fill up fast!

The Hotrod & Restoration Trade Show is produced exclusively for the hot-rod, street-rod, musclecar and restoration markets. To register or for more information, call 800/576-8788 or visit www.hotrodshow.com.

Click here for a seminar schedule.

Interested parties can register here. Registration deadline is February 22, 2011.

Have You Registered a Patent or Trademark? Your Competition Has.

Protecting the intellectual property rights (IPR) of its members is a top SEMA priority. The process begins when companies register their patents, trademarks and copyrights with government agencies in the United States (and other countries). Registration is a key to establishing legal rights.

To assist its members, SEMA has created a webpage called Introduction to Intellectual Property Rights, explaining the different types of IP, including protecting new products (utility patents) and product designs (design patent), identifying the source of the product (trademarks) and protecting product brochures or website designs (copyright). It also contains information on how to register IP along with links to seminars, webinars and SEMA News articles.

With respect to enforcing IP rights at the SEMA Show, the association has developed an effective policy for pursuing infringement allegations. SEMA’s IP enforcement policy is posted on the IPR webpage and is also published as part of the Exhibitor Services Manual. Questions may be directed to Stuart Gosswein (stuartg@sema.org).

Are you on Facebook, LinkedIn or Twitter? HRIA is!

Be sure to follow HRIA on all of your favorite social networking sites. To find these sites, go to www.sema.org/hria and use the links in the top right-hand corner.

HRIA Column in SEMA Member News

Read HRIA's column featured in the January/February issue of SEMA Member News.

For more information about HRIA and how to join, contact Zane Clark or call 909/978-6696.


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What's the Value of Being an LTAA Member?

New Products Showcase – Put your product in front of one of the largest gathering of truck enthusiasts in the country at the Carlisle Truck Nationals.

Networking – LTAA mixer at the Carlisle All Truck Nationals, Annual Long-Range Planning meeting and access to LTAA members and light-truck industry professionals around the world.

Tools and resources for the retailer and installer – "Pickup Bed Dimensions Sheet," "Keyless Entry Wiring Pickup Points Reference Sheet," "Why Paints Don’t Match" DVD and more.

Education – and LTAA-specific learning track on the new SEI from SEMA, coming soon!

Are you on Facebook, LinkedIn or Twitter? LTAA Is!

Be sure to follow LTAA on all of your favorite social networking sites.

To find these sites, go to www.sema.org/ltaa and use the links in the top right-hand corner.

LTAA Column in SEMA Member News

Read LTAA's column featured in the January/February issue of SEMA Member News.

For more information about LTAA, contact Jim Skelly.


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Visit MPMC's website.  

MPMC Media Trade Conference Another Success Story!

After a rain-soaked, one-year hiatus in 2010, the MPMC Media Trade Conference returned to the Embassy Suites LAX South in El Segundo on January 25–27, 2011. Exhibitors and media attendees alike voted this, the 14th annual event, the best one yet. The MPMC Media Trade Conference hosts 100 MPMC-member manufacturers for three days of 30-minute, face-to-face meetings with editorial staff from more than 130 national and international automotive media outlets. MPMC also hosts two receptions during the event, presents annual awards to media, provides lunch over the three days, and this year held a Long-Range Planning meeting on the Monday before the event.

“This year is absolutely the best Media Trade Conference yet,” said MPMC Chairman Kyle Fickler of Weld Racing. “Now that the execution and operation of the event seems to be working properly, we can focus our energies on strategies for attracting new media who have never been there.”

A photo gallery of the event can be found here.

Are you on Facebook, LinkedIn or Twitter? MPMC Is!

Be sure to follow MPMC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mpmc and use the links in the top right-hand corner.

Take a Friend to a Race Fan Page

The MPMC Motorsports Awareness campaign, highlighted by the Take a Friend to a Race program, now has its very own Fanpage on Facebook. If you’re not a fan yet, you should be!



MPMC Column in SEMA Member News

Read MPMC's column featured in the January/February issue of SEMA Member News.



For information about MPMC, contact Jim Skelly.


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Visit MRC's website.  

MRC Partners with TeleNotes

The Manufacturers' Rep Council has partnered with TeleNotes to provide another exciting council member benefit. TeleNotes will help you capture and utilize business data to drive sales. With almost 10 years of national sales experience, TeleNotes can help your company achieve revenue growth through more effective and productive sales teams, and consistently improve your productivity by 20%–40%. Through this partnership, TeleNotes offers their services to MRC members at an exclusive, discounted rate. For more details, contact Staci Bostock, SEMA council manager, at stacib@sema.org or directly 909/978-6693.

Are you on Facebook, LinkedIn or Twitter? MRC is!

Be sure to follow MRC on all of your favorite social networking sites. To find these sites, go to www.sema.org/mrc and use the links in the top right-hand corner.

MRC Column in SEMA Member News

Read MRC's column featured in the January/February issue of SEMA Member News.

For information about MRC, contact Staci Bostock.


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Visit SBN's website.
 

SBN Congratulates Amy Faulk

Amy Faulk, a SEMA Businesswomen’s Network founder, SBN Select Committee chairman and recipient of both the SBN Athena Award and SBN Woman of the Year Award, has once again been honored by her peers. On December 10, 2010, at the PRI Show in Orlando, Florida, Faulk was inducted into the MPMC Hall Of Fame. She was chosen as one of the first inductees because she is not only a founding member of the MPMC, but she also served as the committee’s chairman and is an original designers of the popular MPMC Media Trade Conference. Over the years, she has served on numerous task forces and committees, including six years on SEMA’s Board of Directors. Having earned the title, “The Winningest Woman in Racing,” Faulk could also be named “SEMA’s Most Honored Woman.” She has received almost every award given by the industry, including being one of the first women to be inducted into the SEMA Hall of Fame in 2002.

Always humble and passionate about racing and SEMA, Faulk had this to say about her award:

“The MPMC Hall of Fame recognition is such an honor, especially to be inducted with this group of industry icons. MPMC was an extremely important project for me to be involved in and basically help get it on 'track.' At that time, our group really didn’t have a voice and most of us came from businesses that were truly hard-core racing, and we needed a conduit for our voices to be heard.” She continued, “The mentoring I received and the association with this group of racing and performance parts manufacturers not only opened doors, but allowed me to walk through them. You never realize how a small action can contribute so greatly to the development of your life and career. I remember sitting in an open membership meeting when all this first started to happen and forcing myself to speak up (I was afraid that I would say something stupid and embarrass myself) and pushing for our group to have a voice… to form the MPMC.

That was the same feeling I had about the need for women working in the automotive aftermarket industry to have a voice, a place that would allow us to network and draw from other member experiences, hence the SBN was formed. As with anything, we all take baby steps individually, but we make giant leaps when you have a group of members with a shared passion whom all believe in making a difference.”

SBN is proud of Faulk for her accomplishments, contributions and encouragement to all women in this industry.

You Ought to Be in Pictures!

The SEMA Businesswomen’s Network committee is a great resource of minds. All ladies in the specialty-equipment industry can join the SBN, so pass the word around to your colleagues and friends! We are encouraging all new and existing SBN members to log-in to the MySEMA portal to update their profile with a photo so we get to know each other's faces before the SEMA Show.

And don’t forget to turn your notifications settings “ON” so you can stay in “the loop.” Want to know more about the SBN? Interested in becoming a member?

Want to get involved in the industry but don't know how? We have an app for that! Go to www.SEMA.org, click on the Leadership tab, click on Council/Committee, click on SBN and join! Don't delay—get involved and join now. You are just a few clicks away! We look forward to "seeing" everyone!

Don’t Be Out of the Loop—Stay in Touch

The very best way to stay in touch and to read the latest news, discussions and topics posted from SEMA and the SEMA Businesswomen’s Network (SBN) is to make sure that your notification settings are turned on in your MySEMA account. Next to your photo on your MySEMA page, at the top right, is a link to the "Edit My Settings" page.

On the “settings” page, look for the “notifications” tab, where it will ask how you would like to receive your news. Check whichever method is most convenient, but either way, make sure you're in the loop by turning “on” your notifications. Visit http://my.sema.org to make sure you don’t miss a thing!

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

Are you on Facebook, LinkedIn or Twitter? SBN is!

Be sure to follow SBN on all of your favorite social networking sites. To find these sites, go to www.sema.org/sbn and use the links in the top right-hand corner.

SBN Column in SEMA Member News

Read SBN's column featured in the January/February issue of SEMA Member News.

For information about SBN, contact Angela Lee.



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Visit SPC's website.  
Find the Business Possibilities Through the SPC

Participate in the automotive aftermarket at a whole new level by joining the SPC.

The purpose of SEMA councils is to help our member companies succeed and prosper. In the SPC, our mission is to provide market information, education and support to our members concerning new and emerging trends. Whether it’s the latest business technology, forecasting sales, future marketing solutions or up and coming vehicle platforms, we give you and your company the chance to see what’s on the horizon.

Then we’ll help you understand and acquire the skills, tools and technologies to lead the way. The SPC has the most diverse membership of any SEMA council, and that will allow you to network with other professionals from every facet of our industry and gain insights into areas you may not have previously considered. Find out about the parts, people, technologies, strategies, trends and, most important, possibilities.

This is your chance to give something back to the industry, your profession and to grow personally along the way. Join the SPC today and become an active member of the specialty equipment and automotive market — Tracie Nuñez, Advanced Clutch Technology, SPC Chairman

Are you on Facebook, LinkedIn or Twitter? SPC is!

Be sure to follow SPC on all of your favorite social networking sites. To find these sites, go to www.sema.org/spc and use the links in the top right-hand corner.

SPC Column in SEMA Member News

Read SPC's column featured in the January/February issue of SEMA Member News.

For information about SPC, contact Angela Lee.


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Visit WTC's website

Have you ever wondered how to get more involved in the SEMA Wheel and Tire (WTC) Council?

What exactly do the council leaders do throughout their term? Very simply, the Select Committee is elected by members of the council to serve a two-year term. They participate in monthly conference calls and meetings that are held at various trade events throughout the year. Each Select Committee member volunteers for at least 20 hours throughout the year, and some volunteer even more. Some share their experience and vision, others provide creative solutions to challenges our member companies are facing and others get their hands dirty and get it done. Each Select Committee member is supported by their company in their WTC efforts, and for that we say “thank you” to those companies!

The leaders of the WTC gathered earlier this year at SEMA headquarters in Diamond Bar, California, for its annual Long-Range Planning meeting. This meeting focused on bringing value to the WTC-member companies. The past 18 months have been extremely challenging for all of our companies and the council is dedicated to utilizing SEMA’s resources to further benefit each WTC member.

Guiding the group’s effort was the council’s mission statement to “identify common problems and opportunities relating to the wheel and tire industries that the council, as an interested body of companies, can address for the common good.” A handful of exciting objectives are being developed for the council over this year and next. If you are passionate and have an interest in being involved, there are plenty of opportunities to volunteer for a task force with a limited investment of time that provides a great way to network and share your ideas. Please reach out to the task force chair if you want to participate or have comments.

Science and Technology Task Force

Tim Dietz (Standards Testing Laboratories Inc.) and can be reached at tdietz@stllabs.com. This group focuses on aftermarket and OEM advances that affect our industry. From creating wheel standards to improved processes for tire-pressure monitoring systems and electronic stability control, the Science and Technology Task Force plays a pivotal role in the industry’s advancement.

Education Task Force
Kelly Austin (Ultra Wheel Company) chairs this group and can be reached at kelly@mail.ultrawheel.com. The education task force is charged with developing successful programs for members to enhance their businesses. The WTC Task Force is responsible for partnering with the SEMA Educational Institute to create and promote online learning resources.

Communication and Marketing Task Force

Doug Frymer (Law Offices of Douglas A. Frymer) chairs this group and can be reached at legal@starshieldarmor.com. This group focuses on membership outreach, growth and retention. It is imperative that councils effectively communicate services provided by WTC and SEMA to our members. Communication and services ensure that there is proper dialogue between leadership and membership.

SEMA Show Task Force

David Insull (American Tire Distributors) chairs this group and can be reached at dinsull@atd-us.com. The SEMA Show in Las Vegas provides the backdrop for critical networking functions. This group focuses on making WTC’s awards reception an ideal place to get together, honor one another and network with all those who share a common passion.

There are so many other things the council leadership does throughout the year. You are the expert at what your business needs and this council wants to deliver. Feel free to get in touch with us or come to one of our WTC events. Our hope is that, if you haven’t been a part of WTC yet, you will be in 2010 and beyond.

Are you on Facebook, LinkedIn or Twitter? WTC is!

Be sure to follow WTC on all of your favorite social networking sites. To find these sites, go to www.sema.org/wtc and use the links in the top right-hand corner.

WTC Column in SEMA Member News

Read WTC's column featured in the January/February issue of SEMA Member News.

For information about WTC and how to join, contact Zane Clark or call or 909/978-6696.


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SEMA Loan Forgiveness Program

Since 2004, SEMA's Young Executives Network has been dedicated to aiding recent graduates in getting off to a successful start in their automotive specialty-equipment career.

“SEMA and YEN are believers in higher education,” said Gregory Parker, chairman of the Young Executives Network. “However, with today's higher costs of getting an education, more and more students have to turn to student loans. The new YEN Loan Forgiveness Scholarship Award will now be able to help a previous or current student who has loans they are trying to pay off while working within our industry. Our inaugural scholarship winner, Jaclyn Kilani, worked hard to put herself through school and is now working for a SEMA-member company. We are just glad we are able to recognize and reward her for her hard work, and we look forward to doing the same for other industry peers as we move into the future.”

Kilani, who recently graduated from California State University with a degree in graphic design, is the marketing director at Dannmar Equipment, a manufacturer of automotive repair products. Of the specialty-equipment industry, Kilani says, “I couldn’t see myself anywhere else. It’s an eclectic marketplace with a very unique audience, and I love the challenge of marketing a company in a non-traditional way. This award came at the perfect time, and it's a tremendous step toward my goal of becoming debt-free. I truly appreciate the privilege.”

The SEMA Loan Forgiveness Program is dedicated to aiding recent graduates in getting off to a successful start in their specialty-equipment career. SEMA offers a minimum of $1,000 toward outstanding student loans for individuals who are employed by SEMA-member companies. Applications for the next program open in December 2010 at www.sema.org/scholarships.

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight


Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

Are you on Facebook, LinkedIn or Twitter? YEN is!

Be sure to follow YEN on all of your favorite social networking sites. To find these sites, go to www.sema.org/yen and use the links in the top right-hand corner.

YEN Column in SEMA Member News

Read YEN's column featured in the January/February issue of SEMA Member News.

For information about YEN, contact Angela Lee.