SEMA eNews Vol. 13, No. 51, December 23, 2010

Proposals Now Being Accepted for Ford's 2011 Project-Vehicle Program

  ford
  The proposal submission deadline for the 2011 Ford and Lincoln Project Vehicle Program is March 1, 2011.

Ford and Lincoln are now accepting project vehicle proposals from SEMA members for the 2011 SEMA Show in Las Vegas. The proposal submission deadline is March 1, 2011, and the award recipient notification deadline is May 2, 2011. All project-vehicle requests must meet the Ford Aftermarket Project Vehicle Program Criteria shown below.

Ford has requested that project requests be submitted in two parts:

1. E-mail a one-page project summary, which must be received by February 21, 2011. Include bullet points for:

  • Vehicle/theme
  • Vehicle modifications 
  • New-product development 
  • Promotional plan 
  • Vehicle display location at the 2011 SEMA Show

2. Mail a detailed project proposal, which must be received by March 1, 2011. Include detail supporting the one-page project summary on company letterhead, a color rendering and past project-vehicle examples.

Information on Ford vehicles is available here. Information on Lincoln vehicles is available here.

Ford Aftermarket Project-Vehicle Program Criteria

Aftermarket companies requesting vehicles should be:

  • A manufacturer or designer/restyler dedicated to supporting new-product development
  • Financially capable and willing to spend promotional dollars 
  • Actively promoting the vehicle with their product(s) through an established marketing plan 
  • A current SEMA member

Aftermarket companies receiving project vehicles must:

  • Feature a vehicle in a booth at the 2011 Las Vegas SEMA Show
  • Register and keep the vehicle in your company name during the entire contract period 
  • Purchase and maintain $3M in general liability insurance and $1M in vehicle insurance 
  • Commit to feature the vehicle with the Ford/Lincoln logos intact and visible 
  • Order a California-certified vehicle if you intend to register or use the vehicle primarily in California or any other state that has adopted California emissions standards. Failure to do so may subject you to a state fine. 
  • Make vehicles available to Ford or its dealers for display, at the owner's discretion

Companies must also submit written quarterly status reports for a period of 18 months, as specified in the contract, stating:

  1. Product development
  2. Modifications to the vehicle 
  3. Events (including dates, location and type of event) 
  4. Media exposure (originals or color copies) 
  5. Company advertising featuring vehicle 
  6. Additional exposure 
  7. A copy of your current vehicle registration 
  8. E-mail, disc, or fax reports will not be accepted

Please submit Ford and Lincoln proposals to:

Ford Motor Company
21175 Oakwood Blvd., PDCDC MD579
Dearborn, MI 48124
Attention: Sherry Kollien & Mike Nicopolis
semainfo@ford.com

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