SEMA eNews Vol. 13, No. 42, October 21, 2010

One Hour, 10 Questions: Accessing the 95% of the Buyers Located Outside the U.S.

  Wade Kawasaki
  Wade Kawasaki, CEO of Exports International, will moderate and lead the SEMA Show seminar, "Global Growth: Successful Aftermarket Companies Show you the Way to International Success."
On Monday, November 1, from 3:00 p.m.–4:00 p.m., in room N252 at the Las Vegas Convention Center, longtime exporters will come together to address 10 of your thorniest questions regarding attracting and maintaining overseas customers.

Wade Kawasaki, CEO of Exports International, will pose YOUR questions to our experts: SEMA Chairman Elect and Comp Performance COO Scooter Brothers, and K&N International Business Manager Kevin Floody.

Questions received to date include whether to offer country-wide exclusive arrangements, how to target limited overseas marketing resources, and how to build product to incorporate differences in vehicle fleets between the United States and markets overseas.

No RSVP needed for the seminar.

The session is part of the educational seminars that comprise the SEMA Show's Education Days. View all of the sessions taking place the week of the Show.

More information on the 2010 SEMA Show is available at www.SEMAShow.com.