SEMA eNews Vol. 13, No. 39, September 30, 2010

Parts Guide: Getting the Right Products to the Right International Markets

Companies that wish to extend their reach beyond U.S. borders can branch into emerging automotive markets that offer huge potential for increased sales. The keys to successful international ventures are careful research and reasonable expectations. The first step is to discover what vehicles are available in the target locale, and the second is to discover what products resonate with customers there. SEMA offers several programs that can help get member companies started. [Read more]