SEMA eNews Vol. 13, No. 35, September 2, 2010

Find, Evaluate and Use Manufacturers' Reps Effectively

Unlike other types of salespeople, manufacturers' representatives work for multiple companies across multiple product lines in a large geographic area, either as individuals or as part of an agency. A rep is an independent businessperson, an extension of the manufacturers' sales force, and he or she can also be a highly valuable jack-of-all-trades who not only closes deals, but also teaches in-house manufacturers, warehouse distributors or retailer/jobber salespeople how to best present the manufacturer's marketing plan to create sales. [Read more]