SEMA eNews Vol. 13, No. 34, August 26, 2010

Following the Hot-Rod Industry's Evolution in "The Business of Speed"

If you scan no farther than these next few words, know this: You should read The Business of Speed: The Hot Rod Industry in America, 1915–1990 by David Lucsko. Since you're browsing through SEMA News, you must be favored with some interest in the automotive specialty-equipment industry, and Lucsko's book offers a primer about where it began, how it evolved and, if not precisely where it's heading, at least an optimistic appraisal of why it will live on [Read more].