Riding the momentum of social media's virtually unbridled growth, consumer reviews have become a powerful, proven tool for spiking company sales and are showing signs of becoming even more potent. Indeed, 72% of online shoppers say that web reviews and ratings on company websites and elsewhere influence their purchase decisions more than any other factor, according to the 2010 Social Shopping Survey authored by the e-tailing group (www.e-tailing.com). And 39% of those same shoppers say that they read eight or more online reviews before making a purchase. [Read more]