SEMA eNews Vol. 13, No. 29, July 22, 2010

Lasting Shine: DIY Enthusiasts, Stagnant Auto Sales Reshape Car Care Market

Barry Meguiar’s family has been in the car-care business for 109 years, and he’s personally headed up the company that carries the family name for more than four decades. As the president of Meguiar’s Inc., he’s seen the economic roller coaster trundle up and down many times before, but he’s never seen anything like the past couple of years. Despite the fact that his company not only weathered the storm but actually prospered, posting a double-digit gain in 2009 alone, he said that the recession has battered the car-care industry like none other in his lifetime. [Read more]