SEMA eNews Vol. 13, No. 14, April 8, 2010

Products and Preferences Shift as Light-Truck Market Evolves

The entire automotive landscape has changed over the past two years, but the effects of higher fuel prices and a deep recession may be most evident in the truck , sport-utility and off-road segments of the industry. Super-sized SUVs have been particularly hard hit, with sales dropping precipitously and one previously vaunted brand vanishing into the dust of a receding market.

Still, while ruts and rocks obscure the way, brighter vistas are coming into view.