SEMA has created a unique program to assist members in exploring their products’ sales potential in China at the upcoming SEMA China International Auto Parts Expo (CIAPE) China Business Development Conference, September 23–26, in Beijing.

A growing Chinese middle class, now estimated at between 100- and 150-million people, is expected to fuel a strong future demand for cars and specialty equipment. Car sales in China exceeded U.S. sales in 2009, and China has become the world’s third-largest market for luxury goods, behind Japan and the United States.

SEMA has created a unique program to assist members in exploring their products’ sales potential in China at the upcoming SEMA China International Auto Parts Expo (CIAPE) China Business Development Conference, September 23–26, in Beijing.

American manufacturers will be paired with relevant Chinese buyers in up to a dozen private, pre-scheduled meetings, making the conference a low-cost way for SEMA members to explore the market and connect with leading players. The program also includes exclusive networking events and a VIP tour of the CIAPE. 


SEMA will be visiting California-based companies next week to provide details on the China program and our other international efforts. For more information on available time slots, contact lindas@sema.org.

For additional information on the event, please visit www.sema.org/china.