SEMA eNews Vol. 13, No. 12, March 25, 2010

TIA and SEMA Partner to Create New Global Tire Expo

  Tires
  The new Global Tire Expo—Powered by TIA at the 2010 SEMA Show will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.
The Tire Industry Association (TIA) and SEMA have announced the creation of the Global Tire Expo—Powered by TIA, which will be a tire industry-only part of the SEMA Show, taking place November 2–5, 2010 at the Las Vegas Convention Center (LVCC). The new Expo will be open to all segments of the tire industry, including automotive, commercial, retreading, recycling and more.

To reinforce the “tires-only” focus, the Expo will have its own branding, entrance units and color scheme. Tire manufacturers’ booths will be placed in the center in order to provide a greater level of prominence, and TIA will work with them individually to assist them with every aspect of exhibiting at the Show.

The Expo will also include expanded educational session tracks targeted to the tire market. The tracks are “TPMS at 10,” “Tires at 2” and “Management at 4.” Every day of the Show, each track will feature a session relevant to tire dealers and be led by knowledgeable experts in the tire industry. One of the “Tires at 2” sessions will remain TIA’s “Successful Tire Dealers Share Their Secrets.” The educational sessions will be located in the skybridge between the Central and South Halls (near the Show management office) of the LVCC, and there will be plenty of directional signage to let attendees know where the session rooms are located.

In addition, SEMA will place a permanent TIA representative on their Show Committee, as well as on their Wheel & Tire Council, effective immediately. TIA will also continue their outreach to the tire manufacturers in order to better ensure their representation in the Expo activities.

SEMA is also making a special effort to reach out to the tire manufacturers on an individual basis to find new, innovative ways they can reduce the cost of exhibiting at the Expo. All Expo exhibitors are eligible to receive a one-on-one audit of their Show plans, which could save exhibitors up to 20% on their Show-related spending.

“Today ushers in a new day for the tire industry. With the creation of the Global Tire Expo—Powered by TIA and the fact that it will now unite exhibitors from all sectors of the tire industry in our own, tire-focused area, we are optimistic that it will become the premier event in the world for the tire industry,” said TIA President Wayne Croswell.

Recognizing that the SEMA Show serves as the premier trade show for the tire industry, TIA and SEMA announced late last year a joint effort in which the two organizations vowed to work closely with one another to provide the tire industry with greater value in the SEMA Show. The Global Tire Expo—Powered by TIA is a result of that collaboration.

"By working with TIA, we have created the Global Tire Expo to meet the needs of the tire industry," said Chris Kersting, SEMA President and CEO. "We're excited and confident that the 2010 SEMA Show and the Global Tire Expo will be more meaningful and relevant than ever before for tire manufacturers and buyers."

Kersting points out that the SEMA Show has the added benefit of drawing more than 50,000 buyers from all over the world, including those not currently in the tire market. "Many buyers at the SEMA Show are looking to expand their product lines to include tire-related products. The dedicated floor section and the other new programs will help buyers discover the potential that the tire industry has to offer."

"This is a new day for the tire industry. Tire manufacturers can now rest assured that they will literally have a 'seat at the table' when it comes to all aspects of the Global Tire Expo—Powered by TIA. Their concerns will receive the timely attention they deserve, and, what is even more exciting, is the fact that they will no longer just be exhibitors—they will be true partners in this event," said TIA Executive Vice President Roy Littlefield.

Tire industry companies looking for exhibition space in the new Expo should visit www.SEMAShow.com. Attendee registration is expected to open in April. TIA is continuing to work with SEMA on other aspects of the Expo. More improvements are expected in the coming months and will be announced as they develop.
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