SEMA eNews Vol. 12, No. 43, October 29, 2009

Get a jumpstart on your SEMA Show planning with the Show Directory, now available online. The Show Directory is your first stop for learning about association and special areas of the Show, receptions and events, educational seminars and the floorplan.

View the online Show Directory here!

	Ford and GM will be looking for the best automotive design talent at the 2009 SEMA Show. Jesse and Jeff Greening's '71 Camaro, shown below in the Baer Brakes booth at the 2008 SEMA Show, won the 2008 GM Design Award for Best Vehicle.

Ford Motor Company and GM will again recognize significant design achievements at the 2009 SEMA Show with their annual design awards.

The Ford Motor Company Corporate Design Awards are given annually to those vehicles that make significant contributions to vehicle design and stand apart from others at the SEMA Show. Awards will be presented for the most significant accomplishments in the following vehicle categories:

• Best of Show
• Best of Show on Ford Corporate Display Stand
• Best Ford Heritage Vehicle
• Outstanding Achievement(s)

Ford's formal award presentation will be Tuesday, November 3, at 11:00 a.m. inside the Ford Motor Company Show stand, located in the Racing & Performance section of the Center Hall (the Ford Motor Company press conference will follow at 11:40 a.m.).

Ford's Corporate Design judging team will review all Show vehicles on display during setup on Sunday and Monday.

General Motors will present its design awards to the builders of inspired versions of various GM models. Categories will be divided into two groups:

A) Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
B) Component/system designs

You can copy the application form and apply for more than one vehicle or component award. You can also forward the form to any suppliers with a new/innovative component design that contributed to your GM Show vehicle.

Click here for more information on the GM Design Awards.

Keep an eye out for these, and more, great feature vehicle debuts at the 2009 SEMA Show:

Ford Fiesta
From November 3-6, a team representing Ford’s Fiesta Movement will be located at the Motor Trend Proving Grounds during the SEMA Show, offering test drives of a European-spec Ford Fiesta. Information about other drive stops, including monthly calendars, is available on www.fiestamovement.com under the “Ride & Drive” section. Visitors to the site can also sign up to receive test drive updates as they become available.


Lexus to Debut LF-A
The Lexus LF-A supercar made its world debut last week at the Tokyo Motor Show, but will make its first North American display at the SEMA Show. Lexus will make only 500 of the hand-assembled, made-to-customer-order flagship, making the SEMA Show a rare opportunity to see this machine up close. Featuring a 4.8L, V10 engine producing 552 hp and 354 lb.-ft. torque, a six-speed sequential gearbox, the extensive use of carbon fiber in the chassis and bodywork, and a 48:52 weight distribution, the LFA is capable of a top speed of 202 mph, according to Lexus. See it at Lexus Booth #22699.


Saleen Debuts 2010 S281
Few details, but the venerable Mustang tuner plans to debut its new S281 pony car at the Show. Check out photos here. See it at booth #21658


Zele International's Nissan GT-R
Fresh from a debut at the Tokyo Motor Show, the Zele R35 GT-R: Complete Edition package will be featured in the Eneos Premium Synthetic Motor Oil display, along with its not-so-downmarket sibling, the 370Z. Look for them both in booth #25075


Hyundai and Rhys Millen Racing Partner on Mid-Engine V8 Genesis Coupe
The Korean automaker is again planning some flash at the SEMA Show, and again joining with Rhys Millen Racing (RMR) on a Genesis Coupe in a mid-engine configuration, based around Hyundai’s 4.6L V8 occupying the former backseat. Eight individual throttle bodies and JE pistons pushing compression to 11:0.1 make for a powerplant exerting 500 hp, according to Hyundai. Booth #24387

Hotchkis and Lingenfelter Bring the Heat on 2010 Camaro
You know both of these names. One company tries to get cars off the ground, the other keeps them firmly planted. Lingenfelter Performance Engineering and Hotchkis Performance co-built this 750hp beast, using an LS7 engine with a Magnuson/Eaton TVS2300 supercharger and a number of small, significant tweaks (Inconel exhaust valves, for example). Hotchkis, meanwhile, keeps it all grounded with Hotchkis Sport Springs, adjustable sway bars, a ChassisMax Subframe brace and Lingenfelter-spec Sachs shocks.

SpeedFactory's Supercharged 440 Hemi-powered Challenger
With 7.2L displacement and a Vortech V3 centrifugal supercharger, SpeedFactory's Challenger is rated at 700 hp and puts it to the ground through a Mopar Performance NAG 1 transmission and Getrag independent rear suspension. See it at Mopar, booth #43127.

Tjin Edition RoadShow Camaro
Builder Neil Tjin and his assembled teams put together this Vortech blown beast, complete with a fully rebuilt LS3 motor, an Air Lift air suspension, SSBC eight-piston calipers, and 22-inch three-piece iForged wheels in front, 24s in back, covered with Falken FK-452 tires. See it at the Air Lift booth (#23633).

Three Different Custom Creations from Mickey Thompson and Dick Cepek
The "Shboom Gone Wild," a '48 Cadillac Coupe De Ville from Fryz Custom, is one of three great customs appearing at the Mickey Thompson/Dick Cepek booth. Powered by a 544 Chevy and Blower Shop 871 blower, and wearing Mickey Thompson HR-1 wheels and Sportsman S/R radials at all four corners, the '48 makes a claimed 1,200 hp. Look for it in booth #43013.

Fox Marketing's Lexus IS-C
Fox chopped the lid off its IS-F, fattened the fenders (and rolling stock), made it output 405 hp, and covered it in an electric green ("BASF Foxy Green," rather). Look for it in the Lexus booth (#22699).


Road Race Engineering's Suzuki Kiyashi
Road Race’s verison of the Suzuki Kiyashi includes a Sport Body kit using Carbontrix custom bumpers, rear spats and diffuser, custom grill and vented hood. Progress Technology springs and sway bars, Zeitronix ZT-2 data logging system, and Road Race engine management and dual exhaust round out the package. Look for it at Zeitronix, booth #21212.

Aaron Vaccar Edition Ford Fusion
Builder Aaron Vaccar says this intricate plumbing is part of what is likely the first turbo application for the 2010 Fusion Sport, a custom AGP unit built by Maryland's Turbo XS. Look for it in Ford Motor Company's booth.

2010 Yenko Camaro
Featuring a 600-hp supercharged LS motor, Tremec six-speed manual and 22-inch Yenko billet wheels, the 2010 Yenko edition Camaro wil be on display at the OER booth (#23795).

 
WD-40 SEMA Cares Camaro
A modern version of the classic American pony car, the WD-40 SEMA Cares Camaro features a SportsRyder Extreme Adjustable Coilover system from Pedders USA, custom Katzkin leather interior, and Eclipse audio system, and will be unveiled at the Show and later auctioned off at the Barrett-Jackson Classic Car Show and Auction in January to benefit Childhelp and the Victory Junction Gang Camp children's charities. 

Hurst Edition Camaro
Hurst/Magnaflow exhaust, Hurst/Eibach suspension and Hurst 20-inch forged wheels are just a few of the choice items on this Hurst edition Camaro. Currently on auction at eBay, proceeds from the sale will benefit the SEMA Memorial Scholarship Fund, a program that fosters industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

TTXGP Founders Offer First Look at Zero-Carbon, Zero-Emissions Superbike
The organizers of TTXGP call theirs the world’s first zero-carbon, zero-emissions motorcycle race series, and the Mavizen TTX02 will be its flagship bike. Designed to ease entry into the series by offering serious racers a proven platform to start with, the TTX02 is inspired by the Agni X01, the winning entry in this year’s Isle of Man TTXGP. Look for it in the Making Green Cool Zone at the Show.

Click here to see more than 50 other feature vehicles from the 2009 SEMA Show.

	Seth Gortenburg of Chux Trux uses the SEMA Show to identify new products that will help his company create new revenue streams and believes that thorough planning and execution allows him to avoid costly product decisions.

Last year, American Express OPEN followed two cardmembers through their journey at the SEMA Show to document the tactics that both exhibitors and attendees use to get the most value from their time in Vegas.

The collection of short videos below feature Seth Gortenburg of Chux Trux, an attendee, and Mark German of Green Filter USA, an exhibitor, as well as trade show consultant Howard Friedman and Peter MacGillivray, SEMA vice president of communications and events, as they discuss best practices for marketing and lead generation before, during and after the big event.

In addition to the tips in the videos, OPEN has created tradeshow best practices that can help attendees and exhibitors make the most of their experience. Developed along with tradeshow experts, SEMA Showgoers are invited to pick up “OPEN Insight: Leveraging Tradeshows for Marketing Success” available at the OPEN booths in the SEMA Show Media Center and the Grand Lobby.

SEMA Show Attendee Chux Trux

• Before the SEMA Show

• During the SEMA Show

• After the SEMA Show

SEMA Show Exhibitor Green Filter USA

• Before the SEMA Show

• During the SEMA Show

• After the SEMA Show

	Learn how to create higher quality designs while limiting costs and product-development time during the SEMA Show educational session, "Tech Transfer: Cut Product Development Time & Cost."

Attention R&D engineers and product planners: Learn how to substantially cut product-development time and costs using Computer-Aided Design (CAD) and rapid prototyping technologies. Through live demos and a short tutorial during the "Tech Transfer: Cut Product Development Time & Cost" free education sessions at the SEMA Show, you’ll see how CAD can help you get your next product to market faster and for less.

SEMA member Kevin Dill, president of RockSolid Designs, will demonstrate how easy CAD is to use and discuss his own success with the technology. David Gurrola, president of GROWit, will explain how rapid prototyping and 3-D scanning not only saves time and money, but also leads to higher quality designs.

Join Dill, Gurrola and SEMA Vehicle Product Data Manager Oscar Munoz at either one of two sessions on Monday, November 2, in room N263. The first session is scheduled 10:00 a.m.–11:00 a.m., the second from 2:00 p.m.–3:00 p.m.

Make your plans to attend today. For up-to-date Education Week information and details, visit http://www.SEMAShow.com/eLearning.

	Get a chance to test drive the new Ford Fiesta at the SEMA Show before it even arrives for sale in the United States.

SEMA will be the next stop in Ford's aggressive consumer grassroots test drive tour as part of the Fiesta Movement (www.fiestamovement.com), the company’s social media campaign to build awareness for the new Fiesta launching next year. From November 3–6, a team representing the Fiesta Movement will be located at the Motor Trend Proving Ground, hosted by Bondurant Racing School of High Performance Driving, during the SEMA Show, offering test drives of a European-spec Fiesta.

The test drive location will also be a free wireless Internet hotspot for visitors. This will allow visitors to share their Fiesta experiences immediately following the drive, providing the online community real-time updates about the test-drive events.

Those who complete a test drive will receive a downloadable music playlist that was compiled with the Fiesta and its audience in mind. Test drivers also will be eligible to win the grand prize: two all-expense paid trips for two to attend top music festivals in Chicago, New Orleans and Indio, California. Trips include VIP/backstage passes and VIP access to Spin magazine’s afterparty for the events selected.

Information about drive stops, including monthly calendars, is available on www.fiestamovement.com under the “Test Drives” section. Visitors to the site can also sign up to receive test drive updates, as they become available.

Volkswagen invites SEMA Manufacturer members to the Jetta SportWagen and GTI MK6 measuring session on November 13 in Ontario, California. Drivetrains available for inspection include the 2.5L, 170-hp gas engine; the 2.0L, 140-hp common rail TDI diesel; and the 2.0L, 200-hp chain-drive TSI. Click here for additional details. 

	Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 2,000 product entries.

Exhibitors interested in submitting a new product for the New Products Showcase can visit the SEMA Show New Products registration page here.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews. Submit information on your new-product releases to editors@sema.org.

Below are the latest product announcements that have been added. For more new products being introduced at the 2009 SEMA Show, check out the October issue of SEMA News.

AMSOIL will feature the following new products at the 2009 SEMA Show.

AMSOIL Synthetic Low-Viscosity Fuel Efficient Automatic Transmission Fluid

Formulated with the highest-quality components to exceed even the most stringent industry standards, AMSOIL introduced ATL in June. Today’s transmissions are smaller and smoother-shifting, with longer fluid life and heavier load capabilities than traditional transmission fluids are able to meet. Extended gear life, reduced leaks, rust control and anti-shudder additives are just some of the benefits of this fully fortified new product.

AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil

Diesel owners of 2007 and newer engines now have the option of increased fuel economy and extended drain intervals, as well as overall better performance with AMSOIL 5W-40 Premium Synthetic Diesel Oil. Introduced in April of 2009, AMSOIL Synthetic 5W-40 Diesel Oil has the wherewithal to endure the demands of modern diesel engines. It provides extraordinary lubrication for diesel engines found in fleet, commercial and personal vehicles while improving fuel economy.

AMSOIL Synthetic Premium API CJ-4 15W-40 Diesel Oil

Also introduced in the spring of 2009, AMSOIL 15W40 Premium Synthetic Diesel Oil brings another option for the 2007 and newer diesel engines. With its ability to withstand the stress of heat, soot and acids, this oil delivers unparalleled protection for today’s diesel market. Its low-sulfated ash formulation provides excellent performance in low-emission diesel engines, while controlling soot thickening and wear. Shear stability, reduced oil consumption and lower volatility help reduce emissions.

AMSOIL Diesel Recovery Emergency Fuel Treatment

Introduced in January, AMSOIL Diesel Recovery is a product every diesel owner should have on hand. This fuel additive is cheap insurance and provides peace of mind in the event of gelled diesel fuel and/or frozen fuel filters while getting diesel owners back on the road quickly. Diesel Recovery quickly dissolves the wax crystals that form when diesel fuel passes its cloud point. It liquefies gelled fuel and thaws frozen fuel filters, making it a must for the glove box of any diesel owner living or travelling in cold climates. Now available in larger container sizes.

AMSOIL Synthetic Polymeric Heavy Duty Off-Road Grease

Announced in October and designed to accommodate the tough demands of off-road applications, AMSOIL Synthetic Polymeric Off-Road Grease provides performance benefits specific to this market. Combining an over-based calcium-sulfonate complex thickener and polymeric technology, it provides maximum wear protection to meet Caterpillar's requirements for pin and bushing applications. The tough new grease resists pound-out and extends service intervals with superior protection resulting in reduced lubricant, labor and equipment replacement costs.

AMSOIL Injen Intake for 2007 ½ to 2009 Chevy Silverado 2500/3500 Duramax Diesel V8, 6.6L

Last year's AMSOIL/Injen submission to the SEMA New Product Showcase earned a Global Media Award, and this year AMSOIL is bringing back a new model for Best New Off-Road/4-Wheel Drive Product. 2007 ½-2009 Chevy Silverado owners with a 2500 or 3500 Duramax Diesel V8 6.6L now have the option of installing a more direct route for air intake systems. With the ability to improve gas mileage and increase performance, AMSOIL/Injen Intake systems have revolutionary Variable Induction Technology. The VI Technology process is a multi-power air induction system that fills the plenum with cool air, giving added power on demand. AMSOIL Ea filter technology offers long filter life while providing superior protection and maximum efficiency.

Follow AMSOIL at the SEMA Show via the AMSOIL Events blog at http://amsoilupdate.blogspot.com.

BMF Wheels (SEMA Booth 36089) will release a brand new leveling kit program for SUVs and trucks.

BMF leveling kits are built in the USA using only premium 6061 T6 aircraft billet aluminum and 10.9 rated mounting hardware. BMF leveling kits are all bolt-on applications, maintaining factory ride and factory alignment specifications. No cutting or drilling is required when installing BMF kits. All leveling kits are anodized black and are engraved with our BMF logo. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.

BMF Wheels will be releasing a brand new design and fitment for lifted the lifted-truck market at the SEMA show. We be offering a 24x10.5 M-80 by BMF Wheels. It features a 7 in lip, TMPS sensor compatibility 4.75” backspacing and our patent pending machining process in “Death Metal” black finish.

The 24x10.5 is marketed toward the lifted truck enthusiast that demands the best and most unique wheels on the road today.

BMF Wheels release a brand new Forged wheel program. Our forged one-piece construction is unmatched in the industry and is the ultimate wheel for the lifted truck enthusiast.

The company will debut the ALL-NEW BMF Wheels “Rehab” design at the SEMA Show. It is a forged one-piece 20x12 with 4.5” backspacing. It features TMPS sensor compatibility and “Death Metal” black finish.

The 20x12 Rehab is marketed toward the lifted-truck enthusiast that demands the best and most unique wheels on the road today.

Shiniest Industries Inc.

FANTASMA OWL: Customize Your Car with Vivid Blazing Animation!

During the course of vehicle movement, this product with its programmable full-color LED lighting imaging system attached to the rotating wheel will create fantastic animated full color lighting images of characters from “photogene effect”. This unique product with capability of showing the eye-catching “Blazing Afterimage Effect” on the wheels of a moving vehicle will not only allow the vehicle owner to show his/her individuality and specialty on the vehicle to show off people, but also will serve as a great platform for the commercial usage as sales promotion advertisement application.

Users can design their own images and change as they wish from customized software in their own computer and load through a USB Flash Drive provided. A patented universal-fit wheel mounting system makes the wheel fitting easy and secure through the wheel center hole without having to remove the wheel. 4 AA-size 2000mAh Ni-MH Rechargeable batteries are supplied as power source and a smart Fast Charger is provided allowing the 4 batteries to be fully charged from 12V car-power in one hour.

Rage Powersports Snowmobile Ramps

Our premium snowmobile ramps are the most versatile and complete loading ramp available and make load
a snowmobile into a pickup truck or on a trailer a breeze. Designed with integrated graphite ski guides accommodate
single, double or even triple carbide skis.

Products features:

• Constructed of lightweight aluminum
• Integrated ski guides works with all ski types
• Huge 1250 lbs. capacity center ramp
• Extra agressive 1/2” square cross bar cleats for maximum traction
• Offset design provides better traction and eliminates the need for helper ramps
• Three-piece design to fit every sled
• Tapered foot for smooth transition

The center ramp features 1/2” square cross bar cleats for maximum traction in all weather conditions and a
huge 1250 lb capacity to load even the heaviest sleds safely. Both the center and side ramps feature a hybrid hook / plate end for strength and versatility and taper at the bottom for a smooth entry and exit. These all aluminum ramps will never rust and can be stacked neatly for storage in your truck bed or on your trailer.

Center ramps are also available separately for loading motorcycles, ATVs / UTVs or lawn and garden equipment.

Gale Banks Engineering

The spectacular new Banks iQ™ vehicle user interface:

A true stand-alone microcomputer, ready to provide total control and graphically report back on the engine in real time. It tests vehicle road performance, set alarms, it lets its user watch videos, log data, play games, listen to favorite tunes, read/clear engine codes, adjust gauge colors, even review Microsoft® Windows documents … And that’s only the beginning!

Teamed with a Banks diesel tuner (like the Banks Six-Gun®), the Banks iQ™ lets the driver choose between any of six power levels “on-the-fly” at the touch of its easy-to-read, full 5”, color screen. And, paired with the patented Banks SpeedBrake™ the Banks iQ™ expertly manages downhill speed adding a welcome margin of safety to the drive.

The brand new Banks iQ™ comes complete with a built-in rechargeable battery. Visit www.bankspower.com.

Here is a compilation of products from recent editions of SEMA eNews that are also being introduced at the 2009 SEMA Show:

Flaming River Industries will introduce its Billet-Power rear steer power rack and pinion and 2005–2010 Mustang manual rack and pinion at the 2009 SEMA Show.

Billet-Power Rear Steer Power Rack and Pinion

Made of all new components, this Power Rack and Pinion is designed to fit any classic rear steer vehicle. It will be utilized in all Flaming River bolt-in rack and pinion cradle kits for popular classics.

- A new valve and piston design provides more than 6” of travel for a full turning radius.

- Billet mounting “pillow blocks” can be adjusted to modify the pinion angle for clearance.

- Pinion shaft rotates to align with vehicle’s steering shafting

2005-2010 Mustang Manual Rack and Pinion

The newest addition to Manual Rack & Pinion steering is lighter than the factory Mustang power system—reducing vehicle weight by 10–15 lbs. by eliminating hoses, pulleys and pumps.

• Billet mounting brackets adjust to modify the pinion angle for large tube headers and engine swaps in custom applications.
• Bolts into same mounting location as OEM Power Rack
• 3 ≤ turns lock to lock
• Race proven – ran at Talladega Superspeedway with Hajek Motorsports Team and Bill Elliott

Ultimate Truck Gear Ltd. will introduce four new products during the 2009 SEMA Show: billet aluminum instrument pods, the Rocker Pod cargo step, Ultimate push bar and TacRack tactical rack system.

Billet Aluminum Instrument Pods

• Designed for interior and exterior use
• Will accommodate 2 and 1/16” standard gauges

• 	Rocker Pod Cargo Step
  	The Ultimate Push Bar
  	TacRack Tactical Rack System

  All wiring remains hidden
• Available in polished aluminum or anodized finishes.

Rocker Pod Cargo Step

• Fully extruded aluminum cargo steps
• A revolutionary concept that offers unique styling & unsurpassed functionality
• Now available in wheel to wheel applications

The Ultimate Push Bar

• Rugged, completely functional and frame mounted
• Mount auxiliary lighting, winch, and hitch receiver
• Unique removable molded edge bumpers available

TacRack Tactical Rack System

• Patent pending unique cargo rail and racking system
• Choice of polished billet aluminum or black powder coated clamps
• Available with polished stainless or black powder coated 2” tubing
• Offered as a modular system
• Customized to your needs

Luv Your Ride (SEMA Show booth #12054) will introduce several new products during the SEMA Show, including its car vase for fresh flowers, vehicle emblems for the interior and exterior and license plate frames.

For more information on the company and its products, contact Lara Riedel at 818/599 8599 or 805/435-0474 (fax).

Baja Designs Inc. will introduce the Kwik Jak, Strykr and LED Dome/Rock Light at the 2009 SEMA Show.

Kwik Jak

Kwik Jak

At only 4.5 lbs, the billet aluminum Kwik Jak is lightweight but performs like its heavy-duty cousins. It’s powered by standard 3/8-24 CO2 cartridges and can lift up to 2,400 lbs. in just seconds. Its collapsed height adjusts from a easy-to-stow 12.5” up to 18.5”, and it has a 6” stroke. Multiple jack pad configurations allow the Kwik Jak to work on almost any vehicle. Another benefit of the jack is that it fits in a standard race car fire extinguisher mount for easy accessibility on tube frame vehicles. Kits are also available to adapt the jack to your on-board CO2 system or to use larger refillable CO2 canisters.

More information is available at www.bajadesigns.com.

	Strykr

Strykr

The Strykr 2” LED Adventure Light: The Strykr’s 700 lumens and long li-ion battery life guarantee that darkness won’t hold you back. With tool-less mounting options for mc/bike helmets and mc/bike handlebars, a head strap, and a hand strap, the Strykr is the most versatile adventure light available. You can even use it with your vehicle’s 12 volt battery.

The Strykr was designed to survive both our troops serving in the Middle East and the most serious off-road racers. The whole system is also waterproof to 33 feet. At only 520 grams the system is also incredibly lightweight. It offers three levels of brightness and a strobe mode.

LED Dome/Rock Light

Baja Designs new LED Dome/Rock Light is waterproof and can be mounted anywhere. It has a 360 degree optic to illuminate your cab, engine bay, wheel wells or anywhere you need a super bright, super smooth light. It is available with or without an integrated switch and in tube-mount or panel-mount versions. If desired, the tube mount versions can even be installed using a zip tie—no drilling required. Its simple two-wire installation will have you on the trails in no time.

Bully Dog Technologies' new GT and WatchDog line of products feature an internal POP function that makes it very easy to demo; simply plug a mini-USB cable into the port on the back of the package, the unit powers on automatically and will then cycle through various demos allowing consumers to see the capabilities of the product.

The GT and WatchDog product line offers a number of features, including the ability to monitor four vehicle parameters at one time with a crystal-clear, full-color display. The appearance, placement and colors of the display can be customized to fit your vehicle, mood and style. The Driving Coach software was designed to provide each driver with a savings each and every time they are behind the wheel. The software calculates the vehicle’s wasted energy due to vehicle operation, it then suggests altering driving habits in order to save energy and fuel. The diagnostic tool feature of the WatchDog allows users to read, diagnose and then erase check engine lights and trouble codes. The GT line also serves as a downloader adding additional power. For more information, visit www.bullydog.com.

DU-HA Inc. will release its Receiver Caddy at the 2009 SEMA Show. The Receiver Caddy is designed to hold ball mounts in the bed of pickup trucks and the rear cargo area of SUVs. The Receiver Caddy is heavy duty, constructed of fiberglass reinforced nylon and is fastened securely to the bed of pickups and the rear cargo area of SUVs. This new product is designed to hold two standard ball mounts, with room for trailer balls and hitch pins in the base. The lockable pin mechanism helps prevent theft as well as provides a safe storage area and reduces the risk of flying projectiles. This new product will be of tremendous value to consumers.

More information is available at www.receivercaddy.com or www.du-ha.com.

The Hi-Lift Jack Company UTV jack will be introduced to the market first at the 2009 SEMA Show in Las Vegas. The “original power tool” of the off-road market is now available to meet the ever-increasing demands of the UTV market with this specialized Hi-Lift jack model. The Hi-Lift UTV jack is the perfect size for UTV operators (off-roaders, farmers, ranchers, search and rescue personnel, and the general outdoorsman), with 36” and 42” models, each weighing less than 30 lbs.

The Hi-Lift UTV jack is superior to the factory-supplied UTV jack in that it allows you to lift the UTV from many locations, instead of being limited to specific points under the vehicle. It offers greater capacity with a 7,000 pound tested and 4,660 pound rated load limit. Additionally, the Hi-Lift UTV jack outperforms the factory-supplied jack in that it is a true “multi-purpose tool” that provides the ability to lift, winch, pull, spread, and clamp. It can be used in all conditions… water, mud, sand and even snow.

The Hi-Lift UTV jack is available with a full-line of Hi-Lift jack accessories, that make it even more valuable and efficient for many applications. Now, with the recent development of the Adjustable Tube Mounts, the Hi-Lift® UTV jack can be mounted easily and securely to any round or square tubing locations on a UTV… front/rear bumpers, bull bars, roll cages and/or roof racks.

	Roll Centre Kit

Whiteline Automotive (Booth #20457) will introduce two new products at the 2009 SEMA Show.

Mustang KCA306

Part #: KCA306
Description: Roll Centre Kit
Application: Ford Mustang 2005 - 2010.
Retail Price: $297.23

Mustang KCA306 Product Information
Whiteline diagnosed 2005 on Mustang with a basic Macpherson strut front suspension that has poor roll centre control and excessive bump steer. With Mustang at standard ride height, front roll centre height is just over 2” above ground. With a mild lowering of only ¾” front roll centre migrates below ground level! WHAT DOES THIS MEAN? Basically it means you need a Whiteline Roll Centre Kit or “ROCK”! Mustang’s front roll geometry actually encourages roll the lower you go.

A Whiteline “ROCK” is designed to raise the front roll centre geometry by using specially engineered ball-joints and tie rod ends while still maintaining original steering geometry.

Tests on Mustang showed that raising the front roll centre resulted in a substantial increase to front roll resistance and a significant reduction in suspension compression of the outside front wheel during cornering – equals less roll. The kit also covers bump steer correction with specially engineered tie rod ends. Bump steer is the toe-in or toe-out of the front wheels as the suspension goes from normal ride height through full bump (suspension system moves up) to full droop (suspension system moves down).

	Rear Crossmember Inserts

Camaro W93194

Part #: W93194
Description: Rear Crossmember Inserts
Application: Chevrolet Camaro 2010
Retail Price: $161.00

Camaro W93194 Product Information
Whiteline’s Camaro rear crossmember inserts fit into the original crossmember mounts to re-tune them for significantly improved responsiveness without harshness. They reduce chassis movement & axle tramp. The installation can be done in-car without removing the whole rear crossmember.

For those pushing serious horsepower, we also have complete high performance, low compliance, replacement crossmember mounts available.

Silverline Stainless Steel Stack

ANSA Automotive (booth #22323) will feature its new 6-inch and 8-inch stacks, which have just been added to the Silverline Stainless Steel Stack lineup, at the 2009 SEMA Show.

All Silverline stacks and stack components are made from high-quality stainless steel, which offers superior quality and durability versus standard chromed mild steel stacks. Plus, Silverline Stainless Steel Stacks are available in a choice of finishes—mirror polished stainless steel or its new and exclusive automotive finish grade, Midnight Black.

The 6-inch stack is available in angle cut or the new 30-degree AUSSIE style turn-out. The 8-inch stack is available with the popular and aggressive 45-degree angle cut.

For more information about Silverline products, contact ANSA at 800/777-2672 or go to www.SilverlineExhaust.com.

Ansani Designs (booth #33172) will showcase a number of its latest products at the 2009 SEMA Show. For more information on the Ansani products listed below, call 480/323-0504 or visit www.ansanidesigns.com.

Ansani Designs Super Duty Fiberglass Light Bumper

Ansani Designs offers a fiberglass high-visibility bumper with molded-in light pods for 2008–current Ford Super Dutys. This complete direct-replacement bumper is 40%–50% lighter than the OE steel unit. Ansani's innovative design incorporates mounting pods for three KC Rally 800 8-inch auxiliary lights. Bumpers are shipped paint-ready; custom hydro-printed finishes are optional.

Ansani Designs Toyota Tundra Fiberglass Light Bumper

Ansani Designs offers a fiberglass front bumper insert for 2007–current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights.

For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon fibers to metal finishes to woodgrains.

Ansani Designs LED Jeep Flares, Grille and Cowl Hood

Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007–current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars.

The flares, six inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop.

Ansani Designs Yamaha Rhino LED Hood Scoop

Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light.

Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat. Or, Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to hundred-dollar bills. Rhino fiberglass speaker pods will also be introduced at SEMA.

AutoWare Technologies (booth #42075) released a new eCommerce Package for its successful NextWheels Online program for the 2009 SEMA Show. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart.

	AutoWare Technologies released a new eCommerce package for its NextWheels Online program.

For more than 14 years, AutoWare has been providing tools to help retailers increase sales of custom wheels and tires through its SoftWheels NX, TreadWare, and NextWheels Online software programs, along with the Technical Tire and Wheel Training DVD Series and the Tire MountMate tool.

While the NextWheels Online program has been available for several years as a tool for visually previewing wheels and tires on their car, only now can retailers actually sell these products directly through the program, giving the instant response that today’s consumers demand when they are ready to buy.

The NextWheels Online eCommerce package is also easily integrated into the retailers existing shopping cart, so there is no need to recreate their website to use our application. Our programmers work directly with the web developer to join the programs swiftly and cleanly, and we can have the program up and running in a couple of weeks.

For more information on this product, contact AutoWare Technologies at 877/230-9695, 850/230-9695, or visit booth #42075 at the 2009 SEMA Show.

Be Coolant

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

BedSlide (a brand of IFW Inc.) will introduce the Moab Explorer, a 2008 Chevrolet Silverado crew cab customized for the outdoors.

The Moab features one of BedSlide’s most popular cargo organizers—the Classic Weatherdeck—designed for all traditional pickups and constructed with welded steel, four sealed roller bearings, three locking positions with new squeeze handle, powdercoated finish and aluminum side rails.

For more information, visit www.bedslide.com. Visit BedSlide and the Moab Explorer a the SEMA Show (Booth #30113).

Complete BedWood Kit

Bed Wood and Parts (Booth #23082) has developed a complete BedWood kit that will outfit any modern truck with the quality and good look of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar-era El Camino and Ranchero. The kit is a complete system that requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed to a classic and durable wood surface without damage to the original steel.

BedWood for trucks offers the RetroLiner in a variety of more than 40 exotic and domestic woods. The wood is kiln-dried, stabilized and pre-cut to fit more than 200 late-model applications. BedWood for trucks can also make a custom RetroLiner for virtually any vehicle. A four-stage sanding process is utilized to create an even and ideal surface, which is ready for finish. The kits are furnished with stainless steel bed strips and hardware, as well as mounting pads and a subframe. Installation is made simple with comprehensive instructions and tips for care and maintenance.

Contact BedWood at 877/206-WOOD (9663), or visit www.bedwoodandparts.com.

High-speed Flaring Tool

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

POWR BOND

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

CURT Manufacturing (booth #34101) will display its newly released Reflex Brake Controller and Euro Mount Ball Mounts at the 2009 SEMA Show.

Reflex Brake Controller

Reflex Brake Controller

CURT Manufacturing is proud to introduce the Reflex Brake Controller (Part #51130). The Reflex features a dual-axis accelerometer, assuring smooth, safe stops. With one push of a button, the unit self levels and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls 2–8 brakes and is backed by a limited lifetime warranty.

Euro Mount Ball Mounts

	Euro Mount Ball Mounts

CURT is also pleased to announce the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations; each offered with a 2 or 1 7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All CURT Class 1 & 2 receivers currently include a ball mount. Now, customers will have the option to choose a standard mount or Euro Mount with these hitches. Visit SEMA booth #34101 for more details.

OEM Dynamometer

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

Small Block Chevy Performance Cylinder Head

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. The company will also introduce the latest designs added to its line of auto-darkening welding helmets.

The company encourages visitors to “get under the hood” and try its newest products, which will be set up for demonstration purposes. Miller also encourages SEMA Show visitors to bring their technical questions to the Show, as the company’s welding professionals have decades of motorsports welding experience. Discount details will be released at Show time.

New products on display and available for demonstration include:

• Diversion™ 165: An easy and affordable AC/DC TIG welder
• Millermatic® 211 Auto-Set™ with MVP™: Features a 30- to 210-amp MIG welding output and a great low-end arc for sheet metal work.
• Millermatic 212 Auto-Set: Also a 210-amp unit, but with a higher duty cycle for making longer welds on thicker material.
• Spectrum® 625 X-TREME™: A 21-lb. plasma cutter with the power to cut 5/8-inch steel.
• Blue Rage, Wicked and other radical designs for Miller’s line of Pro-Hobby™, Performance™, Elite™ and Digital Elite series of auto-darkening welding helmets.
• Arc Armor™ Gloves, welding jackets and other protective apparel that offers an unmatched blend of style, comfort and performance.

To learn more, visit Miller at booth #23813 in the Racing & Performance pavilion, located in the Central Hall of the Convention Center.

27F YellowTop

OPTIMA® Batteries released the new group 27F YellowTop, the latest addition to the OPTIMA product family. The group 27F not only offers greater power and more than 300 discharge/recharge cycles, but it is an exact original equipment fit for an extensive line of automobiles. With the addition of the new size, OPTIMA batteries provide exact fitment to more than 1.9 million vehicles on the road in the United States.

The group 27F YellowTop fits Asian SUV/Pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars.

The new Group 27F YellowTop batteries are available through leading battery distributors internationally. Consumers should look for OPTIMA’s unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 888/8-OPTIMA (888/867-8462) or visit www.optimabatteries.com.

Embedded FlowBench

Performance Labs will display the Embedded FlowBench at the 2009 SEMA Show. The Embedded FlowBench is currently the company's latest product development.

The Embedded FlowBench is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications.

The Embedded FlowBench uses a patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included Embedded FlowBench Analysis Panel software.

This new technology and associated intellectual property is available for licensing from Performance Labs LLC.

To see prototypes and discuss specific applications and licensing details, visit Performance Labs LLC at the 2009 SEMA Show, Booth #21027.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

High-tech Oil Filters

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

Rugged Ridge, a division of Jeep, truck and SUV accessory manufacturer Omix-Ada, will introduce several new products during the 2009 SEMA Show.

All Terrain Floor Liners

New All Terrain Floor Liners for Truck and SUV models for Jeep 1976–2010, Ford 1997–2010, GM 2002–2010, and Dodge 2002–2010. Constructed of all weather, injection-molded, durable, OE-quality Thermoplastic Polymer (enhanced PVC), this patent-pending design combines the best features of a deep ribbed floor mat and “old style” floor liners.

The deeply molded chevron-tread pattern channels dirt, mud and snow away from the driver and keeps trapped water from sloshing. The contoured perimeter wall offers maximum interior protection and containment.

The Heavy Duty 8500-lb. Winch

The Heavy Duty 8500-lb. Winch is driven by a durable 5.5 HP Series Wound motor for long life and extra pulling power. A tough three-Stage Planetary Gear box with a 172.8:1 gear ratio delivers power and reliability on each and every pull.

The Heavy Duty 8500-lb. Winch has more power and exclusive features than any other winch in its price range. All the exterior winch body screws and bolts are stainless steel to prevent rust and provide a long life.

All Rugged Ridge steel cable style Winches include off-road light-mount roller fairleads, allowing for the easy mount of two off-road lights. Special solenoid mounting brackets allow for multiple solenoid mounting points and the ability to “tilt” the solenoid for ease of use. This “tilt” feature ensures that each Rugged Ridge winch can be used with almost all off-road bumpers and over riders.

Rugged Ridge Recovery Kit

The Rugged Ridge Recovery Kit includes everything you need to help your buddy next time he gets stuck in the mud.

The durable carrying case is filled with a beefy pair of 9,500-lb. D-Rings, a 20,000-lb. Snatch Block Pulley, the Rugged Ridge Winch Line Dampener, 2-inch x 30-foot 20,000-lb. Recovery Strap, 3-inch x 6-foot 30,000-lb. Tree Trunk Protector Strap, and a pair of leather recovery gloves.

It’s everything you could ever want, except for the koozie you will need to keep your drink cold when your buddy pays you back by mowing your lawn.

TCS-Tire Power (booth #45169) will display its ePower fully integrated, real-time ecommerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling price feature, quick order feature and real-time order processing.

TCS' ePower is a significant piece of the comprehensive products and services the company offers to drive success for its clients. Along with state-of-the-art web design, TCS provides strategic tools for increasing sales and market presence which are an integral part of operating a successful business in today's soft markets. The speed at which new TCS customers are able to get up, running and enjoying increased business results with the ePower system is one of the product's most desirable attributes.

TCS has been serving the needs of the tire, wheel and auto industry for more than 15 years. For more information, visit TCS at http://www.tcstire.com or call 888/449-8473.

	LogoVent

TFP Inc. will introduce its LogoVent by TFP Inc.

Instant, simulated fender vent that looks like the real thing.

Available for all Ford F-150 models from 1997–2010 in four designs.

Pictured is the 2004–2008 F-150 Chrome Mesh Curved model.

Tite-Reach Extension Wrench

TR Tools LLC will display the new Tite-Reach Extension Wrench.

The Tite-Reach has been in testing and development for more than two years. This innovative hand tool can access hard-to-reach nuts and bolts by extending 10 inches from the turning point. It can speed up the tightening and loosening of nuts and bolts because of the greater degree of arc with the 3/8-inch socket driver. Having just received a design patent on the device, the company is now focusing on obtaining Utility patent rights.

The Tite-Reach will be officially launched at the SEMA Show.

For more information, call TR Tools LLC at 866/721-9399.

2009 American X-Box

Truck Covers USA will introduce the new 2009 American X-Box. LINE-X Protective Coatings adds the protection of LINE-X XTRA, a spray-on urethane coating fortified with DuPont KEVLAR to this American Work Cover version.

The LINE-X permanently bonds to the top-of-the-line toolbox inside and out, providing a weather-tight seal to protect against extreme heat, cold, moisture, abrasion and rust.

The increased tensile strength rating makes the American X-Box resistant to scratches, gouges and punctures.

The American X-Box enhances the look of any work truck with convenience and ease of use.

The Edge

TruXedo Inc. will feature the Edge, the newest tonneau cover in the TruXedo family of truck accessory products, at the 2009 SEMA Show. The Edge has great looks and quality at a competitive price. With an easy no-drill, clamp-on installation, it is on the truck in under 20 minutes.

The Edge’s design improves the appearance of any truck, with an aerodynamic arched back which meets the tailgates for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior Velcro® fastening, for maximum sealing. The Edge includes a five year warranty, which covers everything, even the fabric.

For more information on the Edge by TruXedo, call 877/878-9336 or visit www.truxedo.com.

Wilwood Engineering (booth #25133) will introduce its front and rear D8-4 calipers, D52 calipers and new line of ProSpindles at the 2009 SEMA Show.

D8-4 Calipers

Wilwood’s front and rear D8-4 calipers are a direct bolt-on replacement for OE calipers on ’65-’82 Corvettes. Forged billet aluminum bodies, stainless steel pistons and competition style high-temperature seals put an end to the rust, bore pitting and seal failures that plague the original caliper design. D8-4 calipers mount in the original location over stock rotors, use the same style OE D8 brake pads and OE master cylinder. Save weight and gain reliability with the D8-4.

Note: Fits C2 and C3 factory steel wheels and C3 factory optional aluminum wheels. Does not fit Kellsey Hayes or replica knock-off wheels.

D52 Calipers

Wilwood’s new D52 calipers are a direct bolt-on replacement for all ’68 and later GM musclecars, passenger vehicles and light-duty trucks originally equipped with the big, single piston D52 pad calipers. The calipers are built to mount in the stock location, with stock dimension rotors, using regular OE type or aftermarket compound replacement pads and fitment anywhere the OE calipers were used.

The new D52 calipers provide a lightweight, high-strength, extreme-duty alternative for customized street machines and all competition vehicles that still require OE mounting. The forged billet aluminum bodies provide a substantial weight savings, without rust or corrosion, over the original cast iron calipers.

Stainless steel pistons with high temperature bore seals minimize heat transfer and provide maximum durability in the most extreme circumstances. A smaller bore rear model is available to help maintain proper front to rear bias on vehicles that have been converted to four wheel discs. Optional color finishes are available to compliment wheel, tire, and rotor upgrades on all types of customized machines.

ProSpindles

Wilwood’s ProSpindles are designed for custom suspensions configured around Pinto/Mustang ll geometry. The standard height version is used for applications where you wish to maintain the stock ride height. The 2-inch drop version is utilized when you want to effectively lower the ride height without disturbing the suspension geometry. The one-piece forged steel body is lightweight, yet nearly three times stronger than OE or aftermarket two-piece cast and steel replacement spindles.

Bolt-on steering arms are strong and allow the same spindle to be used on either side of a vehicle. The steering arms may also be inverted to help make corrections for bump steer based on the steering linkage location. Additionally, the spindle is one half-inch taller than OE spindles which effectively raises the front roll center geometry for improved handling characteristics. Integral mounting bosses on the spindle body provide the strongest possible attachment point for caliper brackets. ProSpindles use common Pinto and Mustang ll tie rod ends, ball joints, wheel bearings and seals.

For more information, contact Wilwood Engineering at 805/388-1188 or visit www.wilwood.com.

SEMA Show exhibitors: Submit information on your new product releases to editors@sema.org. The newest submissions will be included in SEMA eNews.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

No major changes for GMC's 2011 Sierra Heavy Duty, says Brenda Priddy, whose spy photo network grabbed these shots of a barely clad update. Priddy notes the new three-bar perforated grille shares styling with the 2010 GMC Terrain crossover. The eight-spoke wheels are also a new touch, but the rest of the bodywork and sheetmetal should continue looking like the current truck.

The Sierra and its corporate twin, the Chevrolet Silverado HD, will also feature an all-new chassis and a next-generation 6.6L "LML" Duramax V8 clean diesel engine. The 2011 Sierra HD pickup is expected to start production in the second quarter of 2010.

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

The Consumer Product Safety Commission (CPSC) announced its intention to regulate “recreational off-highway vehicles” (ROVs), rejecting as inadequate a voluntary industry standard.

ROVs can attain speeds greater than 30 miles per hour and are configured differently than all-terrain vehicles (ATVs). ROVs have four or more low-pressure tires and generally accommodate a side-by-side driver/passenger in a compartment equipped with roll bars. The vehicles are not regulated by the National Highway Traffic Safety Administration since they are intended for off-road, recreational use only. The CPSC cited concerns that the vehicles may exhibit inadequate lateral stability, undesirable steering characteristics and inadequate occupant crash protection during a rollover. The agency has requested public comments on ways to reduce the risks it associates with ROVs. For more information, contact Stuart Gosswein.

Gov. Arnold Schwarzenegger signed into law legislation which bans the manufacture, sale and use of lead wheel weights in California effective January 1, 2010. The automakers have agreed to stop using the weights as original equipment, and the three major manufacturers of wheel weights in the United States will stop distributing lead weights in California by the end of 2009.

The U.S. Environmental Protection Agency launched a voluntary nationwide initiative in 2008 and began a rulemaking process this summer which may eventually translate into a mandatory federal ban. The weights have been banned in the European Union since 2005.

At issue is concern that the weights fall off tires and become environmental hazards or are contaminants in the metal recycling process. In the environment, the weights may be ground into fine dust particles and turn into lead oxides, hydroxides or bicarbonates. Lead particles and chemical combinations also pose the risk of contaminating surface and ground water supplies.

Automakers, tire makers and the aftermarket are turning to three main substitute materials: steel, zinc or composites. For more information, contact Stuart Gosswein.

FIVE DAYS UNTIL THE SHOW!

SHOW MANAGEMENT OFFICE   
Show Management can be found in S224 on the bridge between Central and South Halls. If you need assistance with Intellectual Property, a Merchandise Exit Pass, Late Hours Work Pass, or need to bring buyers to your booth early, the Show Management Office can assist you. You can reach Show Management now at 702/943-3505 or email ShowOffice@ConvExx.com.

FREE MATERIAL HANDLING PROGRAM
SEMA and Freeman are once again offering a free delivery service for small exhibitors. If you arrive on-site at the SEMA Show in a personally operated vehicle with less than 1,000 pounds of freight total, Freeman labor will deliver your freight to your booth for FREE.  This service will be available Saturday, November 1, and Sunday, November 2, 8:00 a.m.—5:00 p.m. and on Monday, November 3, 8:00 a.m.—2:30 p.m. This program is only available to companies with 1,000 pounds of freight or less and not utilizing a common carrier to transport their materials to the Las Vegas Convention Center.

EXHIBITOR SERVICES MANUAL
The complete 2009 SEMA Show Exhibitor Services Manual is available online. Check www.SEMAShow.com for the link to the Exhibitor Services Manual or CLICK HERE and begin ordering services for your SEMA Show booth. You do not need to register or log-in to download the forms contained on this website, unless you are ordering services directly from Freeman.

Forward all forms and links contained on the Exhibitor Services Manual to others in your organization so everyone can conveniently download the forms they require to have a successful show.   

Freeman Online
If this is your first time using Freeman online, and you intend to order products or services from Freeman, click on the LOGIN link to register.

If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/407-4696.

NEW PRODUCTS SHOWCASE.  IT’S NOT TOO LATE!
SEMA has instituted a new program where you can continue to submit new products online, even while people are setting up their booths in Las Vegas. Your first product entry is FREE, by using your exhibitor password when entering your product online HERE.

EXHIBITOR MOVE-IN SCHEDULE
Thursday, October 29: 8:00 am - 6:00 pm
Friday, October 30: 8:00 am - 6:00 pm
Saturday, October 31: 8:00 am - 6:00 pm
Sunday, November 1: 8:00 am - 8:00 pm
Monday, November 2: 8:00 am - 10:00 pm

EXHIBIT FLOOR DATES/HOURS
Tuesday, November 3: 9:00 am – 5:00 pm   
Wednesday, November 4: 9:00 am – 5:00 pm   
Thursday, November 5: 9:00 am – 5:00 pm       
Friday, November 6: 9:00 am – 4:00 pm   
Exhibitors and reps are permitted to enter the hall two hours prior to Show opening each show day.

EXHIBITOR MOVE-OUT SCHEDULE
Exhibitor teardown will begin at 4:00 p.m., Friday, November 6. Everything must be cleared from the hall by 12:00 p.m., Sunday, November 8. If you do not intend to begin teardown prior to 12:00 p.m. on Saturday, November 7, please inform Show Management. Any freight not picked up by your specified carrier by 10:00 a.m., Sunday, November 8, will be returned to the warehouse where storage fees will accrue, or shipped with an official freight carrier, at the exhibitor's expense.

NEW – RIG & TRAILER PARKING OPPORTUNITY
Exhibiting companies can now take advantage of a low-cost rig and trailer parking at the Cashman Center, located approximately 15 minutes from the Las Vegas Convention Center. Exhibitors may park their rigs beginning Saturday, October 31 through Saturday, November 7 for only $375. All rig reservations must be pre-paid and are first-come, first-served. Rigs must be placed no later than Monday, November 2nd by 11:00 p.m. CLICK HERE for more information and the application, or visit the Show Office in room S224 at the convention center.

MARSHALLING YARD
Drivers who need to unload materials at a freight door must check-in at the Freeman Marshalling Yard before coming to the Las Vegas Convention Center. The location for the Freeman Marshalling Yard is 8801 Las Vegas Boulevard South, which is approximately six miles south of the Las Vegas Strip between Blue Diamond and Silverado Ranch Blvd. 

WHAT CAN YOUR FLOOR MANAGER DO FOR YOU?
Floor Managers are assigned to each hall. In many cases, they have worked the same area of the show for a number of years. Floor Managers are your on-site resource and can help with questions about freight, move-in, move-out, booth vehicles, display regulations, and assist you if you encounter a challenge of any kind. Contact information will be provided to you in your booth during set-up.

ORDER YOUR LEAD RETRIEVAL MACHINE
SEMA has partnered with CompuSystems to provide you with tools for managing the entire lead retrieval process. Every attendee on the show floor wears a badge that shows their name, title, company name, and city/state. Embedded within a bar code on each badge is a great deal of key information about that attendee. CompuSystems offers a suite of lead management products and services designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Available are all types of lead retrieval needs: a handheld unit, a desktop unit with paper printout, and a computer-based system for the more advanced user. Make the most of your investment in exhibiting at the SEMA Show, and turn your leads into sales! Simply CLICK HERE or call 708/786-5565 for more information.

DISPLAY VEHICLES ARRIVING AT THE SHOW – WHERE TO GO
There are two distinct groups of vehicles arriving at the show in the next few days; Booth Vehicles and Feature Vehicles. 

Booth Vehicles are those placed within an exhibitor’s booth, and can be placed anytime during setup hours. Best to bring them in AFTER your target time to ensure that the aisles are clear and your carpet is laid. There are NO spotting fees. To get your car into your booth, just go to the nearest freight door and a Freeman representative will guide you to your booth. Check the online floor plan or call 702/450-7662, ext. 120 if you need assistance on which freight door is best. During the Show, vehicles absolutely can NOT be started.  All batteries and alarms must be disconnected. Gas tanks must be less than one-quarrter tank full or contain five gallons, whichever is less. Please make sure it is also at least 10 inches in from the aisle.

Feature Vehicles are those sponsored by an exhibitor and will be placed in and around the convention center grounds this Sunday. All Feature Vehicles have been assigned an arrival time based on their confirmations. All Feature Vehicles will be required to check-in at the Green Lot which is east of the Convention Center off of Desert Inn Drive. Please have all Feature Vehicle drivers bring their confirmations with them and report to the Green at their appointed time this Sunday. During the Show, vehicles absolutely can NOT be started. All batteries and alarms must be disconnected. Gas tanks must be less than one-quarter tank full or contain five gallons, whichever is less. 

EXHIBITOR APPRECIATION PARTY
SEMA truly appreciates the efforts you have made to exhibit at this year’s SEMA Show, and wants to say thank you at the 2nd annual Exhibitor Appreciation Party. This year’s reception will be held poolside Monday evening, November 2nd, at the Renaissance Hotel next to the South Hall, from 5:00p.m.—8:00 p.m. Grab some food and drinks, compliments of SEMA, and celebrate the kick-off to what will be a great week at the SEMA Show. 

ATTENTION R&D ENGINEERS & PRODUCT PLANNERS
Cut product development time and cost using Computer-Aided Design (CAD) technologies. Through demonstrations and a short tutorial you’ll see how powerful and easy this tool is to get your next product launched and to market quicker, and for LE$$. Don’t miss Tech Transfer: Cut Product Development Time & Cost, two sessions offered at 10-11 a.m. and 2-3 p.m., Monday, Nov. 2, room N263.

DIRECTIONS TO THE LAS VEGAS CONVENTION CENTER

• I-15 to Sahara Exit, turn east (toward the Strip)
• One block after Las Vegas Boulevard (the Strip), turn right onto Paradise
• Las Vegas Convention Center will be on the left side
• For more information, please call the LVCVA at 702/892-0711

CLEAN FLOOR DEADLINE IN PLACE.
In an effort to ensure a fluid move-in of the Show for all exhibitors, a "clean floor" deadline is in force for 3:00pm on the Monday before Show opening. "Clean Floor" refers to the requirement that all crates and "empties" be ready for pick up by the Official Service Contractor for storage during the Show. All crates must be sealed, closed and labeled for Freeman or to commence "cleaning" the floor for final preparation of the Show's opening. 

VEHICLE PARKING AT THE CONVENTION CENTER

• No parking overnight in any Convention Center parking lot. 
• Vehicle parking is available in the Gold Lot, located across from the Convention Center entrance on Paradise Road.
• Vehicle parking is available in the Green Lot, located on the Southeast corner of Swenson and Desert Inn, behind the Convention Center.
• Parking fee is $10 daily on show days with in/out privileges.
• ADA parking will be in Silver 4 lot, next to the Renaissance Hotel by the South Hall

SEMA Showgoers are encouraged to participate in a one-hour seminar/discussion with seasoned exporters who will be talking about some of the hottest new markets for SEMA-member companies, which Asian, European, Latin American and Middle Eastern countries you should consider and why.

They also promise to highlight the most common mistakes made by SEMA members seeking to sell abroad—and how to avoid them.

What: Global Growth: Successful Companies Show the Way to International Success
When: Monday, November 2, 2009, 3:00 p.m.–4:00 p.m.
Location: Room N258, Las Vegas Convention Center

Panelists:

• Jim Cozzie, RTM Productions
• Bob Scheid, Fidanza Engineering Corp./Performance Management and Consulting LLC

No RSVP necessary.

Questions? Contact Linda Spencer.

	Robert Hight	Ashley Force Hood	Tony Pedregon

NEWS NUGGETS

FUNNY CAR SHOWDOWN SET FOR ‘SIN CITY’: With a total of only 48 points separating first-place driver Robert Hight from third-place driver Tony Pedregon, the battle in Funny Car for the NHRA Full Throttle Drag Racing world championship couldn’t be tighter heading into this weekend’s ninth annual NHRA Las Vegas Nationals, the fifth of six races in the 2009 NHRA Full Throttle Countdown to 1 playoffs. Hight, and John Force Racing teammate, Ashley Force Hood, have held the top two spots since the Dallas race in September, but two-time world champion Pedregon sits a little more than two round wins out of the top spot. Considering that since the inception of the Countdown to the Championship playoffs in 2007, every winner in the Funny Car class at the October race in Las Vegas has gone on to win the world championship, the stakes couldn’t be higher for any driver within the top-10 point standings.

Just two years previous, a first-round loss at The Strip at Las Vegas Motor Speedway all but ended Hight’s chances of winning a world championship, while Pedregon’s win that year all but secured his second. But, if Pedregon wants to make it a third, he’s going to have to go around arguably the strongest pair of Ford Mustangs in the class.

“It’s the best spot that we could be in,” said Force Hood. “At the beginning of the year, when we have our big team meetings and we get ready to head off to the Winternationals, that’s always our goal. Obviously Robert and I aren’t not the only ones, but we are one and two. So (the others) are going to have to catch up and go around us.”

The ninth annual NHRA Las Vegas Nationals, the fifth of six races in the NHRA Full Throttle Drag Racing Countdown to 1 playoffs, will take place this weekend, October 29–November 1, at The Strip at Las Vegas Motor Speedway.

NHRA VEGAS STYLE FAN FEST OCTOBER 29 ON FREMONT STREET: NHRA Vegas Style Fan Fest, the official kickoff to the 2009 NHRA Las Vegas Nationals, will take place Thursday, October 29, from 6:00 p.m.–8:00 p.m. on Fremont Street in Las Vegas. NHRA Full Throttle Drag Racing Series stars Antron Brown, Larry Dixon, Tony Pedregon, Tim Wilkerson, Bob Tasca, Jeff Arend, Jeg Coughlin, Allen Johnson, Michael Phillips, Bob Bode, David Hope and others will participate in the autograph session. The first 500 fans in the autograph line will receive a free special-edition poster featuring select drivers in the NHRA’s Countdown to 1 playoffs. The Fan Fest will take place on the 3rd Street section of Fremont Street near the Four Queens Hotel & Casino, FitzGerald Casino & Hotel and the Fremont Hotel & Casino. For more information, visit www.NHRA.com.

NHRA ANNOUNCES SAFETY INITIATIVES FOR 2010: NHRA has announced its technical initiatives for 2010, which are designed to improve safety, as well as reduce unwanted downtime at events due to leakage on the track. Highlighting the changes in 2010 will be the implementation of a new Eject Helmet Removal System in all four professional categories, as well as Top Alcohol Dragster and Top Alcohol Funny Car in the NHRA Lucas Oil Drag Racing Series. The system uses an inflatable bladder located in the top of the helmet to make removal of the helmet by safety personnel after an incident easier and safer. In addition, all participants in the Top Fuel and Funny Car classes will be required to use an Electrimotion Safety Shut-Off Receiver.

The device, when used in conjunction with the Electrimotion Shut-Off Transmitter and Electrimotion Safety Shut-Off Box, will automatically shut-off fuel and ignition as well as deploy the parachutes once the driver has passed the finish line if the driver has not done so already. The system will activate when the car passes by a wall-mounted transmitter. Other safety measures in NHRA’s top two classes include fireproof tubing on brake lines and, in Top Fuel, a required cable wrapped around the rear wing main element that will deploy the parachutes automatically in the event the rear wing becomes separated from its supports. The same mechanism will be required in the Top Alcohol Dragster class as well.

Beginning March 11, 2010, in Pro Stock, cars will be required to have formed and foamed seats as well an NHRA-accepted lateral head support system, along with an rpm limiter set at 4,000 rpms that will be activated after eight seconds into a run to slow the car in the event the driver is unable to do so. Finally, drivers will be required to wear SFI 3/2A/15 fire suits. Affecting all classes in 2010, where applicable, and to reduce the chance of fuel leaks, all NHRA-accepted fuel lines will be required to use ends that are specifically designed for the type of fuel line being used to reduce fuel leaks. For more safety initiatives for 2010, visit www.NHRA.com.

COMING ATTRACTIONS

NHRA LAS VEGAS NATIONALS, THE STRIP AT LAS VEGAS MOTOR SPEEDWAY, OCTOBER 29–NOVEMBER 1: The NHRA Full Throttle Drag Racing Series heads back to Sin City for the penultimate race in the NHRA Full Throttle Drag Racing Series. Defending event winners include Tony Schumacher (Top Fuel); Cruz Pedregon (Funny Car); Jeg Coughlin (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA NHRA FINALS, AUTO CLUB RACEWAY AT POMONA, NOVEMBER 12–15: The NHRA Full Throttle Drag Racing Series and Countdown to 1 playoffs come to an end at this historical event in sunny Southern California. Defending event winners include Larry Dixon (Top Fuel); Cruz Pedregon (Funny Car); Greg Anderson (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

	Hector Arana

HE SAID, SHE SAID

JUST TWO MORE WINS?: Pro Stock Motorcycle rider Hector Arana on the success he’s seen this season and a possible world championship at the end of it: “It’s amazing how everything has turned around for me to win five races this season; now I just need to win (two) more and I’ll be good.”

INSIDE THE NUMBERS

5/2: Those are the odds that Fred Crespi, famed oddsmaker for the sports books at The Palms Resort & casino and the South Point Hotel & Casino in Las Vegas, gave Tony Schumacher for this weekend’s NHRA Las Vegas Nationals. Schumacher is seeking his fourth event win and fifth at The Strip at Las Vegas Motor Speedway.

DID YOU KNOW…

…that the final two races of the season, the ninth annual NHRA Las Vegas Nationals and the 45th annual Automobile Club of Southern California NHRA Finals boast the largest entry lists of the season. Below you’ll find the number of vehicles entered to compete in the four professional categories for each event:

Corky Coker, past SEMA chairman of the Board and president of Coker Tire Company, will speak at the Prayer Breakfast at the 2009 SEMA Show. The breakfast organizers offer a complimentary continental breakfast, an inspirational message and a chance to hang out with Coker and other Christian leaders. The breakfast is scheduled for Wednesday, November 4, 7:00 a.m.—9:00 a.m, in room N234-N236. For further information, contact Wade Kawasaki.

Vortex Splash Guards Technologies Inc., developers and patent holders of what they say are the world's first aerodynamic (air routing) mud guards, has recently designed an MOU with Papp Plastics to manufacture and distribute to the OEM accounts. Besides the stealth styling, Vortex says the technology affords fuel savings and other performance advantages over existing designs. Vortex partnered with Hopkins Manufacturing in 2007 to service the aftermarket. Hopkins has had great success garnering sales through retailers, such as Oreilly’s, to a recent launch with Pep Boys.

	Heath Breedlove

Heath Breedlove joined Beck/Arnley as its new vice president of retail and program group sales. In this position, Breedlove calls on and facilitates sales growth with program groups and retailer customers' businesses. Prior to joining Beck/Arnley, Breedlove served as regional director of store sales for General Parts Inc., where he managed sales activities for more than 20 CARQUEST Auto Parts stores' corporate sales.

Tire Group International (TGI) opened a new sales office in Houston, Texas. The new office is headed by Tom Wilbur, who joins the company with more than 12 years experience in the tire industry.

JATO Dynamics appointed David Di Girolamo to business development manager for the retail sector. Before joining JATO, Di Girolamo was instrumental in the development and management of performance improvement programs for dealers and importers globally, including Volkswagen group, Peugeot and Toyota.

Jotto Desk and SNUGTOP announced a new distribution agreement allowing SNUGTOP to offer the Jotto-Cargo Slide line of cargo management products through its dealer network in conjunction with SNUGTOP products. This agreement fills a distribution gap for Jotto-Cargo Slide on the West Coast while providing new sales opportunities for existing SNUGTOP dealers.

Philips Automotive Lighting North America, a division of Royal Philips Electronics, appointed Dave Illes as its senior sales manager for the North American automotive aftermarket. He will be responsible for all sales channels and customers in the United States, Canada and Mexico. Prior to joining Philips, he spent 10 years with Tenneco Inc. working in both Canada and the United States in a variety of sales management and operations roles.

The cornerstone of the Young Executives Network (YEN), a SEMA committee, is providing opportunities to network and learn from others with the specialty-equipment industry. Membership in YEN is open to all SEMA-member company employees under the age of 40 at no cost.

Greg Parker, marketing and creative consultant with Martin & Company Advertising, is now taking the lead as the chairman of YEN. SEMA Member News recently spoke to Parker about his new role as chairman.

Visit WTC's website

WTC Reception Ready for Renaissance

WTC reminds all wheel and tire industry professionals to stop by the Renaissance Hotel Copa rooms on Wednesday, November 4, at 5:00 p.m. for the annual WTC Industry Awards Reception. The Renaissance is located directly adjacent to the Convention Center South Hall entrance, making it the single most convenient place for wheel and tire exhibitors to stop and relax after a long day on the Show floor.

"We’ll be presenting the 2009 WTC Lifetime Achievement Award during the evening," said WTC Chair-Elect David Insull. "We also have a special award announcement, of sorts. Wheel and tire professionals will want to be on hand for that. We also have a few door prizes to give away. These are valuable prizes, something that everyone will want to have. But to have a chance at winning, you have to be there!"

WTC wishes to thank the following companies for sponsoring the reception:

• American Tire Distributors
• Discount Tire
• Konig
• Mickey Thompson Performance Tires & Wheels
• Standards Testing Labs
• Steele Rubber Products
• The Ultimate Wheel & Tire Plus Sizing Guide

WTC Open Meeting Postponed

The WTC Open Meeting scheduled for Monday afternoon, at 1:00 p.m. in Meeting Room S233, has been postponed to a later date. Logistics and scheduling conflicts with principle speakers for the meeting could not be resolved, and the meeting will be scheduled sometime in the future. WTC apologizes for any confusion or inconvenience.

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC, contact Jim Skelly.

Visit ARMO's website.

Come to the ARMO Booth at the SEMA Show

ARMO would like to invite everyone to stop by the ARMO booth at the 2009 SEMA Show. The council will display three vehicles this year—a '66 Mustang, '69 Chevrolet Camaro and a '32 roadster. You can also see a video display of the ARMO New Products Showcase held earlier this year in Carlisle, Pennsylvania. Throughout the Show, representatives from the ARMO council will be at the booth to answer your questions.

Check Out This Kid at the SEMA Show

Meet 16-year-old Race Safro in front of the SEMA Show with a restored '77 Ford Bronco on display. Safro has been involved with cars since he was 4 years old. Since that time, he has designed the custom interior of a Hollywood Gram and a chassis for a '32 Highboy, and he designed and built a '29 five-window Model A.

Most recently, Safro has taken on the responsibility of restoring a '66 Pontiac Lemans in which the owner has given Safro full permission to incorporate his creativity into the interior, paint and engine. Safro has been an advocate of ARMO's Take a Kid to a Car Show program, and he will be passing out items throughout the week.

Valuable Seminar Available Online

If you missed the ARMO-sponsored seminar, "10 Things You Can Do to Your Website Today to Improve Your Results Tomorrow," at the Hotrod & Restoration Trade Show, you can view the presentation online.

ARMO Industry Awards Reception

5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.

ARMO Open Council Meeting

7:15 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton, CR 1–3.

ARMO Shop Keepers Roundtable

10:00 a.m.–12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center, room N238.

Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, visit the council's website.

Visit HRIA's website.

HRIA Industry Awards Reception

5:15 p.m.–8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton, BR A–B.

HRIA Closed Select Committee Meeting

7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton, CR 1–2.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA, visit the council's website.

Visit LTAA's website.

New Location for LTAA Industry Reception

LTAA will present its annual industry awards on Wednesday, November 4, 2009, during the LTAA reception at the Renaissance Hotel. This will be the first time that LTAA presents awards at the SEMA Show, and also the first time that their reception will be at the Renaissance.

"We’re really looking forward to this year’s reception," said LTAA Chair Elect George Lathouris. "It’s exciting to present our awards as part of the SEMA Show, and it’s exciting to move to a new venue. The Renaissance is literally right out the door from South Hall, so we’re accepting no excuses for no-shows. The new products section is also in South Hall, which will make it convenient for our awards committee to pick our Best New Products winners. This year’s Show is nothing but positive for us."

The LTAA Industry Reception is in Ballrooms 1 and 2 of the Renaissance, Wednesday, November 4, from 5:00 p.m.–7:00 pm.

Thanks to Our Sponsors

LTAA wishes to thank the following member companies for their generous sponsorship of the upcoming LTAA Industry Reception on Wednesday, November 4, from 5:00 p.m.–7:00 pm at the Las Vegas Renaissance Hotel.

"Words cannot express our appreciation to all these companies who were able to find some budget in this tough economy, to help keep the tradition of our LTAA Reception going," said LTAA Chairman Kelly Kneifl. "Now I’m looking forward to thanking each of them at the event."

• DuPont
• Access Roll Up Cover
• BedRug
• Extang
• TruXedo
• Keystone Automotive Operations
• SnugTop
• Wescoast Marketing Inc.
• ADC
• American Technology Components
• Hella
• Hellwig Products
• Husky Liners
• Jotto Desk
• Pilot Automotive Inc.

LTAA Closed Select Committee Meeting

7:00 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Convention Center, room S226.

LTAA Column in SEMA Member News

Read LTAA's column featured in the September/October issue of SEMA Member News.

For more information about LTAA, contact Jim Skelly.

Visit MPMC's website.

MPMC-Hosted Seminar Adds Reinhart as Moderator, NASCAR Rep to Panel.

The MPMC-sponsored seminar “Motorsports Marketing: How to Measure Your Return” will now feature ESPN/NHRA announcer Alan Reinhart as co-moderator along with MPMC Chair Bill Floyd.

Jessica Forrest of NASCAR’s Automotive Group also joins the panel of experts who will lend their perspectives on various questions dealing with marketing in motorsports.

The panelists now include:

• Bill Holland - Holland Communications
• Karl Fredrickson - Speedway Illustrated
• Morgan Lucas - Lucas Oil and Top Fuel Driver
• Brian Wolfe - Motorsports Director Ford Motor Company
• Steve Wolcott - ProMedia/NMRA
• Jessica Forrest – NASCAR Automotive Group

The seminar is on Monday, November 2, from 11:00 a.m.–12:00 p.m., in the North Hall of the Las Vegas Convention Center, meeting rooms N262–N264.

Media Registration Now Open for Media Trade Conference

Media attendees may register online for the 2010 MPMC Media Trade Conference by visiting www.sema.org/mpmc or www.sema.org/press.

All 100 available manufacturer suites have been filled, and MPMC is looking forward to another successful event. The MPMC Media Trade Conference will be at the Radisson Suites in Covina, California on January 19–21, 2010. For more information on the event, go to www.sema.org/mpmc.

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

Visit MRC's website.

MRC General Membership Meeting and Awards Ceremony

SEMA and the MRC invite you and a guest to witness the induction of its newest member into the MRC Hall of Fame and the presentation of the prestigious STAR Award.

MRC will host the annual General Membership Meeting and Awards Ceremony at the Las Vegas Hilton Hotel, Pavilion 11, on Sunday, November 1, 4:00 p.m.–6:00 p.m. The special guest speaker is Bryan Shirley, president and CEO of MANA.

Hurry! Seating is limited. Please take a moment and contact Staci Bostock at 909/396-0289 ext. 104 or via e-mail: stacib@sema.org by Monday, October 26.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Staci Bostock.

Visit PRO's website.

Inaugural PRO Reception at the 2009 SEMA Show

PRO invites all industry professionals to attend its first NovemberFest reception to meet and network with OEM restylers, manufacturers, industry media and others on Tuesday, November 3, 5:30 p.m.—7:30 p.m., in the Las Vegas Hilton, Ballroom D.

“This is the first-ever PRO reception in Las Vegas and we’re determined to set the bar high and host an event our members and other industry guests will find beneficial,” said PRO Council Chairman Karl Stearns. “The restyling industry is strong right now and there are many exciting opportunities, so we encourage everyone to make plans to attend NovemberFest.”

Attendees need not be members of PRO or SEMA to be a part of this inaugural event, but SEMA representatives will be present for those interested in joining onsite. SEMA membership offers benefits such as additional networking events, education regarding new resources, sales ideas and techniques and valuable industry insight.

PRO will host an open bar and hors d’oeuvres thanks to donations from event sponsors Advantage Truck Accessories, Insignia Group, Restyler’s Choice, Katzkin, ICI and Classic Design Concepts. All attendees will receive commemorative T-shirts from Eagle Enterprises.

The council will also honor leading restyling companies and individuals at Novemberfest, including winners of the following awards: PRO Restyler of the Year sponsored by Insignia Group, PRO Manufacturer of the Year sponsored by Grote Lighting, the Jim Borre Lifetime Achievement Award and the Nat Danas Person of the Year Award sponsored by Truck & Auto Customizing magazine.

Also of interest to companies in the restyling industry is the PRO Open Meeting on Thursday, November 5, 2009, from 7:30 a.m.–9:00 a.m. in the Las Vegas Convention Center meeting rooms N219–N222. PRO is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.

PRO Closed Select Committee Meeting

5:00 p.m.–7:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton, CR 1–2

PRO Industry Reception

5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton, Ballroom D

PRO General Membership Meeting

7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center, rooms N219–N222

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Jim Skelly.

Visit SBN's website.

SBN Closed Select Committee Meeting

5:00 p.m.–7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton, CR 1–2

SEMA Networking Breakfast—Powered by SBN

7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton, Ballroom A

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, visit the committee's website.

Visit SPC's website.

SPC Reception at the SEMA Show

After a day on the SEMA Show floor, join the industry at the SPC reception and enjoy a relaxed lounge atmosphere. The SPC reception is set for Wednesday, November 4, 5:00 p.m.–7:00 p.m., at the Las Vegas Hilton, Palvilion 6. For more information, contact Jason Tolleson.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Jason Tolleson.

Visit YEN's website.

YEN Long-Range Planning Meeting Date and Location Change

YEN Long-Range Planning Meeting: Monday, November 2, 3:00 p.m.–6:00 p.m., Las Vegas Convention Center, Rooms N219–220

YEN Party Goes Pool Side—Annual Reception Moves to the Renaissance Hotel

YEN will make a splash with their annual reception at the SEMA Show. To be held at the Renaissance Hotel Pool on Tuesday, November 3 from 5:00 p.m.–7:30 p.m., the event will provide a fun, relaxing atmosphere to network with others within the industry.

“The YEN Reception has become a must-attend event at the SEMA Show,” said YEN Chairman Gregory Parker. “As with all YEN events, the reception will provide a great opportunity for members to network and establish valuable industry contacts. We invite all current YEN members, as well as anyone interested in learning more, to support YEN and attend.”

In addition, recipients of the 2009 Young Executive of the Year and Vanguard Awards will be announced at the reception.

The YEN Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The recipient of the award must be a member of YEN and have demonstrated exceptional service, integrity, professional growth and business ethics throughout the last 12 months. The YEN Vanguard Award is presented to an individual, business, organization or sanctioning body that has influenced the professional growth and/or cultivation of talent for young executives through its actions, mentoring, visions and/or contributions for the past, present and future.

YEN Reception

5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Renaissance Hotel Pool

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Jason Tolleson.

	While you're at the Ford booth this year, stick around for the Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

Don't miss Ford's SEMA Show reception at the Motor Trend Proving Grounds, Hosted by the Bondurant Racing School of High Performance Driving (the Proving Grounds are accessible from the Ford booth).

The Reed & Dickinson Band will be the featured  entertainment, beginning Tuesday at 8:00 p.m.

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger.

Admission is free with your SEMA Show credential.

Dedicated to addressing the many challenges facing the restoration segment of the specialty-equipment industry, the Automotive Restoration Market Organization (ARMO) works to preserve and promote the automotive restoration industry through its projects, education programs, and by monitoring legislative and/or regulatory issues that may affect member companies. More information on ARMO is available at www.sema.org/armo.

Here are the individuals who comprise the ARMO Select Committee.

• Jim Barber, ARMO Chairman, Classic Automotive Restoration Specialists
• Laura Bergan, ARMO Chair-elect, American Collectors Insurance
• Jeff Broadus, Car Collector Magazine
• Jim Christina, Dynacorn International
• Ken DeVries, Auto Trader Publishing Collector Car Group
• Michael Manning, American Autowire
• Kim Mitchell, Eaton Detroit Spring
• Roger Niehaus, Auto Custom Carpets
• Sal Perez, American Muscle Cars
• Sandy Patterson, Source Interlink Media
• Sheila Perkins, Bradley David Productions
• Alex Tainsh, TrimParts
• Jim Vinarski, Carlisle Events
• Harry Weimann, WyoTech
• Jeff Yager, Hemmings Motor News
• Ernie Silvers, ARMO IPC/Advisor, Egge Machine Co.
• Dennis Gage, SEMA BOD Liaison, "My Classic Car"