SEMA eNews Vol. 12, No. 42, October 22, 2009

	While you're at the Ford booth this year, stick around for The Reed & Dickinson Band, performing at the adjacent Motor Trend Proving Ground on Tuesday night.

The Reed & Dickinson Band will be the featured act at the 2009 Ford SEMA Show reception, beginning at 8:00 p.m., Tuesday, on the Motor Trend Proving Ground Hosted by the Bondurant Racing School of High Performance Driving.(accessible from the Ford booth).

The band will showcase material from its new release “Tonight We Ride," in addition to material from old time rock-and-roll favorites including Bob Seger. Admission is free with your SEMA Show credential.

An additional 30 companies have signed up for the SEMA Show since the beginning of October, demonstrating a growing confidence in the specialty-equipment industry’s future heading into 2010. This is a dramatic increase in last-minute activity compared to the same period last year in which only 13 exhibitors signed on.

“This surge in activity can be attributed to an unprecedented launch of new programs and services aimed at saving exhibitors time and money,” says Peter MacGillivray, SEMA vice president of communications and events.

SEMA has, for example, negotiated with nearly every major Las Vegas hotel to offer substantial SEMA Show attendee discounts. JetBlue Airways and Continental Airlines are also discounting airfare to Las Vegas during the days leading up to, and immediately following, the Show.

There’s even a ticker on SEMAShow.com updating the lowest fares to Las Vegas from several carriers.

SEMA’s new online Matchmaking Program launched earlier this year is connecting buyers and exhibitors before the Show, allowing them to schedule meetings and set agendas in advance with those most relevant to their business interests. More than 10,000 buyers and exhibitors are using the program and have exchanged more than 25,000 messages.

A larger New Products Showcase in a new location, enhanced by both still photography and video, allows exhibitors to display their latest innovations to not only buyers, but also to journalists and photographers covering the Show for global media outlets.

Exhibitors are also finding relief from drayage costs. SEMA Show exhibitors who bring their freight in a privately owned or rental vehicle (i.e. car, pickup, minivan, U-Haul, trailers or rig) weighing no more than 1,000 lbs. are provided free booth delivery of their freight. Click here for complete details on the free material handling program.

Exhibit space is still available for the 2009 SEMA Show. Don’t hesitate and wait until next year. Don’t let your competitors run out of sight with your market share! Sign up for the 2009 SEMA Show today. Register at www.SEMAShow.com or call ConVexx at 702/450-7662 x120.

Join these 30 exhibitors that have registered this month and positioned their businesses for a profitable 2010 (click here to see where you can find these, and all, 2009 SEMA Show exhibitors):

If you still haven't booked a room, discounted rates are still available at the following Las Vegas hotels:

Don't wait any longer to make reservations, though. Discounted rate reservations close Monday, October 26. Go to www.SEMAShow.com/reservations to secure your lodging.

Though consumers and business leaders wait for definitive signs of economic recovery, one message from the specialty-equipment industry is clear: 2010 will be better. Buyers, manufacturers, reps and distributors have not only committed to attend the 2009 SEMA Show, but are also taking advantage of new tools and services available at the Show.

SEMA's new online Matchmaking Program launched earlier this year, for example, is connecting buyers and exhibitors before the Show, allowing them to schedule meetings and set agendas in advance with those most relevant to their business interests.

Open exclusively to buyers and exhibitors, this time-saving tool has helped more than 10,000 connect and exchange more than 25,000 messages.

A larger New Products Showcase in a new location, enhanced by both still photography and video, allows exhibitors to display their latest innovations to not only buyers, but also to journalists and photographers covering the Show for global media outlets. And the New Products Breakfast, where industry judges recognize this year's top innovators, has already shown record interest, with more than 1,300 people requesting tickets.

Programs, such as Dealer Day and the Online Marketing Conference, are also approaching record attendance. Nearly 420 dealer principals have signed on for Dealer Day, a program designed to connect auto dealerships with specialty-equipment suppliers (learn more at www.SEMAShow.com/DealerDay).

Meanwhile, the Online Marketing Conference, a full day of seminars during the Monday before the Show open, has attracted more than 200 professionals seeking to create revenue streams from their business' online presence. Learn more about the OMC at www.SEMAShow.com/OMC.

Members of the industry are also renewing commitments to themselves and their businesses by learning new tools and methods to thrive in 2010, as interest in educational seminars at the Show is higher than ever.

Finally, the industry leaders and business owners themselves have spoken about the value of the SEMA Show and its importance to their 2010 plans. See for yourself what they're saying:

“With the economy and increasing travel, the SEMA Show has become more important than ever for us. It’s the only way we can meet all our customers in one location with all of our newest products. The new payment option makes it easier to maintain cash flow while preparing for the Show. Recessions don’t last forever and already we see signs of recovery. That makes this SEMA Show a ‘must-do’ to capture more sales in 2010”
—Oliver Rathlein, Vice President of Marketing,
Eibach Springs

“We see the SEMA Show as an important event for two reasons. It's a fantastic opportunity to launch new Enkei wheels and gain customer feedback for product planning. But, more importantly, we can meet with current U.S. customers, international buyers, prospects, marketing partners and old friends. No other single event offers that combination of opportunities.”
—Brandi Beall, HR and Sales Administrator,
Enkei International


"The SEMA Show has been a great asset for launching new products and programs, renewing business relationships and creating new opportunities. Now more than ever we want to demonstrate our commitment to innovation, our customers and the industry, and we see a tremendous opportunity to accomplish this at the Show."
—Mark Richter, Senior Manager, Dealer Marketing, Falken Tire Corporation

"Participation in the SEMA Show helps us connect with customers and buyers located throughout the world all in one place."
—Jess Hoodenpyle, VP of Sales and Customer Service, Coker Tire Company

"Regardless of economic climate, getting your brand, your products, and your services in front of your core customer base is vital. It’s important to debut new products and meet new customers, but equally important to re-connect with existing customers, remind them that their continued support is appreciated.

"Just being at the Show with a creative display, exciting products and a positive attitude sends the message that while business has slowed, we’re still here, we’re still succeeding, and if you stick with us we can help you do the same."
—Mitch "Miles" P. Hubbard, Director of Marketing,
Katzkin Leather

“For almost four decades, the SEMA Show has been our single most important event of the year and it will be even more so this year. As the industry pulls together to get through these difficult days, manufacturers can't afford to be out of sight and out of mind. Far better to be creatively smaller than to not be there at all.”
—Barry Meguiar, President, Meguiar’s

"American Beta was attracted to the SEMA Show because of the new Powersports Section. By including motorcycles, ATVs and other outdoor recreation products, Beta immediately wanted to be included. We felt the SEMA Show would be a great place to showcase our 2010 models to not only the avid off-road motorcycle rider, but the car and truck audience as well."
—Tim Pilg, Marketing Manager, Beta Motorcycles

"As Bushwacker gears up to attend its 39th SEMA show, we look back on history and review the industry exposure, information and energy that it provides. This show marks the one event where industry insiders and professionals from all disciplines come together to meet and discuss advancements and market issues that affect us all. It provides a valuable platform for seasoned veterans and newcomers alike."
—Kim Ziebell, CMO, Bushwacker

“The SEMA Show provides a great platform for us to meet with current customers and, of course, meet new ones. It helps us grow as a company to see what’s new and improved in our industry and really focus on our goals for the upcoming year. It’s a great way to wrap up the old year and ring in the new.”
—Julie B. Tyson, Marketing Director, Auto Custom Carpets

"The new Powersports Section at the SEMA Show aligns perfectly with the Kolpin brand and the ATV and UTV accessories industry. This event provides a great opportunity for Kolpin to showcase our expanded product offerings to the powersports and off-road market."
—Sarah Hudzinski, Manager, Marketing Services, Kolpin Powersports

“Even with 50-plus years in the industry, B&M and Hurst continue to enjoy the opportunities provided by SEMA to renew old acquaintances, meet new customers, and hob-knob with industry friends and competitors alike. Even in this tough economic climate, the Show is still a must-attend event for companies new and old. The opportunities at the Show are worth every penny.”
—Dan Wu, VP Products/Motorsports/Events, B&M Racing and Performance Products

"The SEMA Show has global influence. We feel it is critical to have a presence there. In this tough economy, we know the buyers who make the investment to come to the Show are serious decision-makers. They are there to do business."
—Alva Chang, Vice President, Ace Alloy Wheel/Decorsa Wheels

“We have chosen to exhibit at the SEMA Show because they are expanding in to the two-wheel market and will be catering to dealerships in that market. We are looking forward to the new Powersports and Utility Vehicle Section.”
—Scott Oaks, President, No-Toil Industries

“As a founding member, we have been attending the Show every year since 1967. SEMA has always been a great place for us to connect with our customers, introduce new products, show off project vehicles, and meet new customers from around the world. We have grown our international business over 1000% from contacts made at SEMA and international sales now account for over 20% of our overall sales.”
—Don Sneddon, Advertising Manager, Mickey Thompson Performance Tires

“The SEMA Show is a great place to listen to what our customers want and determine where we need to improve. K&N has been an active participant at SEMA for decades, but 2009 will represent our largest level of participation ever. There is simply no better place for K&N to educate people about our products and marketing programs. It also happens to be one of the best car shows on the planet and an all-around fun week in Las Vegas.”
—Tim Martin, Vice President, K&N Engineering

"The SEMA Show is the industry event. We use it to contact existing dealers and new buyers. It's a great place to introduce new products. We get all the buyers we need to see. It's a win-win for sellers and buyers."
—Chico Kodama, President, Mooneyes USA

“We feel the SEMA Show is to the automotive aftermarket what the Oscars are to Hollywood. We spend all year working on our craft and once a year we get to show it to not just buyers, but industry leaders and the media. If you aren’t there, you aren’t doing anything of note.”
—Rick Johnson, President, Gear Vendors

Don't sit this year out, only to find yourself behind next summer. Make plans to exhibit or attend the 2009 SEMA Show today!

To register for the Show, click here.

To reserve an exhibit space, click here.

	Hurst/Magnaflow exhaust, Hurst/Eibach suspension and Hurst 20-inch forged wheels are just a few of the choice items on this Hurst-edition Camaro.

Interested in owning this gorgeous Hurst edition Camaro and helping the industry at the same time? Then jump on eBay and place your bid!

Proceeds from the sale benefit the SEMA Memorial Scholarship Fund, a program that fosters industry leadership by supporting the education of students pursuing careers in the automotive aftermarket.

For more details, click on www.eBay.com/SEMA and get started!

	The Center for International Commerce at the SEMA Show is the staging ground for your business's international expansion.

Once made up mostly of American speed enthusiasts, the specialty-equipment market is now a global passion, with enthusiasts off-roading and drag racing from Beijing to Dubai. And nowhere is this better illustrated than at the SEMA Show. Buyers from around the world converge on Las Vegas to discern which products and trends will prove hot in their home markets.

In fact, 22% of registered buyers for the 2009 SEMA Show are from outside the United States, the highest percentage in the history of the Show, and an 8% jump from 2004.

As a result, SEMA has increased services for international buyers at the Show, based around the Center for International Commerce (CIC) located in the Skybridge connecting the Central and South Halls of the Las Vegas Convention Center.

These include educational programs and support for buyers, highlighted this year by a discussion with two seasoned exporters, Jim Cozzie of RTM Productions and Bob Scheid of Fidanza Engineering/Performance Management and Consulting. Among other topics, Cozzie and Scheid will demonstrate how to vet international buyers who show up to your booth and how to handle inquiries for exclusive distribution rights. The Global Growth discussion is scheduled for Monday, November 2, 3:00–4:00 p.m. in Rooms N258–N260 of the Las Vegas Convention Center.

Through its online matchmaking service, SEMA is also facilitating connections between international exhibitors and buyers, and using international promotions in multiple publications to attract qualified buyers to the Show. Finally, the association also hosts the International Happy Hour, the largest SEMA international networking event of the year.

SEMA is also working to help exhibitors expand their businesses into international markets by participating with the U.S. Department of Commerce International Buyer Program, which recruits and escorts delegations of international buyers to the SEMA Show. Have questions about specific regions?

Stop by Room S232 on the Skybridge on Wednesday and Thursday mornings to meet with U.S. government representatives from Mexico, Central America, South America and the Caribbean (Wednesday), as well as Africa, Asia, Europe and the Middle East (Thursday). No appointment is necessary.

SEMA is also offering interpreters skilled in seven languages, available by the hour, for exhibitors to meet with international buyers in the CIC; complimentary meeting rooms; and the International Buyer's Guide, featuring a list of exhibitor's companies and designed to stimulate global sales leads.

For additional details about SEMA Show international resources, click here.

	Jesse and Jeff Greening's '71 Camaro, shown here in the Baer Brakes booth at the 2008 SEMA Show, won the 2008 GM Design Award for Best Vehicle.

General Motors will once again present its design awards to the builders of inspired versions of various GM models. Categories will be divided into two groups:

A) Vehicles: cars, SUVs, trucks, hot rods, restored vehicles
B) Component/system designs

Download a copy of the application form here, which you can use to apply for consideration.

You can copy the application form and apply for more than one vehicle or component award. You can also forward the form to any suppliers with a new/innovative component design that contributed to your GM show vehicle.

Click here for more information on the GM Design Awards.

	Tickets for the SEMA Industry Awards Banquet, featuring the newest members of the SEMA Hall of Fame, award presentations and comedian Bill Engvall, were mailed this week.

Tickets for the SEMA Industry Awards Banquet were mailed out this week.

Each year, thousands of industry professionals attend the banquet to honor new SEMA Hall of Fame members and to recognize winners of several prestigious industry awards, including Person of the Year, WD of the Year and Manufacturers' Rep of the Year. The evening kicks off on Thursday, November 5, with a reception in the Las Vegas Hilton at 6:30 p.m., followed by the Industry Awards Banquet, which begins at 7:30 p.m.

Following dinner and the award presentations, attendees will be entertained by comedian Bill Engvall, who currently hosts "Country Fried Home Videos" on CMT. Engvall’s ability to connect with audiences has made him one of the most popular and busiest comedians today.

For exhibitors who have not received their tickets in the mail, visit the SEMA Association Center located in the lobby of the Las Vegas Convention Center and ask for Tricia Ward.

For more information on the 2009 SEMA Show, visit www.SEMAShow.com. Questions about SEMA Industry Awards Banquet tickets? Contact Tricia Ward.

	YEN's annual reception will be held at the Renaissance Hotel Pool on Tuesday, November 3, from 5:00 p.m.–7:30 p.m.

The Young Executive Network (YEN), made up of up-and-coming leaders, will be making a splash with their annual reception at the SEMA Show. To be held at the Renaissance Hotel Pool on Tuesday, November 3 from 5:00 p.m.–7:30 p.m., the event will provide a fun, relaxing atmosphere to network with others within the industry.

“The YEN Reception has become a must-attend event at the SEMA Show,” said YEN Chairman Gregory Parker. “As with all YEN events, the reception will provide a great opportunity for members to network and establish valuable industry contacts. We invite all current YEN members, as well as anyone interested in learning more or supporting YEN to attend.”

In addition, recipients of the 2009 Young Executive of the Year and Vanguard Awards will be announced at the reception.

For more information, visit www.sema.org/yen.

Consumer intentions to buy specialty-equipment products rose in September, up three points from the August reading of the SEMA Consumer Demand Index. The September index is 45.

Twelve percent of American drivers indicated plans to purchase specialty-equipment parts and accessories within the next three months. And following the trend of the previous three months, full-size cars are the vehicle type most likely to be accessorized.

Auto dealerships continue to be the most likely place to buy accessories, with 30% of respondents indicating they would purchase specialty parts from a dealership in the next three months.

For the complete August Consumer Demand Index Report, visit www.sema.org/research.

Keeping with the theme of helping you do more with less, SEMA's Business Technology Committee (BTC) is sponsoring a track of seven seminars at the 2009 SEMA Show that will help your business do exactly that through the use of technology and quality product information.

The sessions are geared toward manufacturers, distributors and anyone else involved in the aftermarket distribution chain, and each is chock full of suggestions on how to make your business work smarter.

SEMA Show exhibitors: Generate more buzz for your company and its products at the 2009 SEMA Show by offering products to builders through the SEMA Products for Project-Vehicle Builders list.

From now until just days before the annual Show, the latest additions to this list are made available through SEMA eNews. Hundreds of builders access the list, looking for the pieces that add extra flair to their builds. Product placement opportunities such as this are so beneficial that many exhibitors offer products for free or at a greatly reduced rate.

To place your product on the list, send your company name, a brief product description, contact information and a website where the products can be viewed to eNews@sema.org and put “Product List” in the e-mail subject line.

Remember, builders will contact you directly, so make sure your contact information is accurate. New submissions will be included every week.

View all of the previous submissions on www.SEMAShow.com.

Exterior Components/Accessories

Al’s Liner: Do-it-yourself, professional-grade, Urethane/Acrylic Coating System for truck beds, undercoating, interior coating, chassis lining or general applications around the shop and home. Contact: Dana Mitchell, dana@alslienr.com, 800/999-6841. Website: www.alsliner.com.

Drake Muscle Cars: Carbon-fiber hoods and billet products for 2008–up Dodge Challenger. Contact: Christina Briseno, cbriseno@scottdrake.net, 702/853-2060. Website: www.drakemusclecars.com.

Drake Off-Road: Offering a new line of parts for Jeeps, Toyota FJ Cruisers and Hummers. Select parts and accessories available for each application. Contact: Christina Briseno, cbriseno@scottdrake.net, 702/853-2060. Website: www.drakeoffroad.com.

Luv Your Ride: Trendy license plate frames and 3-D emblems. Contact: Lara Riedel, lara@luvyourride.com, 818/599-8599, 805/435-0474 (fax). Website: www.luvyourride.com.

Interior Components/Accessories

Luv Your Ride: Car vase for flowers; 3-D emblems (some with bling). Contact: Lara Riedel, lara@luvyourride.com, 818/599-8599, 805/435-0474 (fax). Website: www.luvyourride.com.

Other Products

Risk Racing: Magnetic Light Mine, a hands-free task light with bright, wide-angle LED and powerful magnets that allow users to place the light towards a workspace at almost any angle. Contact: James Burry, info@riskracing.com, 704/658-9332. Website: www.riskracing.com.

Ford's update to the Edge CUV has it looking badder and bolder for the 2011 model year, if these shots from Brenda Priddy's spy photographers are any indication.

"Underneath the camouflage, we can see two bars running across the grill that look more truck-like than the current model," Priddy notes. She adds that other sightings have shown a chrome ring running around the entire grille opening, with the whole assembly looking not unlike the Super Duty face. New projector headlights and a lower fascia also resemble the 2010 Fusion Sport.

In back, the Edge will get new, chrome-ringed taillights and possibly a new bumper. A large piece of camouflage draped over the entire dash suggests the interior may also get a refresh. Priddy adds that the Edge and its Lincoln MKX linemate will get the 2.0L turbocharged four-cylinder engine that Ford recently announced. The automaker says the boosted powerplant is good for 230 hp and 240 lb.-ft. torque.

Photos copyright Brenda Priddy & Company. Reuse or reproduction without copyright holder's consent is prohibited.

	Submit information on your new product releases to editors@sema.org to be included in SEMA eNews.

The SEMA Show annually features the latest product innovations and introductions from all markets within the specialty-equipment industry. The Show's 2008 New Products Showcase featured more than 2,000 product entries.

Exhibitors interested in submitting a new product for the New Products Showcase can visit the SEMA Show New Products registration page here.

Create additional awareness and momentum for your 2009 SEMA Show product intros by submitting new product information for inclusion in SEMA eNews. Submit information on your new-product releases to editors@sema.org.

Below are the latest product announcements that have been added. For more new products being introduced at the 2009 SEMA Show, check out the October issue of SEMA News.

 
AMSOIL will feature the following new products at the 2009 SEMA Show. 

AMSOIL Synthetic Low-Viscosity Fuel Efficient Automatic Transmission Fluid

Formulated with the highest-quality components to exceed even the most stringent industry standards, AMSOIL introduced ATL in June. Today’s transmissions are smaller and smoother-shifting, with longer fluid life and heavier load capabilities than traditional transmission fluids are able to meet. Extended gear life, reduced leaks, rust control and anti-shudder additives are just some of the benefits of this fully fortified new product.

AMSOIL Synthetic 5W-40 Premium API CJ-4 Diesel Oil

Diesel owners of 2007 and newer engines now have the option of increased fuel economy and extended drain intervals, as well as overall better performance with AMSOIL 5W-40 Premium Synthetic Diesel Oil. Introduced in April of 2009, AMSOIL Synthetic 5W-40 Diesel Oil has the wherewithal to endure the demands of modern diesel engines. It provides extraordinary lubrication for diesel engines found in fleet, commercial and personal vehicles while improving fuel economy.

AMSOIL Synthetic Premium API CJ-4 15W-40 Diesel Oil

Also introduced in the spring of 2009, AMSOIL 15W40 Premium Synthetic Diesel Oil brings another option for the 2007 and newer diesel engines. With its ability to withstand the stress of heat, soot and acids, this oil delivers unparalleled protection for today’s diesel market. Its low-sulfated ash formulation provides excellent performance in low-emission diesel engines, while controlling soot thickening and wear. Shear stability, reduced oil consumption and lower volatility help reduce emissions.

AMSOIL Diesel Recovery Emergency Fuel Treatment

Introduced in January, AMSOIL Diesel Recovery is a product every diesel owner should have on hand. This fuel additive is cheap insurance and provides peace of mind in the event of gelled diesel fuel and/or frozen fuel filters while getting diesel owners back on the road quickly. Diesel Recovery quickly dissolves the wax crystals that form when diesel fuel passes its cloud point. It liquefies gelled fuel and thaws frozen fuel filters, making it a must for the glove box of any diesel owner living or travelling in cold climates. Now available in larger container sizes.

AMSOIL Synthetic Polymeric Heavy Duty Off-Road Grease

Announced in October and designed to accommodate the tough demands of off-road applications, AMSOIL Synthetic Polymeric Off-Road Grease provides performance benefits specific to this market. Combining an over-based calcium-sulfonate complex thickener and polymeric technology, it provides maximum wear protection to meet Caterpillar's requirements for pin and bushing applications. The tough new grease resists pound-out and extends service intervals with superior protection resulting in reduced lubricant, labor and equipment replacement costs.

AMSOIL Injen Intake for 2007 ½ to 2009 Chevy Silverado 2500/3500 Duramax Diesel V8, 6.6L

Last year's AMSOIL/Injen submission to the SEMA New Product Showcase earned a Global Media Award, and this year AMSOIL is bringing back a new model for Best New Off-Road/4-Wheel Drive Product. 2007 ½-2009 Chevy Silverado owners with a 2500 or 3500 Duramax Diesel V8 6.6L now have the option of installing a more direct route for air intake systems. With the ability to improve gas mileage and increase performance, AMSOIL/Injen Intake systems have revolutionary Variable Induction Technology. The VI Technology process is a multi-power air induction system that fills the plenum with cool air, giving added power on demand. AMSOIL Ea filter technology offers long filter life while providing superior protection and maximum efficiency.

Follow AMSOIL at the SEMA Show via the AMSOIL Events blog at http://amsoilupdate.blogspot.com.

BMF Wheels (SEMA Booth 36089) will release a brand new leveling kit program for SUVs and trucks.

BMF leveling kits are built in the USA using only premium 6061 T6 aircraft billet aluminum and 10.9 rated mounting hardware. BMF leveling kits are all bolt-on applications, maintaining factory ride and factory alignment specifications. No cutting or drilling is required when installing BMF kits. All leveling kits are anodized black and are engraved with our BMF logo. We precisely engineer features into all BMF leveling kits to ensure the right leveling kit for each application.

BMF Wheels will be releasing a brand new design and fitment for lifted the lifted-truck market at the SEMA show. We be offering a 24x10.5 M-80 by BMF Wheels. It features a 7 in lip, TMPS sensor compatibility 4.75” backspacing and our patent pending machining process in “Death Metal” black finish.

The 24x10.5 is marketed toward the lifted truck enthusiast that demands the best and most unique wheels on the road today.
 
BMF Wheels release a brand new Forged wheel program. Our forged one-piece construction is unmatched in the industry and is the ultimate wheel for the lifted truck enthusiast.

The company will debut the ALL-NEW BMF Wheels “Rehab” design at the SEMA Show. It is a forged one-piece 20x12 with 4.5” backspacing. It features TMPS sensor compatibility and “Death Metal” black finish.

The 20x12 Rehab is marketed toward the lifted-truck enthusiast that demands the best and most unique wheels on the road today.

Shiniest Industries Inc.

FANTASMA OWL: Customize Your Car with Vivid Blazing Animation!

During the course of vehicle movement, this product with its programmable full-color LED lighting imaging system attached to the rotating wheel will create fantastic animated full color lighting images of characters from “photogene effect”. This unique product with capability of showing the eye-catching “Blazing Afterimage Effect” on the wheels of a moving vehicle will not only allow the vehicle owner to show his/her individuality and specialty on the vehicle to show off people, but also will serve as a great platform for the commercial usage as sales promotion advertisement application.

Users can design their own images and change as they wish from customized software in their own computer and load through a USB Flash Drive provided. A patented universal-fit wheel mounting system makes the wheel fitting easy and secure through the wheel center hole without having to remove the wheel. 4 AA-size 2000mAh Ni-MH Rechargeable batteries are supplied as power source and a smart Fast Charger is provided allowing the 4 batteries to be fully charged from 12V car-power in one hour.

Rage Powersports Snowmobile Ramps

Our premium snowmobile ramps are the most versatile and complete loading ramp available and make load
a snowmobile into a pickup truck or on a trailer a breeze. Designed with integrated graphite ski guides accommodate
single, double or even triple carbide skis.

Products features: 

• Constructed of lightweight aluminum
• Integrated ski guides works with all ski types
• Huge 1250 lbs. capacity center ramp
• Extra agressive 1/2” square cross bar cleats for maximum traction
• Offset design provides better traction and eliminates the need for helper ramps
• Three-piece design to fit every sled
• Tapered foot for smooth transition

The center ramp features 1/2” square cross bar cleats for maximum traction in all weather conditions and a
huge 1250 lb capacity to load even the heaviest sleds safely. Both the center and side ramps feature a hybrid hook / plate end for strength and versatility and taper at the bottom for a smooth entry and exit. These all aluminum ramps will never rust and can be stacked neatly for storage in your truck bed or on your trailer.

Center ramps are also available separately for loading motorcycles, ATVs / UTVs or lawn and garden equipment.

Gale Banks Engineering 

The spectacular new Banks iQ™ vehicle user interface: 

A true stand-alone microcomputer, ready to provide total control and graphically report back on the engine in real time.  It tests vehicle road performance, set alarms, it lets its user watch videos, log data, play games, listen to favorite tunes, read/clear engine codes, adjust gauge colors, even review Microsoft® Windows documents … And that’s only the beginning! 

Teamed with a Banks diesel tuner (like the Banks Six-Gun®), the Banks iQ™  lets the driver choose between any of six power levels “on-the-fly” at the touch of its easy-to-read, full 5”, color screen.  And, paired with the patented Banks SpeedBrake™ the Banks iQ™ expertly manages downhill speed adding a welcome margin of safety to the drive. 

The brand new Banks iQ™ comes complete with a built-in rechargeable battery. Visit www.bankspower.com.

Here is a compilation of products from recent editions of SEMA eNews that are also being introduced at the 2009 SEMA Show:

Flaming River Industries will introduce its Billet-Power rear steer power rack and pinion and 2005–2010 Mustang manual rack and pinion at the 2009 SEMA Show.

Billet-Power Rear Steer Power Rack and Pinion

Made of all new components, this Power Rack and Pinion is designed to fit any classic rear steer vehicle. It will be utilized in all Flaming River bolt-in rack and pinion cradle kits for popular classics.

- A new valve and piston design provides more than 6” of travel for a full turning radius.

- Billet mounting “pillow blocks” can be adjusted to modify the pinion angle for clearance.

- Pinion shaft rotates to align with vehicle’s steering shafting

2005-2010 Mustang Manual Rack and Pinion

The newest addition to Manual Rack & Pinion steering is lighter than the factory Mustang power system—reducing vehicle weight by 10–15 lbs. by eliminating hoses, pulleys and pumps.

• Billet mounting brackets adjust to modify the pinion angle for large tube headers and engine swaps in custom applications.
• Bolts into same mounting location as OEM Power Rack
• 3 ≤ turns lock to lock
• Race proven – ran at Talladega Superspeedway with Hajek Motorsports Team and Bill Elliott

Ultimate Truck Gear Ltd. will introduce four new products during the 2009 SEMA Show: billet aluminum instrument pods, the Rocker Pod cargo step, Ultimate push bar and TacRack tactical rack system.

Billet Aluminum Instrument Pods

• Designed for interior and exterior use
• Will accommodate 2 and 1/16” standard gauges

• 	Rocker Pod Cargo Step
  	The Ultimate Push Bar
  	TacRack Tactical Rack System

  All wiring remains hidden
• Available in polished aluminum or anodized finishes.

Rocker Pod Cargo Step

• Fully extruded aluminum cargo steps
• A revolutionary concept that offers unique styling & unsurpassed functionality
• Now available in wheel to wheel applications

The Ultimate Push Bar

• Rugged, completely functional and frame mounted
• Mount auxiliary lighting, winch, and hitch receiver
• Unique removable molded edge bumpers available

TacRack Tactical Rack System

• Patent pending unique cargo rail and racking system
• Choice of polished billet aluminum or black powder coated clamps
• Available with polished stainless or black powder coated 2” tubing
• Offered as a modular system
• Customized to your needs

Luv Your Ride (SEMA Show booth #12054) will introduce several new products during the SEMA Show, including its car vase for fresh flowers, vehicle emblems for the interior and exterior and license plate frames.

For more information on the company and its products, contact Lara Riedel at 818/599 8599 or 805/435-0474 (fax).

Baja Designs Inc. will introduce the Kwik Jak, Strykr and LED Dome/Rock Light at the 2009 SEMA Show.

Kwik Jak

Kwik Jak

At only 4.5 lbs, the billet aluminum Kwik Jak is lightweight but performs like its heavy-duty cousins. It’s powered by standard 3/8-24 CO2 cartridges and can lift up to 2,400 lbs. in just seconds. Its collapsed height adjusts from a easy-to-stow 12.5” up to 18.5”, and it has a 6” stroke. Multiple jack pad configurations allow the Kwik Jak to work on almost any vehicle. Another benefit of the jack is that it fits in a standard race car fire extinguisher mount for easy accessibility on tube frame vehicles. Kits are also available to adapt the jack to your on-board CO2 system or to use larger refillable CO2 canisters.

More information is available at www.bajadesigns.com.

	Strykr

Strykr

The Strykr 2” LED Adventure Light: The Strykr’s 700 lumens and long li-ion battery life guarantee that darkness won’t hold you back. With tool-less mounting options for mc/bike helmets and mc/bike handlebars, a head strap, and a hand strap, the Strykr is the most versatile adventure light available. You can even use it with your vehicle’s 12 volt battery.

The Strykr was designed to survive both our troops serving in the Middle East and the most serious off-road racers. The whole system is also waterproof to 33 feet. At only 520 grams the system is also incredibly lightweight. It offers three levels of brightness and a strobe mode.

LED Dome/Rock Light

Baja Designs new LED Dome/Rock Light is waterproof and can be mounted anywhere. It has a 360 degree optic to illuminate your cab, engine bay, wheel wells or anywhere you need a super bright, super smooth light. It is available with or without an integrated switch and in tube-mount or panel-mount versions. If desired, the tube mount versions can even be installed using a zip tie—no drilling required. Its simple two-wire installation will have you on the trails in no time.

Bully Dog Technologies' new GT and WatchDog line of products feature an internal POP function that makes it very easy to demo; simply plug a mini-USB cable into the port on the back of the package, the unit powers on automatically and will then cycle through various demos allowing consumers to see the capabilities of the product.

The GT and WatchDog product line offers a number of features, including the ability to monitor four vehicle parameters at one time with a crystal-clear, full-color display. The appearance, placement and colors of the display can be customized to fit your vehicle, mood and style. The Driving Coach software was designed to provide each driver with a savings each and every time they are behind the wheel. The software calculates the vehicle’s wasted energy due to vehicle operation, it then suggests altering driving habits in order to save energy and fuel. The diagnostic tool feature of the WatchDog allows users to read, diagnose and then erase check engine lights and trouble codes. The GT line also serves as a downloader adding additional power. For more information, visit www.bullydog.com.

DU-HA Inc. will release its Receiver Caddy at the 2009 SEMA Show. The Receiver Caddy is designed to hold ball mounts in the bed of pickup trucks and the rear cargo area of SUVs. The Receiver Caddy is heavy duty, constructed of fiberglass reinforced nylon and is fastened securely to the bed of pickups and the rear cargo area of SUVs. This new product is designed to hold two standard ball mounts, with room for trailer balls and hitch pins in the base. The lockable pin mechanism helps prevent theft as well as provides a safe storage area and reduces the risk of flying projectiles. This new product will be of tremendous value to consumers.

More information is available at www.receivercaddy.com or www.du-ha.com.

The Hi-Lift Jack Company UTV jack will be introduced to the market first at the 2009 SEMA Show in Las Vegas. The “original power tool” of the off-road market is now available to meet the ever-increasing demands of the UTV market with this specialized Hi-Lift jack model. The Hi-Lift UTV jack is the perfect size for UTV operators (off-roaders, farmers, ranchers, search and rescue personnel, and the general outdoorsman), with 36” and 42” models, each weighing less than 30 lbs.

The Hi-Lift UTV jack is superior to the factory-supplied UTV jack in that it allows you to lift the UTV from many locations, instead of being limited to specific points under the vehicle. It offers greater capacity with a 7,000 pound tested and 4,660 pound rated load limit. Additionally, the Hi-Lift UTV jack outperforms the factory-supplied jack in that it is a true “multi-purpose tool” that provides the ability to lift, winch, pull, spread, and clamp. It can be used in all conditions… water, mud, sand and even snow.

The Hi-Lift UTV jack is available with a full-line of Hi-Lift jack accessories, that make it even more valuable and efficient for many applications. Now, with the recent development of the Adjustable Tube Mounts, the Hi-Lift® UTV jack can be mounted easily and securely to any round or square tubing locations on a UTV… front/rear bumpers, bull bars, roll cages and/or roof racks. 

	Roll Centre Kit

Whiteline Automotive (Booth #20457) will introduce two new products at the 2009 SEMA Show.

Mustang KCA306

Part #: KCA306
Description: Roll Centre Kit
Application: Ford Mustang 2005 - 2010.
Retail Price: $297.23

Mustang KCA306 Product Information
Whiteline diagnosed 2005 on Mustang with a basic Macpherson strut front suspension that has poor roll centre control and excessive bump steer. With Mustang at standard ride height, front roll centre height is just over 2” above ground. With a mild lowering of only ¾” front roll centre migrates below ground level! WHAT DOES THIS MEAN? Basically it means you need a Whiteline Roll Centre Kit or “ROCK”! Mustang’s front roll geometry actually encourages roll the lower you go.

A Whiteline “ROCK” is designed to raise the front roll centre geometry by using specially engineered ball-joints and tie rod ends while still maintaining original steering geometry.

Tests on Mustang showed that raising the front roll centre resulted in a substantial increase to front roll resistance and a significant reduction in suspension compression of the outside front wheel during cornering – equals less roll. The kit also covers bump steer correction with specially engineered tie rod ends. Bump steer is the toe-in or toe-out of the front wheels as the suspension goes from normal ride height through full bump (suspension system moves up) to full droop (suspension system moves down).

	Rear Crossmember Inserts

Camaro W93194

Part #: W93194
Description: Rear Crossmember Inserts
Application: Chevrolet Camaro 2010
Retail Price: $161.00

Camaro W93194 Product Information
Whiteline’s Camaro rear crossmember inserts fit into the original crossmember mounts to re-tune them for significantly improved responsiveness without harshness. They reduce chassis movement & axle tramp. The installation can be done in-car without removing the whole rear crossmember.

For those pushing serious horsepower, we also have complete high performance, low compliance, replacement crossmember mounts available.

Silverline Stainless Steel Stack

ANSA Automotive (booth #22323) will feature its new 6-inch and 8-inch stacks, which have just been added to the Silverline Stainless Steel Stack lineup, at the 2009 SEMA Show.

All Silverline stacks and stack components are made from high-quality stainless steel, which offers superior quality and durability versus standard chromed mild steel stacks. Plus, Silverline Stainless Steel Stacks are available in a choice of finishes—mirror polished stainless steel or its new and exclusive automotive finish grade, Midnight Black.

The 6-inch stack is available in angle cut or the new 30-degree AUSSIE style turn-out. The 8-inch stack is available with the popular and aggressive 45-degree angle cut.

For more information about Silverline products, contact ANSA at 800/777-2672 or go to www.SilverlineExhaust.com.

Ansani Designs (booth #33172) will showcase a number of its latest products at the 2009 SEMA Show. For more information on the Ansani products listed below, call 480/323-0504 or visit www.ansanidesigns.com.

Ansani Designs Super Duty Fiberglass Light Bumper

Ansani Designs offers a fiberglass high-visibility bumper with molded-in light pods for 2008–current Ford Super Dutys. This complete direct-replacement bumper is 40%–50% lighter than the OE steel unit. Ansani's innovative design incorporates mounting pods for three KC Rally 800 8-inch auxiliary lights. Bumpers are shipped paint-ready; custom hydro-printed finishes are optional.

Ansani Designs Toyota Tundra Fiberglass Light Bumper

Ansani Designs offers a fiberglass front bumper insert for 2007–current Toyota Tundras. It’s a direct replacement for the factory urethane piece. The Ansani Designs insert includes three molded light pods for 8-inch KC Rally 800 auxiliary lights.

For strength, construction is from hand-laid-in-America uni-directional fiberglass. The Tundra inserts are shipped in a primer-ready gelcoat. Ansani Designs also offers optional hydro-printing in patterns ranging from carbon fibers to metal finishes to woodgrains.

Ansani Designs LED Jeep Flares, Grille and Cowl Hood

Ansani Designs introduces high-profile front fender flares, grille and a replacement hood for 2007–current Jeep JK Wranglers. Made from composite material, the direct-replacement flares and grille feature integrated Rigid Industries LED light bars.

The flares, six inches wider than stock, feature a single 6-inch Rigid E-Series LED bar; the production grille will have a single 20-inch LED bar. Ansani Designs replacement hood (not shown) features a wide, low-profile scoop.

Ansani Designs Yamaha Rhino LED Hood Scoop

Ansani Designs offers a fiberglass hood scoop/auxiliary light pod for the Yamaha Rhino. The scoop houses a 10-inch Rigid Industries E-Series bar-style LED light.

Made from hand-laid fiberglass, the scoop is shipped in paint-ready gelcoat. Or, Ansani Designs can apply hydrographic prints ranging from multiple camo patterns to carbon fibers to animal hides to hundred-dollar bills. Rhino fiberglass speaker pods will also be introduced at SEMA.

AutoWare Technologies (booth #42075) released a new eCommerce Package for its successful NextWheels Online program for the 2009 SEMA Show. Customers can now buy custom wheels and tires directly through the NextWheels Online program after they have visually previewed exactly how the wheels and tires will look on their vehicle. With a simple click of the “purchase” button, the selected wheels and tires are added directly to the retailer’s existing shopping cart.

	AutoWare Technologies released a new eCommerce package for its NextWheels Online program.

For more than 14 years, AutoWare has been providing tools to help retailers increase sales of custom wheels and tires through its SoftWheels NX, TreadWare, and NextWheels Online software programs, along with the Technical Tire and Wheel Training DVD Series and the Tire MountMate tool.

While the NextWheels Online program has been available for several years as a tool for visually previewing wheels and tires on their car, only now can retailers actually sell these products directly through the program, giving the instant response that today’s consumers demand when they are ready to buy.

The NextWheels Online eCommerce package is also easily integrated into the retailers existing shopping cart, so there is no need to recreate their website to use our application. Our programmers work directly with the web developer to join the programs swiftly and cleanly, and we can have the program up and running in a couple of weeks.

For more information on this product, contact AutoWare Technologies at 877/230-9695, 850/230-9695, or visit booth #42075 at the 2009 SEMA Show.

Be Coolant

Be Cool will introduce Be Coolant, an extended-life, super-duty coolant and antifreeze. Be Coolant features a new generation, earth-friendly, biodegradable propylene-glycol formula that protects cooling systems and aluminum components down to 26 degrees below zero (F).

Be Coolant also features a self-sealing capability ideal for sealing hairline cracks in aluminum engine blocks and cylinder heads.

Learn more about Be Coolant at www.becool.com.

BedRyder Inc. will introduce its new truck bed seating product at the 2009 SEMA Show. Useful for getting everyone to the lake, campsite, desert, hunting or fishing spot in one vehicle, and tailgating before the game. According to the company, BedRyder is the only removable truck bed seating device that meets federal safety standards for passenger seating; works with or without truck bed shells or toppers; is completely removable in seconds; fits both compact and fullsize trucks; and it's legal in all 50 states.

Some states do have stipulations for use. Get more information and see your state's requirements at www.bedryder.com.

BedSlide (a brand of IFW Inc.) will introduce the Moab Explorer, a 2008 Chevrolet Silverado crew cab customized for the outdoors.

The Moab features one of BedSlide’s most popular cargo organizers—the Classic Weatherdeck—designed for all traditional pickups and constructed with welded steel, four sealed roller bearings, three locking positions with new squeeze handle, powdercoated finish and aluminum side rails.

For more information, visit www.bedslide.com. Visit BedSlide and the Moab Explorer a the SEMA Show (Booth #30113).

Complete BedWood Kit

Bed Wood and Parts (Booth #23082) has developed a complete BedWood kit that will outfit any modern truck with the quality and good look of wood. The RetroLiner is available for most pickups, SUVs, crossovers and the musclecar-era El Camino and Ranchero. The kit is a complete system that requires only one tool (included) and requires no cutting or drilling. The RetroLiner converts any metal truck bed to a classic and durable wood surface without damage to the original steel.

BedWood for trucks offers the RetroLiner in a variety of more than 40 exotic and domestic woods. The wood is kiln-dried, stabilized and pre-cut to fit more than 200 late-model applications. BedWood for trucks can also make a custom RetroLiner for virtually any vehicle. A four-stage sanding process is utilized to create an even and ideal surface, which is ready for finish. The kits are furnished with stainless steel bed strips and hardware, as well as mounting pads and a subframe. Installation is made simple with comprehensive instructions and tips for care and maintenance.

Contact BedWood at 877/206-WOOD (9663), or visit www.bedwoodandparts.com.

High-speed Flaring Tool

Product features: Punch turrets have OP-1 and OP-2 punches positioned side-by-side for efficiency; provides the convenience and efficiency of cam lever operation; automatic punch extraction; smooth die channel does not mark tube; comes in a rugged plastic case.

For additional information on BrakeQuip’s high-speed flaring tool, visit www.brakequip.com/tools_ft.html.

C. R. Laurence Co. Inc. will showcase a broad array of windshield repair systems and auto glass urethanes and adhesives at this year’s SEMA Show, including the CRL Windshield Scratch Polishing Kit for light surface scratches, CRL Windshield Saver Kit for stone-damaged windows and the POWR BOND™ Heated Urethane Adhesive.

Windshield Scratch Polishing Kit

Windshield Scratch Polishing Kit

Gary Byrum, product manager, remarks, “The CRL Scratch Polishing Kit is designed to meet the need for a low-priced, lightweight, portable tool capable of removing light surface scratches from automobile windshields. It can also be used to polish out rubs, fine lines, stains and discoloration on mirrors or glass of any kind.”

Operating on 110 Volts AC, the CRL Scratch Polisher (Cat. No. CRL9257) is well balanced for smooth action. Included in the kit is a Makita Vertical Polisher with variable speed (600–2,000 rpm), a rubber back-up pad, spanner wrench, side handle, polishing head and 1 lb. of Cerium Oxide.

Windshield Saver Kit

Windshield Saver Kit

The C. R. Laurence Windshield Saver Kit helps to simplify windshield restoration for stone-damaged windshields and is available in single application and five-application fleet packs.

Gary Byrum, product manager, comments, “The CRL Windshield Saver Kit (Cat. No.WS341) uses a two-part epoxy compound to repair windshields. The compound hardens and bonds to fill chip crevices, preventing radial cracks. There is no drilling required, so application is easy and effective on a wide range of pit types. The clear epoxy will not affect visibility and restores the windshield to nearly new condition. This kit is perfect for smaller operations and comes in single application and five-application fleet packs. The kits contain everything needed for a complete repair.”

POWR BOND Heated Urethane Adhesive

POWR BOND

Gary Byrum, product manager, explains, “Our CRL POWR BOND Heated Urethane Adhesive (Cat. No.1214001) is specially formulated as a safe, fast alternative to room-temperature applied, one-component urethanes. This heated urethane accelerates the curing of the material when heated first in a urethane oven. This provides fast and safe driving-release times for customers who demand their vehicle back quickly—as little as 30 minutes when used on vehicles without a passenger side air bag; two hours with passenger air bag at 15°F (-9.4°C) and 25% RH (relative humidity).”

CRL POWR BOND Heated Urethane passes or exceeds U.S. Federal Motor Vehicle Safety Standards FMVSS212 (Barrier Crash Test) and FMVSS208 (Occupant Crash Protection) in the most severe interpretation with dual air bags and unrestrained dummies. CRL urethanes are supported by a One Step Primer and aerosol cleaner formulated for use in all aspects of glass bonding, including the glass frit, pinchweld and EPDM/PVC moldings.

CRL POWR BOND Heated Urethane is packaged in metal cartridges with screw-on cone nozzles included in every case of 12 cartridges. 1214001 Urethane is also part of the LYNX Services Program.

Offering more than 50,000 different products, C. R. Laurence Co. Inc. serves the industry from 24 locations throughout North America, Europe and Australia. For additional information, call 800/421-6144 in the United States and Canada, or 323/588-1281 from outside the United States and Canada. Visit the company’s website at www.crlaurence.com.

CURT Manufacturing (booth #34101) will display its newly released Reflex Brake Controller and Euro Mount Ball Mounts at the 2009 SEMA Show.

Reflex Brake Controller

Reflex Brake Controller

CURT Manufacturing is proud to introduce the Reflex Brake Controller (Part #51130). The Reflex features a dual-axis accelerometer, assuring smooth, safe stops. With one push of a button, the unit self levels and the quick-plug connector literally makes installation a snap. Adjustable power output, a manual override lever and a bright digital display ensure precision performance. The Reflex controls 2–8 brakes and is backed by a limited lifetime warranty.

Euro Mount Ball Mounts

	Euro Mount Ball Mounts

CURT is also pleased to announce the launch of the Euro Mount. This new line of stylish and intelligent mounts, inspired by European design, will initially include five different configurations; each offered with a 2 or 1 7/8-inch permanently attached trailer ball. The durable carbide black powdercoat finish adds to the look and provides excellent corrosion resistance. All CURT Class 1 & 2 receivers currently include a ball mount. Now, customers will have the option to choose a standard mount or Euro Mount with these hitches. Visit SEMA booth #34101 for more details.

OEM Dynamometer

Dynocom Industries will feature its heavy-duty OEM dynamometer that it supplied to OEMs. The Dynocom DC-1250 has several product changes, including an increase in the shaft sizes, from 1.25- to 1.5-inch; the addition of a larger eddy brake rated at 700 hp (instead of 600 hp); X-Cut knurling; and integrated tie down electronic anchoring indication. These features allow the dyno to support higher speeds, higher torque/power and increased repeatability. The best news to end users is the price: $14,995 for 2WD and $34,995 for AWD. The DC-1250 is a compact, quad roller dynamometer suitable for a wide variety of applications, including RWD, FWD cars, trucks and motorcycles. Visit www.dynocom.net for more details.

Small Block Chevy Performance Cylinder Head

EngineQuest (EQ) now offers a small block Chevy performance cylinder head with a new modified combustion chamber that is designed to accept either a flat top or dome configured piston, allowing oval track and drag race engine builders greater options.

Developed for maximum power with minimum effort, the new EQ cylinder heads are available with 180cc, 200cc, 220cc and 235cc intake runners, all with 64cc combustion chamber and angle plug. With this wide range of intake runner sizes, EQ has the perfect cylinder head for any small block Chevy engine, from 327 to 400-plus cid.

For more information on EQ’s small block Chevy performance cylinder head with the modified combustion chamber, call 800/426-8771 or visit http://www.enginequest.com.

Miller Electric Mfg. Co. plans to offer special Show discounts and hands-on demonstrations of its newest generation of MIG welding, TIG welding and plasma cutting equipment at the 2009 SEMA Show. The company will also introduce the latest designs added to its line of auto-darkening welding helmets.

The company encourages visitors to “get under the hood” and try its newest products, which will be set up for demonstration purposes. Miller also encourages SEMA Show visitors to bring their technical questions to the Show, as the company’s welding professionals have decades of motorsports welding experience. Discount details will be released at Show time.

New products on display and available for demonstration include:

• Diversion™ 165: An easy and affordable AC/DC TIG welder
• Millermatic® 211 Auto-Set™ with MVP™: Features a 30- to 210-amp MIG welding output and a great low-end arc for sheet metal work.
• Millermatic 212 Auto-Set: Also a 210-amp unit, but with a higher duty cycle for making longer welds on thicker material.
• Spectrum® 625 X-TREME™: A 21-lb. plasma cutter with the power to cut 5/8-inch steel.
• Blue Rage, Wicked and other radical designs for Miller’s line of Pro-Hobby™, Performance™, Elite™ and Digital Elite series of auto-darkening welding helmets.
• Arc Armor™ Gloves, welding jackets and other protective apparel that offers an unmatched blend of style, comfort and performance.

To learn more, visit Miller at booth #23813 in the Racing & Performance pavilion, located in the Central Hall of the Convention Center.

27F YellowTop

OPTIMA® Batteries released the new group 27F YellowTop, the latest addition to the OPTIMA product family. The group 27F not only offers greater power and more than 300 discharge/recharge cycles, but it is an exact original equipment fit for an extensive line of automobiles. With the addition of the new size, OPTIMA batteries provide exact fitment to more than 1.9 million vehicles on the road in the United States.

The group 27F YellowTop fits Asian SUV/Pickups such as Toyota Tundra, Toyota Landcruiser and Nissan Titan. It also fits several Lexus and Infiniti models and a number of domestic diesel and vintage musclecars.

The new Group 27F YellowTop batteries are available through leading battery distributors internationally. Consumers should look for OPTIMA’s unique colored top and six-pack design for which OPTIMA is known throughout the world. For the nearest retailer, consumers can also call 888/8-OPTIMA (888/867-8462) or visit www.optimabatteries.com.

Embedded FlowBench

Performance Labs will display the Embedded FlowBench at the 2009 SEMA Show. The Embedded FlowBench is currently the company's latest product development.

The Embedded FlowBench is a novel tuning aid designed to give performance enthusiasts critical information about engine air flow, enabling consumers to measure the effects of performance-enhancing engine modifications.

The Embedded FlowBench uses a patented technology to measure signals from existing engine sensors, calculate engine airflow in real time and display the results for the user. Data is also logged in the meter and is downloadable via common USB flash drives. All logged parameters can be viewed in the included Embedded FlowBench Analysis Panel software.

This new technology and associated intellectual property is available for licensing from Performance Labs LLC.

To see prototypes and discuss specific applications and licensing details, visit Performance Labs LLC at the 2009 SEMA Show, Booth #21027.

Retrax Truck Bed Covers will introduce its new SILVER Retrax retractable cover. According to the company, this will be the only silver retractable tonneau cover on the market today. The cover has all the same great features and benefits of the original Retrax cover, but with a silver design. All parts are painted silver, and the polycarbonate is also silver. More information will be released at the 2009 SEMA Show.

High-tech Oil Filters

Royal Purple will introduce its new high-tech oil filters at the 2009 SEMA Show. Commercial fleets use advanced micro-glass oil filters to extend the life of heavy-duty trucks and equipment.

The high-tech oil filters use special synthetic glass microfibers about 10 times smaller than conventional cellulose filter fibers to provide superior filtration. High-performance lubricant manufacturer Royal Purple is now bringing this technology to the consumer market.

Royal Purple’s new high-performance oil filters combine advanced micro-glass technology and high capacity with optimized flow characteristics for maximum performance and filter life.

Each filter features 100% synthetic micro-glass media for superior particle removal with 99% filtration efficiency; a high-performance silicone anti-drain back valve that prevents dry starts even in extreme conditions; a heavy gauge steel back-plate for maximum burst strength; an extra heavy-duty nitrile-rubber base gasket with special lubricity compounds to reduce torque during installation and ensure a leak-free seal; and ultra-strength filter housing that provides extra protection against puncture from road debris.

Royal Purple oil filters allow change intervals to be extended up to 12,000 miles. Vehicles still under warranty should follow the vehicle manufacturer’s recommended filter change intervals.

While Royal Purple filters are fully compatible with all synthetic and conventional oils, Royal Purple recommends using its high-performance motor oil, which also has a 12,000-mile life. For more information, visit www.royalpurple.com.

Rugged Ridge, a division of Jeep, truck and SUV accessory manufacturer Omix-Ada, will introduce several new products during the 2009 SEMA Show.

All Terrain Floor Liners

New All Terrain Floor Liners for Truck and SUV models for Jeep 1976–2010, Ford 1997–2010, GM 2002–2010, and Dodge 2002–2010. Constructed of all weather, injection-molded, durable, OE-quality Thermoplastic Polymer (enhanced PVC), this patent-pending design combines the best features of a deep ribbed floor mat and “old style” floor liners.

The deeply molded chevron-tread pattern channels dirt, mud and snow away from the driver and keeps trapped water from sloshing. The contoured perimeter wall offers maximum interior protection and containment.

The Heavy Duty 8500-lb. Winch

The Heavy Duty 8500-lb. Winch is driven by a durable 5.5 HP Series Wound motor for long life and extra pulling power. A tough three-Stage Planetary Gear box with a 172.8:1 gear ratio delivers power and reliability on each and every pull.

The Heavy Duty 8500-lb. Winch has more power and exclusive features than any other winch in its price range. All the exterior winch body screws and bolts are stainless steel to prevent rust and provide a long life.

All Rugged Ridge steel cable style Winches include off-road light-mount roller fairleads, allowing for the easy mount of two off-road lights. Special solenoid mounting brackets allow for multiple solenoid mounting points and the ability to “tilt” the solenoid for ease of use. This “tilt” feature ensures that each Rugged Ridge winch can be used with almost all off-road bumpers and over riders.

Rugged Ridge Recovery Kit

The Rugged Ridge Recovery Kit includes everything you need to help your buddy next time he gets stuck in the mud.

The durable carrying case is filled with a beefy pair of 9,500-lb. D-Rings, a 20,000-lb. Snatch Block Pulley, the Rugged Ridge Winch Line Dampener, 2-inch x 30-foot 20,000-lb. Recovery Strap, 3-inch x 6-foot 30,000-lb. Tree Trunk Protector Strap, and a pair of leather recovery gloves.

It’s everything you could ever want, except for the koozie you will need to keep your drink cold when your buddy pays you back by mowing your lawn.

TCS-Tire Power (booth #45169) will display its ePower fully integrated, real-time ecommerce system for wholesale businesses. The newest features include the easiest-to-use single-point search and search analysis in the industry, a product compare and selling price feature, quick order feature and real-time order processing.

TCS' ePower is a significant piece of the comprehensive products and services the company offers to drive success for its clients. Along with state-of-the-art web design, TCS provides strategic tools for increasing sales and market presence which are an integral part of operating a successful business in today's soft markets. The speed at which new TCS customers are able to get up, running and enjoying increased business results with the ePower system is one of the product's most desirable attributes.

TCS has been serving the needs of the tire, wheel and auto industry for more than 15 years. For more information, visit TCS at http://www.tcstire.com or call 888/449-8473.

	LogoVent

TFP Inc. will introduce its LogoVent by TFP Inc.

Instant, simulated fender vent that looks like the real thing.

Available for all Ford F-150 models from 1997–2010 in four designs.

Pictured is the 2004–2008 F-150 Chrome Mesh Curved model.

Tite-Reach Extension Wrench

TR Tools LLC will display the new Tite-Reach Extension Wrench.

The Tite-Reach has been in testing and development for more than two years. This innovative hand tool can access hard-to-reach nuts and bolts by extending 10 inches from the turning point. It can speed up the tightening and loosening of nuts and bolts because of the greater degree of arc with the 3/8-inch socket driver. Having just received a design patent on the device, the company is now focusing on obtaining Utility patent rights.

The Tite-Reach will be officially launched at the SEMA Show.

For more information, call TR Tools LLC at 866/721-9399.

2009 American X-Box

Truck Covers USA will introduce the new 2009 American X-Box. LINE-X Protective Coatings adds the protection of LINE-X XTRA, a spray-on urethane coating fortified with DuPont KEVLAR to this American Work Cover version.

The LINE-X permanently bonds to the top-of-the-line toolbox inside and out, providing a weather-tight seal to protect against extreme heat, cold, moisture, abrasion and rust.

The increased tensile strength rating makes the American X-Box resistant to scratches, gouges and punctures.

The American X-Box enhances the look of any work truck with convenience and ease of use.

The Edge

TruXedo Inc. will feature the Edge, the newest tonneau cover in the TruXedo family of truck accessory products, at the 2009 SEMA Show. The Edge has great looks and quality at a competitive price. With an easy no-drill, clamp-on installation, it is on the truck in under 20 minutes.

The Edge’s design improves the appearance of any truck, with an aerodynamic arched back which meets the tailgates for a smooth look. It features tension control, which adjusts in seconds to keep the cover tight and taut, and has superior Velcro® fastening, for maximum sealing. The Edge includes a five year warranty, which covers everything, even the fabric.

For more information on the Edge by TruXedo, call 877/878-9336 or visit www.truxedo.com.

Wilwood Engineering (booth #25133) will introduce its front and rear D8-4 calipers, D52 calipers and new line of ProSpindles at the 2009 SEMA Show.

D8-4 Calipers

Wilwood’s front and rear D8-4 calipers are a direct bolt-on replacement for OE calipers on ’65-’82 Corvettes. Forged billet aluminum bodies, stainless steel pistons and competition style high-temperature seals put an end to the rust, bore pitting and seal failures that plague the original caliper design. D8-4 calipers mount in the original location over stock rotors, use the same style OE D8 brake pads and OE master cylinder. Save weight and gain reliability with the D8-4.

Note: Fits C2 and C3 factory steel wheels and C3 factory optional aluminum wheels. Does not fit Kellsey Hayes or replica knock-off wheels.

D52 Calipers

Wilwood’s new D52 calipers are a direct bolt-on replacement for all ’68 and later GM musclecars, passenger vehicles and light-duty trucks originally equipped with the big, single piston D52 pad calipers. The calipers are built to mount in the stock location, with stock dimension rotors, using regular OE type or aftermarket compound replacement pads and fitment anywhere the OE calipers were used.

The new D52 calipers provide a lightweight, high-strength, extreme-duty alternative for customized street machines and all competition vehicles that still require OE mounting. The forged billet aluminum bodies provide a substantial weight savings, without rust or corrosion, over the original cast iron calipers.

Stainless steel pistons with high temperature bore seals minimize heat transfer and provide maximum durability in the most extreme circumstances. A smaller bore rear model is available to help maintain proper front to rear bias on vehicles that have been converted to four wheel discs. Optional color finishes are available to compliment wheel, tire, and rotor upgrades on all types of customized machines.

ProSpindles

Wilwood’s ProSpindles are designed for custom suspensions configured around Pinto/Mustang ll geometry. The standard height version is used for applications where you wish to maintain the stock ride height. The 2-inch drop version is utilized when you want to effectively lower the ride height without disturbing the suspension geometry. The one-piece forged steel body is lightweight, yet nearly three times stronger than OE or aftermarket two-piece cast and steel replacement spindles.

Bolt-on steering arms are strong and allow the same spindle to be used on either side of a vehicle. The steering arms may also be inverted to help make corrections for bump steer based on the steering linkage location. Additionally, the spindle is one half-inch taller than OE spindles which effectively raises the front roll center geometry for improved handling characteristics. Integral mounting bosses on the spindle body provide the strongest possible attachment point for caliper brackets. ProSpindles use common Pinto and Mustang ll tie rod ends, ball joints, wheel bearings and seals.

For more information, contact Wilwood Engineering at 805/388-1188 or visit www.wilwood.com.

SEMA Show exhibitors: Submit information on your new product releases to editors@sema.org. The newest submissions will be included in SEMA eNews.

For information on the 2009 SEMA Show, visit www.SEMAShow.com.

The U.S. Environmental Protection Agency (EPA) recommended that hydrofluoroolefin (HFO-1234yf) be considered an acceptable substitute for chlorofluorocarbon “CFC-12” (also known as R-12 or Freon-12) in vehicle air-conditioning systems. Manufacturers of the substance would first need to take steps to prevent leakage issues, which could raise flammability concerns.

Use of the chemical would be limited to new vehicles until the EPA was satisfied that flammability could be adequately addressed with respect to retrofit equipment.

The EPA’s action is part of the Significant New Alternatives Policy (SNAP) program, which determines acceptable substitutes for ozone-depleting substances such as Freon and other CFCs. The EPA is also seeking to address the global warming potential (GWP) of these chemicals. HFO-1234yf has about four times the GWP potential of carbon dioxide, but is still far below CFC-12, which has a GWP of 10,890.

For additional information, visit www.epa.gov/ozone/snap. Questions may be directed to Stuart Gosswein.

More than one-sixth of the state of Utah would be off-limits to any form of motorized recreation if Congress approves H.R. 1925, “America’s Red Rock Wilderness Act of 2009.” SEMA submitted testimony to the House Subcommittee on National Parks, Forests, and Public Lands in opposition to the bill to designate 9.4 million acres of land in Utah as “wilderness,” a label which bans mechanized activities, including off-roading, snowmobiling and mountain biking.

The issue is of keen interest to off-roaders and the SEMA-member companies that market off-road equipment.

Most of the 146 co-sponsors of the legislation represent areas east of the Rockies. At a recent House Subcommittee hearing, opposition to the bill was voiced from local residents and lawmakers representing the state. Concerns were also raised by Bureau of Land Management (BLM) Director Robert Abbey who cautioned that current off-highway vehicle areas would be closed.

The BLM manages all of the land subject to closure. Director Abbey also noted that the agency had not yet completed mapping or an analysis of each area to be designated as wilderness, which would allow the BLM to make informed recommendations on wilderness designations.

SEMA will continue to monitor Congressional action on this legislation. Read SEMA comments on Red Rock Wilderness Act.

For additional details, contact Ethan Landesman at ethanl@sema.org.

DAYS UNTIL THE SHOW: 11

UPCOMING DEADLINES

October 23:

• Advance Shipments to Freeman Warehouse (including New Products, Hanging Signs & Silent Auction Items)
• Plant and Floral Order

October 27:

• Lead Retrieval Reader (Advance Rate)

EXHIBITOR SERVICES MANUAL

The complete 2009 SEMA Show Exhibitor Services Manual is available online. Check www.SEMAShow.com for the link to the Exhibitor Services Manual or CLICK HERE and begin ordering services for your SEMA Show booth. You do not need to register or login to download the forms contained on this website, unless you are ordering services directly from Freeman.

Forward all forms and links contained on the Exhibitor Services Manual to others in your organization so everyone can conveniently download the forms they require to have a successful Show.

Freeman Online

If this is your first time using Freeman online and you intend to order products or services from Freeman, click on the LOGIN link to register.

If you need assistance, please contact Show Management at the following:

Phone: 702/450-7662, ext. 120, or e-mail: SEMA-esm@convexx.com

If you misplaced your Freeman Online password, contact Freeman Exhibitor Services Department at 702/407-4696.

FREE MATERIAL-HANDLING PROGRAM

SEMA and Freeman are once again offering a free delivery service for small exhibitors. If you arrive on-site at the SEMA Show in a personally operated vehicle with less than 1,000 lbs. of freight total, Freeman labor will deliver your freight to your booth for FREE. This service will be available Saturday, November 1, and Sunday, November 2, 8:00 a.m.–5:00 p.m. and on Monday, November 3, 8:00 a.m.–2:30 p.m. This program is only available to companies with 1,000 lbs. of freight or less and not utilizing a common carrier to transport their materials to the Las Vegas Convention Center.

All information regarding this free service can be found in the online Exhibitor Services Manual. If you have any further questions regarding freight handling assistance at the SEMA Show, please contact Show Management at 702/450-7662, ext. 120.

SAVE MONEY! Look in the online Exhibitor Services Manual under Freight/Material Handling for great tips on how to package your freight that will save you money not only for the transportation, but the freight handling on-site. Customer Service at Freeman available to answer any questions you may have at 702/407-4694.

SHOW MANAGEMENT OFFICE

Beginning Wednesday, October 28, Show Management can be found in S226 in the Las Vegas Convention Center on the bridge between Central and South Halls. If you need assistance with Intellectual Property, a Merchandise Exit Pass, Late Hours Work Pass or need to bring buyers to your booth early, the Show Management Office can assist you. You will be able to reach Show Management at 702/943-3505 or by e-mail at ShowOffice@ConvExx.com.

EXHIBITOR MOVE-IN SCHEDULE

Wednesday, October 28, By Appointment Only
Thursday, October 29, 8:00 a.m.–6:00 p.m.
Friday, October 30, 8:00 a.m.–6:00 p.m.
Saturday, October 31, 8:00 a.m.–6:00 p.m.
Sunday, November 1, 8:00 a.m.–8:00 p.m.
Monday, November 2, 8:00 a.m.–10:00 p.m.

EXHIBIT FLOOR DATES/HOURS

Tuesday, November 3, 9:00 a.m.–5:00 p.m.
Wednesday, November 4, 9:00 a.m.–5:00 p.m.
Thursday, November 5, 9:00 a.m.–5:00 p.m.
Friday, November 6, 9:00 a.m.–4:00 p.m.

Exhibitors and reps are permitted to enter the hall two hours prior to Show opening each Show day.

EXHIBITOR MOVE-OUT SCHEDULE

Exhibitor teardown will begin at 4:00 p.m., Friday, November 6. Everything must be cleared from the hall by 12:00 p.m., Sunday, November 8. If you do not intend to begin teardown prior to 12:00 p.m. on Saturday, November 7, please inform Show Management. Any freight not picked up by your specified carrier by 10:00 a.m., Sunday, November 8, will be returned to the warehouse where storage fees will accrue, or shipped with an official freight carrier, at the exhibitor's expense.

NEW—RIG & TRAILER PARKING OPPORTUNITY

Exhibiting companies can now take advantage of a low-cost rig and trailer parking at the Cashman Center, located approximately 15 minutes from the Las Vegas Convention Center. Exhibitors may park their rigs from Saturday, October 31–Saturday, November 7, for only $375. All rig reservations must be pre-paid and are first-come, first-served. Rigs must be placed no later than Monday, November 2, by 11:00 p.m. CLICK HERE for more information and the application.

MARSHALLING YARD

Drivers who need to unload materials at a freight door must check-in at the Freeman Marshalling Yard before coming to the Las Vegas Convention Center. The location for the Freeman Marshalling Yard is 8801 Las Vegas Boulevard South, which is approximately six miles south of the Las Vegas Strip between Blue Diamond and Silverado Ranch Blvd.

WHAT CAN YOUR FLOOR MANAGER DO FOR YOU?

Floor managers are assigned to each hall. In many cases, they have worked the same area of the Show for a number of years. Floor managers are your on-site resource and can help with questions about freight, move-in, move-out, booth vehicles, display regulations, and assist you if you encounter a challenge of any kind. Contact information will be provided to you in your booth during setup.

ORDER YOUR LEAD RETRIEVAL MACHINE

SEMA has partnered with CompuSystems to provide you with tools for managing the entire lead-retrieval process. Every attendee on the Show floor wears a badge that shows their name, title, company name and city/state. Embedded within a bar code on each badge is a great deal of key information about that attendee. CompuSystems offers a suite of lead-management products and services designed to help exhibitors quickly and easily capture and qualify leads on the Show floor. Available are all types of lead-retrieval needs: a handheld unit, a desktop unit with paper printout and a computer-based system for the more-advanced user. Make the most of your investment in exhibiting at the SEMA Show, and turn your leads into sales! Simply CLICK HERE or call 708/786-5565 for more information.

BOOTH VEHICLES

Booth vehicles can be placed anytime during set-up hours. Best to bring them in AFTER your target time to ensure that the aisles are clear and your carpet is laid. There are NO spotting fees. To get your car into your booth, just go to the nearest freight door and a Freeman representative will guide you to your booth. Check the online floor plan or call 702/450-7662, ext. 120, if you need assistance on which freight door is best. During the Show, vehicles absolutely CANNOT be started. All batteries and alarms must be disconnected. Gas tanks must be less than ¼ tank full or contain 5 gallons, whichever is less. Please make sure it is also at least 10 inches in from the aisle.

EXHIBITOR APPRECIATION PARTY

SEMA truly appreciates the efforts you have made to exhibit at this year’s SEMA Show and wants to say thank you at the 2nd annual Exhibitor Appreciation Party. This year’s reception will be held poolside on Monday evening, November 2, at the Renaissance Hotel next to the South Hall, from 5:00 p.m.–8:00 p.m. Grab some food and drinks, compliments of SEMA, and celebrate the kick-off to what will be a great week at the SEMA Show. Look for an electronic invitation to be sent to you directly.

DIRECTIONS TO THE LAS VEGAS CONVENTION CENTER

• I-15 to Sahara exit, turn east (toward the Strip)
• One block after Las Vegas Boulevard (the Strip), turn right onto Paradise
• Las Vegas Convention Center is on the left side

For more information, please call the LVCVA at 702/892-0711

VEHICLE PARKING AT THE CONVENTION CENTER

• No parking overnight in any Convention Center parking lot.
• Vehicle parking is available in the Gold Lot, located across from the Convention Center entrance on Paradise Road.
• Vehicle parking is available in the Green Lot, located on the Southeast corner of Swenson and Desert Inn, behind the Convention Center.
• Parking fee is $10 daily on Show days with in/out privileges.
• ADA parking will be in Silver 4 lot, next to the Renaissance Hotel by the South Hall

	Tony Schumacher

NEWS NUGGETS

EYES SET ON VEGAS: SCHUMACHER, EDWARDS LOOK FOR STRONG ‘SIN CITY’ PERFORMANCES AND POSSIBLE CHAMPIONSHIPS: It was just one year ago that Top Fuel pilot Tony Schumacher entered Las Vegas with a 212-point lead over the rest of the competition. Schumacher needed only to qualify for the event to secure his fifth-consecutive and sixth overall NHRA Full Throttle world championship, and after taking the No. 1 qualifier of the event, he had done so. He went on to win the event and finish the season in Pomona with a second-round finish.

Now, one year later, ‘The Sarge’ enters the ninth annual NHRA Las Vegas Nationals, October 29–November 1, at The Strip at Las Vegas Motor Speedway with the points lead yet again in the Top Fuel category, but he needs a lot more help and needs to go a lot further than just simply qualifying to lock up his seventh world championship.

Second-place driver Larry Dixon is 47 points behind the defending world champion and hopes his Countdown to 1 playoff success will continue in Las Vegas and into Pomona for the season-ending 45th annual Auto Club NHRA Finals, November 12–15, at Auto Club Raceway at Pomona.

One driver that is looking to secure his first world championship in Las Vegas is Pro Stock’s Mike Edwards. Similar to Schumacher's campaign in 2008, Edwards enters the Las Vegas event with a 128-point lead over the competition. For Edwards, the dream of earning his first NHRA Full Throttle world championship could become a reality if Lady Luck shines down on him in Las Vegas. Edwards definitely has the stats to prove it. Since the Countdown to 1 playoffs began, Edwards has won two of the last four events, and earned the No. 1 qualifier at every Countdown race. The two races that he didn’t win, he walked away with nothing lower than a semifinal appearance at each one.

He’s got the numbers, but second-place driver Greg Anderson has the experience at Las Vegas that just might be enough to keep the first-place driver from clinching. Anderson has six wins at The Strip at Las Vegas Motor Speedway, with three of those being at this event. For the NHRA Full Throttle Drag Racing Series, a season of competition all comes down to the final two races, the NHRA Las Vegas Nationals at The Strip at Las Vegas Motor Speedway and the Auto Club NHRA Finals at Auto Club Raceway at Pomona.

NHRA VEGAS STYLE FAN FEST OCTOBER 29 ON FREMONT STREET: NHRA Vegas Style Fan Fest, the official kickoff to the 2009 NHRA Las Vegas Nationals, will take place Thursday, October 29, from 6:00 p.m.–8:00 p.m. on Fremont Street in Las Vegas. NHRA Full Throttle Drag Racing Series stars Antron Brown, Larry Dixon, Tony Pedregon, Tim Wilkerson, Bob Tasca, Jeff Arend, Jeg Coughlin, Allen Johnson, Michael Phillips, Bob Bode, David Hope and others will participate in the autograph session. The first 500 fans in the autograph line will receive a free special-edition poster featuring select drivers in the NHRA’s Countdown to 1 playoffs. The Fan Fest will take place on the 3rd Street section of Fremont Street near the Four Queens Hotel & Casino, Fitzgeralds Casino & Hotel and the Fremont Hotel & Casino. For more information, visit www.NHRA.com.

NHRA ANNOUNCES FAN RELIEF PROGRAM FOR AUTO CLUB FINALS: NHRA has announced that a limited number of $20 Race Fan Relief tickets—a savings of up to $29 per ticket—will be made available for the November 12–15 Auto Club NHRA Finals, the climactic race in NHRA’s six-race playoff, the Countdown to 1. The offer is available for advance purchase only on a first-come, first-served basis and is limited to 1,500 tickets for each day of the four-day event. To purchase fan-relief tickets, enter the password “relief” on the appropriate Ticketmaster page, or call 800/884-NHRA (6472) and mention “fan-relief offer.”

NHRA has also partnered with Ticketmaster to eliminate service and convenience fees on tickets purchased through Ticketmaster.com, via Ticketmaster phone lines or at Ticketmaster outlets. Fans purchasing tickets through Ticketmaster may pick up their tickets at the ticket office will-call window on race day or they may have their tickets delivered for a fee.

NHRA is also reaching out to families and fans in the military: Children 12 and younger accompanied by a paying adult will be admitted free on any of the four days of the event to general-admission areas, and NHRA is offering any active U.S. military personnel a free reserved-seat ticket on-site Friday, November 13. For tickets to the 45th annual Auto Club NHRA Finals, call 800/884-NHRA (6472) or visit Ticketmaster.com.

COMING ATTRACTIONS

NHRA LAS VEGAS NATIONALS, THE STRIP AT LAS VEGAS MOTOR SPEEDWAY, OCTOBER 29–NOVEMBER 1: The NHRA Full Throttle Drag Racing Series heads back to ‘Sin City’ for the penultimate race in the NHRA Full Throttle Drag Racing Series. Defending event winners include Tony Schumacher (Top Fuel); Cruz Pedregon (Funny Car); Jeg Coughlin (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

AUTOMOBILE CLUB OF SOUTHERN CALIFORNIA NHRA FINALS, AUTO CLUB RACEWAY AT POMONA, NOVEMBER 12–15: The NHRA Full Throttle Drag Racing Series and Countdown to 1 playoffs come to an end at this historical event in sunny Southern California. Defending event winners include Larry Dixon (Top Fuel); Cruz Pedregon (Funny Car); Greg Anderson (Pro Stock); and Chris Rivas (Pro Stock Motorcycle).

	Mike Edwards

HE SAID, SHE SAID

KEEPING FOCUSED: Pro Stock driver Mike Edwards on the possibility of clinching his first NHRA Full Throttle Drag Racing world championship in Las Vegas:

“I’m thinking [championship], but I don’t have it yet. It’s close, but you’ve still got to stay focused. You’ve still got to keep your goals ahead. Those two Summit (drivers) are going to be burning the midnight oil to try and get back up there with me. I’m not going to count my chickens yet before they hatch. But I’m living my dream right now, and I’m real close to it.”

INSIDE THE NUMBERS

13: That’s the number of drivers who, after winning the NHRA Las Vegas Nationals, have gone on to win the world championship, since the addition of the race to the NHRA Full Throttle Drag Racing schedule in 2001.

DID YOU KNOW…

…that Pro Stock Motorcycle riders Matt Smith and Angie McBride were married in Greensboro, North Carolina, Friday, October 16. The two have known each other for seven years, after meeting while they were both competing on motorcycles and were engaged last year at the 2008 NHRA Full Throttle Drag Racing Series awards ceremony. Smith will be competing in the upcoming NHRA Las Vegas Nationals, October 29–November 1 at The Strip At Las Vegas Motor Speedway.

Rob Morse has joined the team at AutoRep Sales Company as OEM sales division captain. Morse is responsible for all facets of business at the OEM level, as well a direct performance account responsibilities in the Michigan and Ohio regions.

	Mike Clark

Mike Clark was promoted to vice president of operations for ConvExx, an independent show management company, headquartered in Las Vegas. Clark, whose background includes operations management in information technology and hospitality, has been at ConvExx for four years.

DuPont Performance Coatings named Steve Aitken and Steve Trapp to two key positions within the company’s newly formed DuPont Performance Services. A 23-year veteran of DuPont, Aitken was named collision services sales manager and will manage DuPont Performance Coatings’ growing staff of business development managers. Trapp, who was named collision services development manager, will lead course development activity and develop performance group content and consulting materials. He will also coordinate DuPont Executive Facilitators, a team of experts responsible for course instruction.

Chris Duke of MOTORZ TV

Duke Networks LLC, producer of the DIY automotive show “MOTORZ TV”, announced that MOTORZ TV Host and Executive Producer Chris Duke was chosen by eBay Motors and CarDomain Network to exclusively host and perform parts installations on vehicles live near the Ford Motor Company booth during the 2009 SEMA Show. Duke and his MOTORZ TV crew will perform installations live daily (November 3–5), in addition to coaching enthusiasts (winners of the eBay 2009 Motors Master Contest) through live installations of their own. Duke Networks will also stream live video coverage of the event to its MOTORZ TV website, www.motorz.tv.

Longtime Federated member Lafayette Warehouse recently celebrated its 80th Anniversary by holding a customer appreciation event. More than 300 customers attended the anniversary celebration with several prizes being awarded. Lafayette has three locations in Indiana: Lafayette Auto Supply in Lafayette, Kokomo Auto Supply in Kokomo, and Northwest Indiana Auto Supply in Merrillville.

Subaru of America Inc. renewed its commitment to Montgomery College by pledging an additional $75,000 over the next five years for student scholarship support. Montgomery College’s Automotive Technology Program and Subaru have had a successful partnership for more than 15 years, producing hundreds of highly-trained automotive technicians. Subaru has also been a generous donor establishing the Subaru of America Endowed Scholarship for automotive technology students in 1993.

C.R. Laurence of Europe Ltd.

C.R. Laurence of Europe Ltd. expanded its European operations with the construction of a new headquarters, including office and warehouse, at Rochdale’s Kingsway Business Park. The groundbreaking for the 71,000-sq.-ft. facility is set for October 26.

Pioneer Electronics (USA) Inc. launched of FitFotos, a new section of www.pioneerelectronics.com that highlights installations of car electronics by authorized Pioneer retailers. FitFotos enable dealers to showcase their professional installation capabilities while simultaneously helping consumers visualize the fit of Pioneer products in their vehicles. FitFotos builds upon the success of Mobile Electronics Live (MEL), Pioneer’s online portal for dealers that offers exclusive product information, video training and technical support.

George Lathouris has been chosen chair-elect fort he Light-Truck Accessory Alliance (LTAA) and will succeed Kelly Kneifl when the latter's term expires. Lathouris is currently the senior category manager for Keystone Automotive's wheel and tire division and has spent the past 31 years in the automotive specialty-equipment industry.

Lathouris began his career working in a warehouse for American Speed Equipment on Long Island, New York, and worked his way to the position of national sales and advertising manager. He opened warehouse distribution in Colorado for Dick Cepek in 1992 and became the company's purchasing manager in Los Angeles in 1994. He then moved back to the East Coast in 1995 and became the Eastern regional sales manager for Deflecta Shield and, eventually, Lund Industries. He took a position as national satellite sales and national sales manager for Keystone Automotive in 1999, which led to his current position.

Lathouris was approached several years was approached several years ago by Ron DiVincenzo and Charley Holden to get involved with LTAA, since lifted trucks and Jeeps had long been his passion in the business. He has served the LTAA for the past four years and is proud to have been selected as the council's chair-elect. SEMA Member News recently spoke to him about his goals for the coming term.

Visit ARMO's website.

Come to the ARMO Booth at the SEMA Show

ARMO would like to invite everyone to stop by the ARMO booth at the 2009 SEMA Show. The council will display three vehicles this year—a '66 Mustang, '69 Chevrolet Camaro and a '32 roadster. You can also see a video display of the ARMO New Products Showcase held earlier this year in Carlisle, Pennsylvania. Throughout the Show, representatives from the ARMO council will be at the booth to answer your questions.

Check Out This Kid at the SEMA Show

Meet 16-year-old Race Safro in front of the SEMA Show with a restored '77 Ford Bronco on display. Safro has been involved with cars since he was 4 years old. Since that time, he has designed the custom interior of a Hollywood Gram and a chassis for a '32 Highboy, and he designed and built a '29 five-window Model A.

Most recently, Safro has taken on the responsibility of restoring a '66 Pontiac Lemans in which the owner has given Safro full permission to incorporate his creativity into the interior, paint and engine. Safro has been an advocate of ARMO's Take a Kid to a Car Show program, and he will be passing out items throughout the week.

Valuable Seminar Available Online

If you missed the ARMO-sponsored seminar, "10 Things You Can Do to Your Website Today to Improve Your Results Tomorrow," at the Hotrod & Restoration Trade Show, you can view the presentation online.

ARMO Industry Awards Reception

5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton in Las Vegas.

ARMO Open Council Meeting

7:15 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton, CR 1–3.

ARMO Shop Keepers Roundtable

10:00 a.m.–12:00 p.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center, room N238.

Column in SEMA Member News

Read ARMO's column featured in the September/October issue of SEMA Member News.

For more information about ARMO, visit the council's website.

Visit HRIA's website.

HRIA Industry Awards Reception

5:15 p.m.–8:30 p.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Hilton, BR A–B.

HRIA Closed Select Committee Meeting

7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton, CR 1–2.

HRIA Column in SEMA Member News

Read HRIA's column featured in the September/October issue of SEMA Member News.

For more information about HRIA, visit the council's website.

Visit LTAA's website.

LTAA Collects Award Nominations, Announces Sponsorship Opportunities

LTAA is seeking nominations for Retailer of the Year Award and the LTAA Hall of Fame Award. Nomination forms and award criteria are available at www.sema.org/ltaa. Both awards are presented at the annual LTAA Industry Awards Reception, Wednesday, November 4, from 5:30 p.m.–7:30 p.m., in the Renaissance Hotel, Ballroom 2.

Interested in getting your company name in front of the largest gathering of light-truck accessory industry representatives? LTAA Industry Reception sponsorship packages range from $250–$1,000. Deliverables and details are available on the sponsorship form, available on the LTAA website, or by contacting SEMA/LTAA liaison Jim Skelly at 909/396-0289 ext. 103 or jimsk@sema.org.

New Location for LTAA Industry Reception

LTAA has moved its reception at the 2009 SEMA Show to the Renaissance Hotel, near the South Hall of the Las Vegas Convention Center. Previous LTAA receptions have been held in the Las Vegas Hilton, adjacent to the North Hall, and because the council exhibits in the South Hall, this has typically meant a long trek for attendees. Entrance to the Renaissance Hotel is directly adjacent to the South Hall entrance. The reception is scheduled for Wednesday, November 4, 5:30 p.m.—7:30 p.m., Ballroom 2. Council representatives are planning updated activities to go along with the new venue.

LTAA Closed Select Committee Meeting

7:00 a.m.–9:00 a.m., Wednesday, November 4, during SEMA Show week at the Las Vegas Convention Center, room S226.

LTAA Column in SEMA Member News

Read LTAA's column featured in the September/October issue of SEMA Member News.

For more information about LTAA, contact Jim Skelly.

Visit MPMC's website.

MPMC Hosts Motorsports Marketing Seminar at SEMA Show

The MPMC will sponsor and host a seminar on Monday, November 2, during the SEMA Show entitled, "Motorsports Marketing: How to Measure Your Return." Money is too precious to throw away on a hunch. Learn how to measure a return on your investment in motorsports marketing by listening to a diverse panel of motorsports veterans, each providing a unique perspective on the subject of marketing in motorsports.

Moderated by MPMC Chairman Bill Floyd of RideTech, the panel of experts includes:

• Bill Holland - Holland Communications
• Karl Fredrickson - Speedway Illustrated
• Morgan Lucas - Lucas Oil and Top Fuel Driver
• Brian Wolfe - Motorsports Director Ford Motor Company
• Steve Wolcott - ProMedia/NMRA

As of press time, the MPMC Select Committee is finalizing a representative from NASCAR to round out the panel.

The seminar (Monday, November 2) is set for 11:00 a.m.–12:00 p.m., in the North Hall of the Las Vegas Convention Center, meeting rooms N262–N264.

Media Trade Conference Moves to New Location

The upcoming MPMC Media Trade Conference is moving to the recently renovated Radisson Suites Hotel in Covina, California. Located about 15 minutes from the Ontario Airport in Southern California, the new location features easy freeway access and is near many local attractions, including the Fairplex in Pomona and the NHRA Museum. All rooms have been refurbished to include top amenities, such as complimentary wireless Internet access, microwaves, refrigerators and flat screen televisions. Media Trade Conference participants will also enjoy fine dining via the onsite restaurant, Hamilton Steakhouse, as well as a low room rate.

"We're looking forward to hosting a fantastic Media Trade Conference at the Radisson in Covina," said MPMC Chairman Bill Floyd of RideTech. "This annual event has become an essential activity for hundreds of media representatives and for our council members. The convenience of the hotel, along with the amenities and low rates, will ensure that the event continues to be a great success, and allow us to accomplish even more than ever before."

Details about the Radisson in Covina, California, are available at www.radisson.com/covinaca. The MPMC Media Trade Conference is a three-day event where manufacturers and media take part in prescheduled, private, sit-down meetings. Nowhere else can a manufacturer meet with editorial staff from so many news outlets, and nowhere else can the media gather so much technical and new product information at one time.

Additional details about the 2010 MPMC Media Trade Conference, taking place Tuesday–Thursday, January 19–21, 2010, are available at www.sema.org/mpmc-media-trade-conference.

MPMC Column in SEMA Member News

Read MPMC's column featured in the September/October issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

Visit MRC's website.

MRC General Membership Meeting and Awards Ceremony

SEMA and the MRC invite you and a guest to witness the induction of its newest member into the MRC Hall of Fame and the presentation of the prestigious STAR Award.

MRC will host the annual General Membership Meeting and Awards Ceremony at the Las Vegas Hilton Hotel, Pavilion 11, on Sunday, November 1, 4:00 p.m.–6:00 p.m. The special guest speaker is Bryan Shirley, president and CEO of MANA.

Hurry! Seating is limited. Please take a moment and contact Staci Bostock at 909/396-0289 ext. 104 or via e-mail: stacib@sema.org by Monday, October 26.

MRC General Membership Meeting and Awards Ceremony

MRC will hold its membership meeting and awards ceremony on Sunday, November 1, 4:00 p.m.–6:00 p.m. during SEMA Show week at the Las Vegas Hilton.

MRC Column in SEMA Member News

Read MRC's column featured in the September/October issue of SEMA Member News.

For information about MRC, contact Staci Bostock.

Visit PRO's website.

Inaugural PRO Reception at the 2009 SEMA Show

PRO invites all industry professionals to attend its first NovemberFest reception to meet and network with OEM restylers, manufacturers, industry media and others on Tuesday, November 3, 5:30 p.m.—7:30 p.m., in the Las Vegas Hilton, Ballroom D.

“This is the first-ever PRO reception in Las Vegas and we’re determined to set the bar high and host an event our members and other industry guests will find beneficial,” said PRO Council Chairman Karl Stearns. “The restyling industry is strong right now and there are many exciting opportunities, so we encourage everyone to make plans to attend NovemberFest.”

Attendees need not be members of PRO or SEMA to be a part of this inaugural event, but SEMA representatives will be present for those interested in joining onsite. SEMA membership offers benefits such as additional networking events, education regarding new resources, sales ideas and techniques and valuable industry insight.

PRO will host an open bar and hors d’oeuvres thanks to donations from event sponsors Advantage Truck Accessories, Insignia Group, Restyler’s Choice, Katzkin, ICI and Classic Design Concepts. All attendees will receive commemorative T-shirts from Eagle Enterprises.

The council will also honor leading restyling companies and individuals at Novemberfest, including winners of the following awards: PRO Restyler of the Year sponsored by Insignia Group, PRO Manufacturer of the Year sponsored by Grote Lighting, the Jim Borre Lifetime Achievement Award and the Nat Danas Person of the Year Award sponsored by Truck & Auto Customizing magazine.

Also of interest to companies in the restyling industry is the PRO Open Meeting on Thursday, November 5, 2009, from 7:30 a.m.–9:00 a.m. in the Las Vegas Convention Center meeting rooms N219–N222. PRO is dedicated to addressing the challenges facing the restyling segment of the automotive aftermarket and to developing effective strategies for dealing with industry-specific issues.

Jim Borre Award Sponsorship Still Available

Interested in getting your company name in front of the largest gathering of restyling representatives at the Show? How about sponsoring the PRO Jim Borre Lifetime Achievement Award? For details contact Jim Skelly at SEMA, 909/396-0289 ext 103 or jimsk@sema.org.

PRO Closed Select Committee Meeting

5:00 p.m.–7:00 p.m., Sunday, November 1, during SEMA Show week at the Las Vegas Hilton, CR 1–2

PRO Industry Reception

5:30 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Las Vegas Hilton, Ballroom D

PRO General Membership Meeting

7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Convention Center, rooms N219–N222

PRO Column in SEMA Member News

Read PRO's column featured in the September/October issue of SEMA Member News.

For information about PRO, contact Jim Skelly.

Visit SBN's website.

SBN Closed Select Committee Meeting

5:00 p.m.–7:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Hilton, CR 1–2

SEMA Networking Breakfast—Powered by SBN

7:30 a.m.–9:00 a.m., Thursday, November 5, during SEMA Show week at the Las Vegas Hilton, Ballroom A

Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

SBN Column in SEMA Member News

Read SBN's column featured in the September/October issue of SEMA Member News.

For information about SBN, visit the committee's website.

Visit SPC's website.

SPC Reception at the SEMA Show

After a day on the SEMA Show floor, join the industry at the SPC reception and enjoy a relaxed lounge atmosphere. The SPC reception is set for Wednesday, November 4, 5:00 p.m.–7:00 p.m., at the Las Vegas Hilton, Palvilion 6. For more information, contact Jason Tolleson.

SPC Column in SEMA Member News

Read SPC's column featured in the September/October issue of SEMA Member News.

For information about SPC, contact Jason Tolleson.

Visit WTC's website.

WTC Collects Award Nominations, Announces Sponsorship Opportunities

WTC is asking for nominations for their Person of the Year and Lifetime Achievement Awards. Nomination forms and award criteria are available at www.sema.org/wtc.

Both awards are presented at the annual WTC Industry Awards Reception, held on Wednesday, November 4, from 5:00 p.m.–7:00 p.m. in the Renaissance Hotel, Copa Rooms. Interested in getting your company name in front of the largest gathering of wheel and tire industry representatives at the Show? WTC Industry Reception sponsorship packages range from $250–$1,000.

Deliverables and details are available on the sponsorship form, available on the WTC website, or by contacting the SEMA/WTC liaison Jim Skelly at 909/396-0289 ext. 103 or at jimsk@sema.org.

New Location for WTC Reception

WTC has moved its reception at the 2009 SEMA Show to the Renaissance Hotel, near the South Hall of the Las Vegas Convention Center.

Previous WTC receptions have been held in the Las Vegas Hilton, adjacent to the North Hall, and because the council exhibits in the South Hall, this has typically meant a long trek for attendees. Entrance to the Renaissance Hotel is directly adjacent to the South Hall entrance.

The reception is set for Wednesday, November 4, 5:00 p.m.–7:00 p.m. Council representatives are planning updated activities to go along with the new venue.

WTC Open Meeting

1:00 p.m.–3:00 p.m., Monday, November 2, during SEMA Show week at the Las Vegas Convention Center, S233

WTC Column in SEMA Member News

Read WTC's column featured in the September/October issue of SEMA Member News.

For information about WTC, contact Jim Skelly.

Visit YEN's website.

YEN Long-Range Planning Meeting Date and Location Change

YEN Long-Range Planning Meeting: Monday, November 2, 3:00 p.m.–6:00 p.m., Las Vegas Convention Center, Rooms N219–220

YEN Party Goes Pool Side—Annual Reception Moves to the Renaissance Hotel

YEN will make a splash with their annual reception at the SEMA Show. To be held at the Renaissance Hotel Pool on Tuesday, November 3 from 5:00 p.m.–7:30 p.m., the event will provide a fun, relaxing atmosphere to network with others within the industry.

“The YEN Reception has become a must-attend event at the SEMA Show,” said YEN Chairman Gregory Parker. “As with all YEN events, the reception will provide a great opportunity for members to network and establish valuable industry contacts. We invite all current YEN members, as well as anyone interested in learning more, to support YEN and attend.”

In addition, recipients of the 2009 Young Executive of the Year and Vanguard Awards will be announced at the reception.

The YEN Young Executive of the Year Award is presented to an individual who has had a positive impact on the industry. The recipient of the award must be a member of YEN and have demonstrated exceptional service, integrity, professional growth and business ethics throughout the last 12 months. The YEN Vanguard Award is presented to an individual, business, organization or sanctioning body that has influenced the professional growth and/or cultivation of talent for young executives through its actions, mentoring, visions and/or contributions for the past, present and future.

YEN Reception

5:00 p.m.–7:30 p.m., Tuesday, November 3, during SEMA Show week at the Renaissance Hotel Pool

Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at www.sema.org/yen.

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit www.sema.org/yen.

YEN Column in SEMA Member News

Read YEN's column featured in the September/October issue of SEMA Member News.

For information about YEN, contact Jason Tolleson.

	Danica Patrick signed autographs and posed with fans at the 2008 SEMA Show.

One of the most popular elements of any SEMA Show is the celebrity sightings and signings. From icons like Carroll Shelby and Mario Andretti, to Hulk Hogan and Snoop Dogg, they've all come to the SEMA Show to see new products, hear the news and meet the industry.

At this year's Show you'll see Chip Foose, Rusty Wallace, Skyskrape and the Tapout Crew, and pro bull rider Skeeter Kingsolver, among other automotive and entertainment celebrities.

Don't miss your chance for an autograph, a photo op, or a minute to talk with automotive heroes past and present.

Follow this link to see who else is coming to the 2009 Show.

After attending the 2008 SEMA Show, Seth Gortenburg of Chux Trux explains the importance of following up on everything he and his team learned.

Whether it’s gathering more information from an exhibitor, passing relevant information on to the rest of the team, or creating new revenue streams by purchasing products seen on display, he believes every takeaway requires an action.

Gortenburg’s Show checklist: Plan. Execute. Follow up.

-BDS Suspension (Booth #30207)
Offering a Cabela's gift card for orders of $750 dollars or more placed at the Show. Earn up to $150 in gift cards.

-CN Racing-USA (Booth #21052)
10 percent discount for new dealers on their first stocking order, no minimum.

-Applied Coatings International (Booth #12112)
20 percent off orders on new FLX-Paint film product line placed at the Show.

-Digital Performance, Inc. (Booth #21123)

• 20 percent off CPM advertising run before December 31, 2009 in StreetPerformance.com.
• 15 percent off regular rates for a three-month minimum advertising commitment in StreetPerformance.com.

Offers include bonus advertising in RaceIndustry.com, DirtDirectory.com and 2WheelPerformance.com.

-Global Performance Parts (Booth #20457)
Visit for details on the high-performance stimulus package program.

-Truck Covers USA (Booth #32179)
Order two or more covers and receive $100 off each based on our top dealer pricing! You will also receive a free Wonder Auto Cloth with each cover ordered. The special pricing is good for the American Roll Cover, American Work Cover and the new American X-Box.

-Seat Comfort Systems (Booth #11102)
20 seat heaters will be given away to 20 lucky buyers that stop by. There will also be two grand prize drawings on Friday, one for 10 carbon heaters, and one for 10 wire element heaters.

-Kleinn Air Horns (Booth #10219)
10 pecent free goods on freight qualifying order.

The individuals listed below represent the current Select Committee of the Hot Rod Industry Alliance (HRIA). The select committee represents the collective voice for the entire council membership.

HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. The council focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures.

More information about HRIA is available at www.sema.org/hria.

• Dennis Overholser, HRIA Chairman, Painless Performance
• Rick Love, Chair-elect, Vintage Air Inc.
• Del Austin, Egge Machine Co.
• Ed Capen, Goodguys Rod & Custom Association
• S. Kellie Colf, EATON Detroit Spring
• Ray Gorman, Stainless Steel Brakes Corp.
• Kerry Hopperstad, Hopperstad Customs
• John McLeod, Classic Instruments Inc.
• John Menzler, Comp Performance Group
• Eric Saltrick, Steele Rubber Products
• Vince Sica, Powermaster
• Stacy Tucker, Detroit Speed and Engineering Inc.
• Bret Voelkel, Air Ride Technologies
• Janeen Webb, Source Interlink Media
• Jeanette Ladina, IPC/Advisor, Flaming River Industries
• David Stutts, SEMA Board Liaison, Hot Rod Air Inc.

SEMA eNews highlights the websites of SEMA-member companies through the Hot Links to Cool Sites section each week. SEMA members: To be included in Hot Links to Cool Sites, e-mail your company name and website to enews@sema.org. Note: Make sure to include “Hot Links” in the subject line of the e-mail.