The latest in a series of articles highlighting members of SEMA's executive management team features SEMA Trade Shows Director Gary Vigil.

“One of the ways SEMA tries to fulfill its mission of helping its members' businesses succeed and prosper is to produce the industry's leading trade show,” Vigil says. “Thanks to the loyalty of SEMA-member companies and the dedication of staff, the SEMA Show has become a truly world-class event. The SEMA staff, along with the support of ConvExx Show Management, plays an important role in delivering a successful Show to exhibitors and Show attendees.

“The staff is aware that SEMA members have limited marketing budgets and have many options on which to spend their money. So when they put their trust in SEMA by their participation and support of the SEMA Show, the staff wants to ensure that they get a great return on their investments. The staff takes pride in providing great customer service and in creating programs that address the needs of the association's members.”

To continue reading, click through to the September issue of SEMA News.