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SEMA eNews Vol. 12, No. 34, August 27, 2009

"Good" Product Data Makes Money—How to Clean Up Your Spreadsheets for Better Return

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A detailed Excel spreadsheet with two dozen fields jammed with product data doesn't mean it has good data. Data is simply information; good data is the appropriate information provided in correct formats. Learn how non-standardized product data is costing your company money in unnecessary phone calls and wasted sales opportunities in the August issue of SEMA News. 

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