Home › Press › Other Resources › SEMA eNews ›

SEMA eNews Vol. 12, No. 32, August 13, 2009

Is Poor Product Information Costing You Sales?

in
 SEMA News August
  

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

Find out how this common retailer/distribution problem can also spell doom for manufacturers in the current issue of SEMA News.

Feedback

SEMA is committed to providing you with great content and an outstanding user experience on our website. If you have feedback that you would like to share, please use the following online form. Please know that you will not receive a response from SEMA using this online form. If you have a specific request of SEMA staff, please use the SEMA Customer Service Form.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.