The Hard Rock Hotel & Casino in Las Vegas, which just opened a new tower, is offering special low rates for 2009 SEMA Show attendees.

Las Vegas hasn't been this affordable in years and SEMA has successfully negotiated with its partner hotels an extension of their early-bird rates through the end of summer. Harrah's Entertainment and the Riviera were the first to offer early bird rates, and both have extended these low rates into September. Other properties offering these rates include Caesars Palace, Rio, Paris, Bally's, Flamingo, Imperial Palace and Harrah's.

Circus Circus has also extended its early-bird rate, and the Renaissance Hotel just announced its special rate of $149 if booked before September 15.

The Tropicana Hotel & Casino has gone so far as to reduce all their rates for the SEMA Show this year, reducing its weekday rate from $59 to $41 a night—a reduction of over 60 percent from their 2008 SEMA Show rates!

And who says there's nothing new in Vegas this year? The Hard Rock Hotel & Casino, also offering a special rate as low as $99 for a limited time, has just opened its newest tower with 500 new suites. Combined with The Joint concert venue, one of the hottest Vegas hotels just got hotter.

SEMA continues to work with all its hotel partners to provide the best rates and incentives. Remember to book through the official SEMA Show housing website to be guaranteed the lowest rate—even if the rate drops after you book.

But act soon. Once the early-bird deadlines pass, so do these significant savings!