SEMA is assembling a market research task force representing a cross-section of industry contacts.

In an effort to better serve members, SEMA is reviewing its market research program to evaluate awareness, usage and valuation of its various deliverables, including the annual market report, quarterly updates, niche reports, the Consumer Demand Index (aka PADI), financial benchmarking, and other related projects.

To aid in this assessment and help shape SEMA’s future research efforts, the association is assembling a market research task force that represents a cross-section of industry contacts.

If you would like to participate in the task force, or care to provide thoughts on how the SEMA market research team can provide more value, please e-mail research@sema.org.