SEMA eNews Vol. 10, No. 21, May 24, 2007

THE HOTTEST CHRYSLER PARTS

Even if Chrysler faces an uncertain future with its new owner, the market for Chrysler specialty-equipment parts is plenty healthy.

Between April 19-May 18, Chrysler enthusiasts spent $1,017,530 on specialty parts via online auction, according to data from Terapeak, a developer of market-focused research software that monitors online sales and auctions.

Exterior goods, lighting and lamps, and interior components (in that order) proved the most popular categories
with Chrysler – not only Mopar – fans, the three categories alone generating $451,687.

Grilles, moldings and trim, and mirrors were the most sold exterior items – grilles alone accounting for $102,853, most of them for the 300C – while headlights, taillights and Xenon lamps comprised the lighting category’s most coveted items.

The most popular interior items include floor mats and carpets, trim pieces, and switches and controls.

Terapeak's Motors P&A Research provides sellers with access to in-depth research on the past year of online auction data and allows users to get in-depth research reports on the competition and themselves. More at www.terapeak.com/motors.