Manufacturer & Distributor Online Marketing Essentials

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Course Description

Title: Manufacturer & Distributor Online Marketing Essentials
Panel: John Berg, Swirl (moderator); Michael Morita, Pro-Motion Distribution; Famous Rhodes, eBay Motors; Cheralyn Smith, Advanced Clutch Technology; James Yim, Falken Tire; Edward Yu, Cie Studios
Date: SEMA Business Technology Symposium, July 27, 2011

With limited resources and almost unlimited opportunities, where should your company invest in the digital space? Facebook, Twitter, YouTube, mobile, ecommerce----what will really net the best return on investment? What is the best way to generate new leads and engage current customers? Learn what the current trends are and what’s working best for companies in the aftermarket.

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