Connecting with Customers: Effective Content Marketing

Course Description

Title: Connecting with Customers: Effective Content Marketing
Robert Rose, Big Blue Moose
Date: SEMA Business Technology Symposium, July 27, 2011

The rules of marketing have changed. Previously, marketing and sales consisted of blanket messages about your company’s superior products or services. Today’s savvy customers want relevant and valuable content that is tailored specifically to them. This session will examine how to develop and deliver compelling content that will help convert prospects to customers as well as how to keep them engaged.

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