SEMA Education Institute Online - SPC Business Technology Symposium

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2011 BTS Session Handouts
Mobile Devices: The Future of Mobile Marketing
Nathan Sacco, eBay Motors
Reaching Your Customers on Forums and Blogs
Tyler Tanaka, PostRelease; Mike Martinez, izmocars; Stewart Lawson; VerticalScope; Adrian Harris, Internet Brands
Grab Market Share with Search Engine Marketing & Pay Per Click
Matt Bailey, SiteLogic Online Marketing
Getting People to Read Your Emails
Michael Kelly, ClickMail
Converting Leads to Sales with Customer Relationship Management
Jeff Scott, C-Level Management
Social Media for Your Business
Tyler Tanaka, PostRelease; Mike Martinez, izmocars; Matt Martelli, Mad Media; Bryan Elliott, SoCal Action Sports Network; Mark Davidson, Shift+One Media
Market Research in the Digital Age
Tom Myroniak, SEMA; Famous Rhodes, eBay Motors; Michael Cooperman, J.D. Power & Associates; David Parcell, Harris Interactive; Dan Hall, AutoPacific
Good Data = More Sales
Famous Rhodes, eBay Motors; Gigi Ho, Digital Performance; Rob Eberhart, DCi; Matt Gold, RPMware; Cameron Evans, Red Line Oil

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