The No B.S. Guide to ROI and Social Media

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play video download pdf Title: The No B.S. Guide to ROI and Social Media
Presenter: Jason Falls
Date: SEMA Webinar, October 13, 2011
Duration: 1 hour

Measuring social media seems daunting to most marketers, but by understanding what social media can do for your business, defining what you want it to do and building a strategy that includes a measurement roadmap, you can track and measure what social media can do. Join the SEMA Education Institute (SEI) and presenter

Jason Falls for this informative session. Jason will take you through what returns you can get out of social media marketing, and there's more there than you think! Jason Falls is one of the leading thinkers, strategists and public speakers in the social media marketing, digital marketing and online communications industries. He is the author of the noted industry blog SocialMediaExplorer.com, a fixture at or near the top of the AdvertisingAge Power 150 Marketing Blogs list and is responsible for ExploringSocialMedia.com, a learning community for digital and social media marketing, online communications and technology. He is a featured presenter at the SEMA Online Marketing Conference during the annual SEMA Show in Las Vegas..

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