Search Engine Marketing (SEM) 101

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play video download pdf Title: Search Engine Marketing (SEM) 101
Presenter: Many Mathis, Google, Inc.
Date: SEMA Webinar, April 8, 2010
Duration: 1 hour

As consumers increasingly turn to the web to search for products, pricing and convenient shipping solutions, successful companies must optimize not only their offerings but also their knowledge of Internet marketing techniques. SEMA has arranged for the undisputed champion of search engines to offer expert insight into geographic targeting and optimizing of Internet ads for the best possible performance. Google’s own staff will present “Search Engine Marketing 101,” providing viewers with the web giant’s own list of best practices along with tips on how to reach the desired audience with the right message at the right time. Learn how to track your search-engine marketing efforts to ensure that your company is achieving the maximum return on investment.

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.