PR Primer: Promoting Your Brand in the Digital Age

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Course Description
play video download pdf Title: PR Primer: Promoting Your Brand in the Digital Age
Presenter: Dan Kahn, Kahn Media
Date: SEMA Webinar, May 24, 2012
Duration: 1 hour
Gone are the days when a single new product announcement sent to magazines will effectively sell your latest parts. Are you relying on outdated techniques to generate publicity? Join the SEMA Education Institute (SEI) and presenter Dan Kahn, Kahn Media, as they discuss what PR looks like in the digital age. This session will cover:

• Current PR trends
• What a modern new product release looks like
• Tactics to maximize media and consumer buzz
• Potential outlets

Dan Kahn has been entrenched in the auto aftermarket for nearly 15 years, working on both sides of the table in PR, Marketing, as an editor and at WDs and manufacturers. With a deep understanding of the media industry and the social media landscape, Kahn knows what it takes to design cutting-edge marketing campaigns that support sales teams and drive new business. Don't miss this chance to brush up on PR best practices and learn how these translate into the digital age.
QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.