How to Select & Prepare for a Web Designer

Your website is the face of your company for millions of Internet users, so design and functionality can make or break your web enterprise. A knowledgeable web designer can help lead customers to your site and make it easy for them to find your products.

Industry expert Luanne Brown will provide a roadmap that can guide you to the right designer through understanding the products and services available. The session will focus on selecting the right team to help build the ultimate website program for your company, emphasizing experience, budget and expertise in using aftermarket-critical ACES and PIES data.

Luanne Brown is president and CEO of eTool Developers, an Internet marketing company that provides website development, eCommerce and learning-centered online tools to the automotive aftermarket. Brown is a member of the SEMA Board of Directors and is an active member of the Light Truck Accessory Alliance, the Performance Warehouse Association and the Automotive Aftermarket Industry Association. She was honored with the 2007 Athena Award from the SEMA Businesswomen’s Network.