Direct Mail Strategies: How to Profit with Lumpy Mail

Most Americans sort their mail over the trash. To get your direct mail opened, you need outrageous marketing that will smash through the clutter. Join the SEMA Education Institute (SEI) and presenter Jon Goldman for this session as he explores creative ways to effectively use direct mail.

During this session, Jon will cover:

• The 3 R's of direct marketing
• The 2 things you need to get high response rates, and
• The single most important word you should use in your marketing to get prospects to jump at your offer.

Jon Goldman is the creator of Lumpy Mail®, and he has used it successfully with clients from Häagen-Dazs to the Atlanta Braves. Now you can find out how to use this marketing technique in your own business!