Increase Your Pay-Per-Click Advertising: Mastering the Conversion Trinity

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More than $10 billion was spent on pay-per-click (PPC) advertising last year. If your company made part of that investment, did you get the return on investment (ROI) you expected? A new session from the SEMA Education Institute, part of the easier-to-use SEI library, can teach you how to be sure—and triple your return!

Google's Chief Economist, Hal Varian, estimates that the average AdWords advertiser sees about $2 in revenue for every $1 spent, yet only about 2% of AdWords advertisers receive an ROI that makes continuing worthwhile. The new SEI course, “Increase Your Pay-Per-Click Advertising: Mastering the Conversion Trinity,” will teach you processes to increase your return and provide tips and tricks that will make your PPC investments worthwhile. Triple your ROI by mastering:

• The seven most common PPC mistakes to avoid.
• Four hot metrics to monitor and include in monthly reports.
• A powerful three-step process to increase click-through rates.
• Perfecting the relevancy of your ads and landing pages.
• Simple techniques that will make you stand out from your competitors.

Bryan Eisenberg of BryanEisenberg.com leads the course. He is the co-author of the bestselling books Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. A professional marketing and keynote speaker, Eisenberg has delivered presentations at numerous top-flight corporate events and is the co-founder and chairman emeritus of the Web Analytics Association. He is a pioneer and recognized authority in online marketing, improving online conversion rates, persuasion architecture and persona marketing. He is a featured expert in The Wall Street Journal and The New York Times and has been quoted in most of the leading business journals. But his proudest professional accomplishments are helping the thousands of companies, students and clients who have consistently enjoyed dramatic improvements in sales.

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