Connect with Customers on Blogs: What You Need To Know

Blogs have revolutionized commerce. Blogs – web logs – allow companies to directly address current customers while also developing new business, explaining product benefits and answering customer questions. Blogs are cost-effective; generate “buzz” about your business; build brand loyalty; and position the blogger as an expert in the field.

Rick Calvert, CEO and cofounder of BlogWorld & New Media Expo, the world’s only industry-wide conference and trade show for new media. A blogger himself, Calvert has been active in the trade show industry since 1996, serving as sales manager and director of sales for three Tradeshow Week 200 events as well as one of the nation’s largest consumer shows. His presentation will include:

• User-Generated Content
• Commenting On Blogs
• Reaching Out to Bloggers and Social Influencers Starting
• Your Own Blog
• Evolving Your Strategy As You Learn
• Return on investment