Produce the Perfect Product Launch

View Course Course Description
play video download pdf Title: Produce the Perfect Product Launch
Presenter: Produce the Perfect Product Launch
Date: SEMA Webinar, July 1, 2010
Duration: 1 hour

In a crowded marketplace, you can’t afford to miss a beat with a new product launch. After major investments in development, engineering and manufacturing, the initial marketing strategy is often overlooked, underfunded or poorly executed, and the product never reaches its sales goals. Whether you are contemplating a product launch or are already deep in the process, this webinar will help you focus on what is most important, beginning with the six P’s: Planning, Product, Pricing, Placement, Promotion and Participation.

Learn proven methods to leverage your next product launch and benefit from improved sales and awareness. Tom Marx, president of The Marx Group, will teach you how to make your next launch pay immediate dividends. His full-service advertising agency specializes in business development, marketing strategy and communications support services to the automotive aftermarket, and he’ll cover top techniques that will include:

  • Timeline recommendations
  • Identifying the most effective marketing tools to leverage your brand or your product’s unique selling proposition
  • How to get buy-in from all stakeholders
  • Incorporating methods to engage customers for improved out-of-the gate sales performance and metrics

Marx is an active member of SEMA and is the past president of the Automotive Communications Council. He writes two monthly eNewsletters that provide marketing, business management and merger and acquisition insights and strategies, and his comprehensive experience in lead generation, direct mail, public relations, marketing and advertising can help you achieve breakthrough results.

QUESTIONS? Contact SEMA Customer Service, 909-610-2030 (8:00 am to 5:00 pm Pacific) or email us.